Skeptical About Eric Ruth And His Fitness Marketing Systems? Here's The Dirty Low-Down...

The Good, The Bad And The Ugly: Hear The Uncensored And Unedited Truth About Eric Ruth's Fitness Marketing Strategies, Systems And Tools

In June of 2004, I put a form up on my website and asked my personal trainer and fitness professional cutomers and subscribers to give me some feedback about the impact my fitness marketing products and newsletters are having on them.

Now, most marketers will take this kind of feedback, filter out any bad and ugly stuff and just show you the good stuff. In fact, most marketers won't ask this pointed question: "How could I improve my service to you?" Because that just opens the door for all sorts of potentially negative comments. But I did. I asked that question. And I'm showing you the answers.

I'm all about bettering my best, so I definitely wanted the feedback, even if it was negative. But I had no intention of sharing that part with everyone - it was originally just to help me improve my service. But then I had an idea (ouch - that hurt). Why not show everything to everybody? Let 'em see me, warts and all.

I'll tell you, this may backfire in my face. This much honesty might not be good for business. But I'm willing to risk it. So, here's what I've done. Rather than pulling "select" quotes from each response, I decided to just post it all, in its entirety.

Nothing is edited or censored in any way...nothing!

This is the "dirty low-down" on me and my fitness marketing systems and newsletters.

NOTE: Some respondents did not answer every question, in that case I did delete that part because there's no need to show you the question if there's no answer associated with it.

Now, all I ask you to keep in mind as you peruse this stuff - and you really should read it all because there's lots of enlightening comments and even some specific strategies that my customers and subscribers discuss - is that this is feedback from, as I mentioned, both customers (people who have bought one or more of my products) and subscribers (people who receive my emails and have downloaded some of the various free ebooks I offer, and/or attended some of my free teleseminars).

Generally speaking, the way to know the difference is that my customers have generated some pretty substantial results - significant ROI - whereas my subscribers' results are more modest. That's to be expected, because the level of knowledge - specific strategies, tactics and tools - is substantially higher for customers than it is for subscribers, and, again - generally speaking, the commitment to application - to ACTION - is greater with my customers.

So, the message here is that you can get results just from my free stuff, but you can really knock the ball out of the park with the Ultimate Personal Trainer Marketing Program.

Get 3 FREE Fitness Marketing Special Reports And Receive The Premier Fitness Marketing Newsletter On The Internet

Type in your first name and email address (double check to make sure your email address is correct, as that's where we'll send instructions for accessing your three free reports) and you'll instantly receive access to loads of KILLER fitness marketing success secrets, completely free of charge (my way of proving to you, with zero risk, the quality of meaty content I provide on a regular basis to my subscribers).

Your contact information is never sold or traded to anyone at anytime. Your privacy is guaranteed and, if you find that you don't like me or my fitness marketing strategies, tactics, tips and techniques, you can unsubscribe at any time (every email I send out has an unsubscribe link at the bottom).

Okay, here's my customer and subscriber feedback unedited and verbatim. The questions I asked on the form are in regular font, responses are in bolded font.

These are in no particular order. All are 100% true, documented, on file and verifiable.

Oh yeah, and when you're done here, you can see what some the top players in the fitness industry have to say about me by going here.

"100 new clients in less than six months - my income has tripled"

First Name: Sean
Last Name: Greeley
City: Orlando
State/Prov: FL
Business Name: Wake Up Training, LLC

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Since I first called Eric back in December of 2003 and purchased the Ultimate Program my business has grown astronomically. Some days I struggle to keep up. (you too will see massive growth means more “cha-ching” $$$, but it must be managed)

I am grateful to all of the mentors in my life and have certainly worked hard paying my dues, but I can say without a doubt that I could never have achieved the growth of my business without the support and knowledge of Eric and his Programs.

I have grown from a full time self-employed trainer to now having 2 locations and 5 trainers working underneath me. My income has more than tripled and I see no sign of progress slowing. In fact it’s speeding up every day!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Since becoming a customer of Eric’s I’ve learned how to develop stronger marketing tools (newsletters, public speaking, website, written sales letters), leveraged my time and energy by creating business operating systems and defining organizational structure, and developed professional relationships with other customers who have been a tremendous resource of knowledge and experience.

How many more clients have you gotten since becoming a subscriber/customer?: My list of clients and customers has tripled. I can honestly say I’ve added at least another 100 clients/customers in less than six months.

How has your income changed since becoming a subscriber/customer?: My income has increased dramatically, but more importantly I’ve learned how to apply greater leverage to my business. I can go on vacation and my trainer’s make me money!

How could Eric improve his service to you?: I never believed in genetic cloning until I met Eric. The only thing Eric could do to improve his service is duplicate himself so we could all have more of his time. :)

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Working with Eric has not only increased my bank account, but allowed me to impact a greater number of lives through my work.

If you can’t get motivated to grow your business for personal benefit (ie financial success), then I encourage you to consider how many lives you could positively impact by learning how to better market your business.

It is my belief that personal trainers have a moral obligation to grow their business’s and help others. Everyone else in America has failed at addressing obesity and it’s up to us to do it!

To put it simply: buy Eric’s stuff, make more money, and make a difference in the world!

"I don't have an amazing story of skyrocketing profits, but..."

First Name: Eric
Last Name: Anderson
City: Champlin
State/Prov: MN
Business Name: Eternally Fit

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Eric has allowed me to expand my vision of what it is that I want to accomplish in the fitness industry, and proven to me, in leading by example, that you can pretty much do anything you put your mind to, if you're willing to put forth the effort. My business hasn't yet reaped the harvest, but the seed has definitely been planted.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Being able to witness the power of 1) enthusiasm and 2)persistence in action!

How could Eric improve his service to you?: I'm not really sure that his service needs much improvement. Sure, nobody's perfect, but I think Eric does an outstanding job of overdelivering already.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I don't have an amzing story of skyrocketing profits, unlimited new clients, or unending referrals. I am simply one who receives Eric's information for free. I haven't spent any money on his products (yet), so I can't tell you from experience how great they are. This, however, is what I do know. Eric is not your average salesperson, or even business person for that matter. I would even venture to say that he isn't your average person either, at least not the kind that I run into everyday. He is simply a man who is trying to teach others to fish so that they may feed themselves. It's pretty unusual in today's world to come across individuals who are willing to give without receiving. That's what Eric has done for me regulary, and for some time now, as a subscriber to his newsletter and a recipient of various "free" products he has created. He generously provides great information to anyone who wants to learn, and all you have to do is ask. Eric is also gifted in the area of encouragement, providing endless ideas and motivation for anyone who is tired of sitting around thinking "what if," and is ready to start taking action, which is one of the most difficult things for people to do on their own. In a profession where it is my duty to put others needs first and focus all of my efforts on helping them unlock their true potential, it's quite refreshing to be on the receiving end of that for a change. Eric, thanks for blessing me. I pray that you, in turn, are blessed exceedingly, abundantly beyond your imagination for all that you do.

"Eric's the cream of the crop in personal training business development"

First Name: John
Last Name: Piacentino
City: Cherry Hill
State/Prov: NJ
Business Name: Advanced Fitness

How could Eric improve his service to you?: Eric, I think you are the cream of the crop when it comes to personal training business development. My opinion is to keep doing what you are doing because it is helping me and my business.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): In 1991 I opened my personal training studio. We were successful from the start I think mainly because of the concept – no contracts, no memberships, just buy sessions and when you are finished, you had the option to buy more, you were not locked in. Most people bought more because they were satisfied.

By 1996 we had already expanded and moved the business 5 times.

In 1996 I was reading an ad in a personal training magazine (I think it was IDEA personal trainer) and I saw Eric’s ad. What compelled me to call and get his free report was that it seemed similar to the marketing I was doing but he had a lot more ideas and everything was already done for you – meaning that he gave you specific ads and letters already written for you.

I got the report and read every page and then immediately ordered his system because it made so much sense. And the price was incredibly fair.

When I got the kit I opened it and realized that I now had everything I needed to succeed in the fitness industry.

I now had ads, target farming 3- sequence letters, 3-post card sequence, letters to set up JV’s with doctors, hair salons and even a 3-letter sequence to re-activate old clients. I knew the sky was the limit. AND he supports you. When you call him he actually answers the phone and is happy to speak with you. He’s a genuine great guy interested in helping you build a successful business.

Here’s what his system did for my business. Within 3-months of starting his system (and it is a system because everything is laid out for you and all you do is follow it, step-by-step) we generated 47 new clients. And then we implemented a referral system that turned into another 39 within the next 2 months. The business was exploding and it was because we now had a system to follow.

Here’s another example – I used Eric’s idea of teaching a seminar to a niche market and decided to hold a seminar for females only. We had 44 females in the room and signed 17of them up as personal training clients that night. Within the next week we signed up another 9 by offering them a free session at the seminar.

I implemented as many of Eric’s ideas as we could. Most of the time we would have ads running as well as endorsed offers as well as 3-letter sequence as well as seminars all going on at the same time to the same area. It works fast and it is very profitable.

Just before I sold the company we were doing close to $1,000,000 dollars in personal training. We averaged over 450 sessions per week.

While I owned the company I had trainers call me because they wanted info about Eric’s system and did it really do what Eric said it would. I immediately told them of my success and how easy it is to implement the steps. I also asked them how serious they were about making it in this industry. By the time they hung up the phone they were ready to order the system. I strongly suggest that anyone who is still thinking about it – DO IT! Don’t think, just do!

I guarantee you will only make money with the system as long as you implement the easy to follow steps. If you want to make it in this industry as a personal trainer or you own a personal training studio and you are looking for a system to put in place to grow your business and make it more profitable, you will not find a better system out there that will get you to where you want to be.

I owe my success with my studio to Eric. His system is what brought me in the BIG bucks!.

John Piacentino Advanced Fitness, Cherry Hill, NJ

"From start-up to profitable in one month"

First Name: Gina
Last Name: Paolino
City: Amesbury
State/Prov: MA
Business Name: Home Bodies in-home fitness training

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Launched my business start-up so I became profitable from the first month...steady growth each month, now ready to add to the one-man show.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Marketing materials to model, fabulous customer service, and INSPIRATION

How many more clients have you gotten since becoming a subscriber/customer?: 24...actually 25 as of today :)

How has your income changed since becoming a subscriber/customer?: Income per month 500% in June what it was in January.

How could Eric improve his service to you?: I found it difficult to find things in the Ultimate Program -- better organization or an index would be helpful.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric Ruth helped me multiply my personal income 5x what it had been just two months after I purchased his Ultimate Program. I never knew where I could get clients, and now I can't figure out where to fit them all into my schedule! It's a good problem to have as a personal trainer -- Thanks, Eric!"

"After working in gyms and trying to make it as a trainer for 9 years, I was at my wit's end. I was graduating college and knew I wanted to be a trainer but didn't like the constant struggle to attract clients and didn't like having the gym taking some of my hourly rate. I left Gold's Gym because they were demanding the trainers stay there 8-10 hours a day six days a week, with no pay unless we had clients. Even then, the pay wasn't great. Needless to say, I started thinking about what I wanted to do. I spent some time online and came across Eric's website. After reading some of his free advice, I bit the bullet and bought his Ultimate Program. $500 was a lot for a poor college student making minimum wage, but now I can earn that in a couple of days work thanks to Eric. I knew two things when I bought the Ultimate Program -- one, that Eric was the best in fitness marketing and if his stuff didn't help me, I might as well pick another career, and two, I had nothing to lose anyway with the money-back guarantee. I'm normally reluctant to buy anything with all the free information out there, but looking at all the Testamonials and Free Reports from Eric made me realize he had something special.

Now that I use Eric's Fitness Marketing Systems, I realize I will have too much business to continue to remain a "one-man show." There are so many tactics ready to use that I haven't even been able to try most of them...I've been too busy training clients. I have been running seminars, sending out my monthly newsletter, leaving my "Magic Brochure" places, using direct mail (first mailing pulled 750% ROI...yeah, baby!), and using referral generation (completely free and easy--gotta love it!). I can't wait for what the future holds.

I plan to develop Strategic Alliances and Joint Ventures this year, as well as up-sell and cross-sell my current client base. Now that I have a good client mailing list, I will be able to offer more as a businessperson to other business owners. Oh, I can't wait to get my website up and running as well. There is so much to do, but I'm having a blast, living my dream and rolling in dough. What could be better?!

I have a logical, mathematical mind and I'm not quick to spend money...so I really like the quantifyable, results-driven marketing Eric teaches. I did ONE space ad for $50 bucks and it bombed...never again. I hate to feel like I'm throwing my money away, and with the ROI calculation I never have to worry. I just test small, then roll out the winners.

As far as advertising, mailings and brochures, I give people what they want -- benefit-loaded, tip-filled copy that makes them practically beg to train with me! I actually am able to boast a 100% FREE CONSULTATION-TO-SALE conversion now! It's amazing. When I worked at a gym I hated free consultations because I felt like I was working for nothing. Now, I absolutely love them because I know everyone pulls out their checkbook at the end and ask, "Who do I make this out to?"

"Doubled my client base - tripled my income"

First Name: Tracey
Last Name: Jenkins-Martin
City: Chula Vista
State/Prov: CA
Business Name: Do Your Body Right Fitness Training

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: The systems that Eric has helped me put into place have been invaluable to building my business income. I have a regular stream of prospects versus just people who are curious about what fitness training can offer them. Getting people who are already ready to hear my message and take it seriously are people who are ready to buy my services and this is a more effective use of my time.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Eric has helped me see that my time is valuable. One of the first things that I read from Eric's books was -Raise your prices. People want to know that they are dealing with a professional and with this expectation comes a higher ticket price. I admit- I was afraid. I even waited a long time before I did this. The result? I lost some clients who obviously didn't respect my time or talents- but doubled my income. This "extra" time from the "loss" in clients allowed me to work on my business- putting systems into place so that I have a regular pool of prospects calling and requesting my services.

How could Eric improve his service to you?: Just keep it up. Your newsletters are invaluable!

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric's ideas have been a Godsend to my fitness business. Since receiving Eric's products I have doubled my client base and tripled income-And I'm about to raise my prices and my clients haven't even flinched because I'm offering a quality service and product. The concept of offering a lower ticket item from the front to let people get to know you and then offering them the higher price fitness service has really made a big difference in how many people I reach. An informational product is a must for reaching my target audience. Worse case scenario- you I get a sale from the product. The best case- I sell the product with an offer of a discount off my larger ticket fitness service. This idea has revolutionize the way I think about my service. Eric has made me realize that I am not just a trainer- but a marketer of fitness services. With his help now I have many clients to service who refer others to me because of the high quality of service I offer them. Now- I offered a high quality service before Eric- just no one knew about it. Eric has helped me to help others achieve their fitness goals while adding to my bottom line!

"Eric Ruth has over-delivered on his promise!"

First Name: Heidi
Last Name: Patton
City: Wichita
State/Prov: KS
Business Name: Elite Fitness

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric Ruth has over-delivered on his promise! I'm just getting back into personal training after a 3-year hiatus to teach special education. I have an opportunity to open my own studio - in fact, it's ready - just waiting on a few pieces of equipment.

Because of the wealth of information I've received from Eric, I feel extremely confident that my studio will grow quickly and successfully. A few months ago, I was punching numbers, calculating how many clients I would need at $x per hour to be comfortable. Now, I feel I have the tools available to work less, work smarter and make more money.

Thanks so much for the confidence and over-delivery of your promises!

Heidi Patton

"I now have a proven, successful direct mail program that really works"

First Name: Craig
Last Name: Day
City: Houston
State/Prov: Texas
Business Name: Champions Fitness Together

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I now have a proven, successful direct mail program that really works! I have the Eric Ruth Icing on the Cake, three part letter set up with my printer to go out evey month to 1,000 people and it works like clock work with very little ongoing attention from me.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: The key benefit for me is seeing new clients come and buy from me every month. An additional benefit is that I don't have to spend much time on the direct mail campaign each month because it can run on its own with the printer. It is efficient and cost effective.

How many more clients have you gotten since becoming a subscriber/customer?: Due to responses to this direct mail piece I add anywhere from 8 to 10 clients a month. After just a few short months that starts to really add up.

How has your income changed since becoming a subscriber/customer?: With 8 to 10 new clients a month from this one marketing effort my sales have climbed significantly. And that is not the end of the story because each of those new clients spreads my reach to many more people that know and trust them. This has generated a wonderful boost to my working capital and profits.

How could Eric improve his service to you?: For me, your emails and communications are too long. It would help me if you could write short, to the point notes that get directly to the point and let me get through it very quickly. I realyze that direct marketing requires interupting, inspiring and capturing the potential customer, but I am one that needs efficiency more than fluff.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): As stated above, I now have an efficient, effective direct mail campaign that works very well. I am able to put it into place and set it on automatic pilot with my printer and see the responses from prospective new clients just soar. I have more time and I am getting more new clients every month. Sales and profits are up and I am a happy camper.

"My clientele has tripled"

First Name: Shawn
Last Name: Keith
City: Columbia
State/Prov: Missouri
Business Name: No business name, simply a personal trainer.

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: My business is still in the beginning stages. But since becoming a subscriber my clientele has tripled.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: The biggest benefits I've experienced are: (1) higher client retention rate (2) higher closing rate (3) selling without sounding like a salesman.

How many more clients have you gotten since becoming a subscriber/customer?: As I stated earlier, my clientele has tripled.

How has your income changed since becoming a subscriber/customer?: My income is infinitely more than before. Not only do I have more clients, but I am retaining more clients.

How could Eric improve his service to you?: To be honest, I am very pleased with the information that Eric provides. I would be hard pressed to find anything to change.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric's tips on selling have helped me to improve my closing rate immensely. In addition, I will be launching a personal training website. Prior to subscribing to Eric's service I did not have an internet presence. Now, armed with the information from Eric, I feel confident that my online personal training business will be successful.

"50 or so new clients"

First Name: roy
Last Name: taylor
City: tampa
State/Prov: fl
Business Name: body construction personal trainers

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I can honestly say that all your ideas that we have implemented thus far have generated more business for us.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: more money more money more money!

How many more clients have you gotten since becoming a subscriber/customer?: 50 or so

How has your income changed since becoming a subscriber/customer?: Increased by 20%

How could Eric improve his service to you?: Personally call each new client every 90 days for a 10 minute consultation.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): By providing lots of great ideas and insights. Truly top notch information.

"I can't stop marketing"

First Name: Mike
Last Name: Jensen
City: San Diego
State/Prov: CA
Business Name: Science Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I have seen a little more business through my new referral program.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I love to keep marketing on my mind.

How many more clients have you gotten since becoming a subscriber/customer?: well... not sure yet

How has your income changed since becoming a subscriber/customer?: It's getting better

How could Eric improve his service to you?: Just keep sending me info

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I can't stop marketing.

"I have more clients and work less than before"

First Name: Heather
Last Name: Moreno
City: Atascadero (I'm moving here in 2 weeks)
State/Prov: CA
Business Name: PeopleFit USA

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: How hasn't it?!

I have more clients and work less than before.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I like being kept "in the loop" by Eric with free teleclasses and his newsletter. I know that with Eric looking out for my business I won't miss a thing.

How many more clients have you gotten since becoming a subscriber/customer?: Eric's strategies allowed me to launch my business and develop a client base in a field of fitness that was newly emerging.

How has your income changed since becoming a subscriber/customer?: I am already on track to more than double my income this year - thanks for everything that you've taught me Eric!

How could Eric improve his service to you?: Can't think of a thing.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Early on I started a newsletter at Eric's suggestion and it is one of the best things I did. Not only can I track thousands of dollars in business from it, but it has given me tremendous credibility in my market and even gotten me press, newspaper and radio!

When I started a project with a colleague for an infomation product, Eric was right there with ideas and support. Without him we may never have started let alone followed through - now, we'll launch later this year!

The great thing is that I am able to pick and choose the strategies I like the best - enjoy the most - and now I am working fewer hours while doubling my income than in previous years. Thank you, Eric!

"I have generated more prospects than I ever thought possible"

First Name: Heath
Last Name: Gay
City: Colorado Springs
State/Prov: CO
Business Name: Rocky Mountain Fitness Services

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Because of Eric and his marketing tips, I have generated more prospects than I ever thought possible. My newsletter subscription list has tripled in the last three months, and I feel confident in my ability to create a successful fitness business!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Based on Eric's information, I have created a business card that draws people to my website like a bear to honey. My seminars generate 5 times more leads those I gave before learning tips from Eric.

How could Eric improve his service to you?: Eric's middle name is service! His products are the best in the fitness marketing industry. He stays connected with subscribers and customers on a frequent basis. His free materials are absolute gold mines. The bottom line is that Eric over delivers in everything he says and produces!

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric's "6 Figure Personal Trainer" course has given me the tips and techniques to move my business forward. Working full time as a Fitness Specialist (for someone else) it has been a challenge for me to get my own business up and running. I needed proven techniques that would accelerate my success. Eric's course has so many methods for business building, it will take me years to implement even half of them! Thanks to Eric, I am well on my way to establishing myself within my community as well as online!

"I'm the busiest trainer at my facility"

Eric, I tried to use your link to submit to the form, but an error message came up instead.

I used some of your ideas on referrals and it has helped me add several clients per week to my current client base. I'm already the busiest trainer at my facility so that is saying something. I've started sending a regular email newsletter to my client list which has brought back some "former" clients as well. These are just two ideas I've implemented which have helped me.

Sincerely,
Bruce Kelly,CSCS,NSCA-CPT
USAW Sports Performance Coach?
USATF Level II Sprints/Hurdles Coach

"Eric's marketing systems are the 'icing on the cake'"

First Name: Pete
Last Name: Piranio
City: Brookfield & Delafield
State/Prov: WI
Business Name: Fitness Together

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: With the success I was having with my Fitness Together studios, I was loving life and ecstatic about the future. In fact, I had openned two studios in one year. How could anything get better? I now know the answer was implementing Eric's marketing systems. Adding Eric's program to Fitness Together's business model and marketing has been "icing on the cake". I was confident that I would find success, but to have over 1600 sessions a month being trained in my facilities....well, thanks Eric and FT!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: What I love about Eric and his company is not only does he give you a multi-faceted marketing approach, but he practically does it for you. Many "experts" throw around theories, but leave you blowing in the wind -not Eric.

How could Eric improve his service to you?: How about a comprehesive hard copy newsletter. A new monthly marking piece for Ultimate Program customers.
Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-):

I don't like to throw around testimonials loosely, but I also don't like, not show gratitude to those who have helped me. Thanks Eric.

"3 new clients since the beginning of the month"

First Name: Kelli
Last Name: Perardi
City: Naperville
State/Prov: IL
Business Name: Beyond Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I am still too new to have noticed any changes as of yet.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Time saving...no need to start from scratch.

How many more clients have you gotten since becoming a subscriber/customer?: I have gotten 3 since the beginning of this month using Eric's techniques.

How could Eric improve his service to you?: No suggestions as of yet

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric's ideas are great inspirations. I have only recently purchased sucexercise (sp?) and have not yet been able to implement but am very excited about it. I like the way the e-mails force me to take the time to think about member development instead of getting lost in the daily grind of running the club...that's so easy to do and definitly effects growth (or lack thereof).

"I'm thirsty for more"

First Name: Peter
Last Name: Aquino
City: Riverside
State/Prov: ca
Business Name: Fitness Journey

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I can buy all the tools and exercise equipment but they are not effective without your knowledge and expertise.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I don't look at my business as a "typical" business anymore.

Since getting your e-mail and your products I'm thirsty for more knowledge in any area of fitness.

How could Eric improve his service to you?: Nothing. No complaints.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Your constant motivation through your e-mails and new ideas has kept me on track. Starting a new business is scary, knowing that there are people who can help me means a lot.

"If I had more money, I'd give him everything he wants because I'm sure it will come back 10 fold"

First Name: Ron
Last Name: Usher
City: San Jose
State/Prov: CA
Business Name: fit4kidds.com

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I'm just starting up my fitness business. I'm focusing on adolescents and teens who are in need of weight management or sports specific coaching. Eric's helped me design my website and plan the future of my business. If I had more money, I'd give him everything he wants because I'm sure it will come back 10 fold. Unfortunately, at this time I'm just milking him for all of his free stuff...but its great!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: 1. Helped keep my positive that this business can make money 2. Using benefits in my copy and making my copy focus on the customer...not on me.

How could Eric improve his service to you?: I think Eric does a great job of providing free information. His writing is clear and he's honest.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): At this point my fitness business is still in the infant stage. I just got my website up and some marketing materials done.

I am using Eric's ideas of sending out publicity informatin to the newspapers next week. I really want to focus on hitting them after there is an article on overweight kids.

"Easily added another 70 clients"

First Name: Kyle
Last Name: Battis
City: Concord
State/Prov: New Hampshire
Business Name: Professional Fitness Coaching

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I have got only a couple things so far from Eric and listened in on some great conference call. Even with my limited exposure to Eric and his methods I have improved my marketting system dramatically (and that's only with the FREE information I have gotten from him so far!). I look forward to buying the Ultimate Marketting System soon!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Well, I think the biggest benefit would be the development of my marketting system. Before Eric's info I knew of a few marketting tools but I had no system in place. I now have a plan with multiple marketting angles that is helping me leverage my customer base much more effectively.

How many more clients have you gotten since becoming a subscriber/customer?: Since I have developed my plan I have easily added another 70 clients to my roster (and it hasn't been that long since I initiated this plan!).

How has your income changed since becoming a subscriber/customer?: I now have a much steadier flow of customers/clients and with each new client I am making a lot more money.

How could Eric improve his service to you?: Well I have only bought a couple small items so far and I am absolutely psyched with what I have gotten with such a small investment. I guess I will reserve my answer for this question until I buy the Ultimate package.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): So far the Marketting plan guide has been a huge help for me. As I stated above, I had no plan before but now I know with 100% accuracy where a new customer is coming from and how I got them there.

"More prospects, more clients, more income"

First Name: Glenn
Last Name: Greer
City: Coral Gables
State/Prov: Florida
Business Name: The Coral Gables Fitness Center

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Eric's "How to sell fitness" gave me the confidence to market and advertise my services and programs with integrity and a straight forward approach to help prospects be converted to customers.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Increase in prospects that lead to an increase in customers which lead to an increase in income.

How many more clients have you gotten since becoming a subscriber/customer?: To be very honest its not stopping. And we have not even touched upon the other tools Eric has recommended. But, I cannot overstate the confidence I have in bringing in the masses.

How has your income changed since becoming a subscriber/customer?: Staight to the point. Im able to increase my take home and purchase and increase our line of equipment for our studio.

How could Eric improve his service to you?: Offering tangible books like "How to sell fitness". It is alot easier to read and get back to as a reference when I have a tangible product vs the internet. Also, I would love updated reports and joint venture samples with Doctors, Chiropractors, etc.

Also.. I would love to have ebooks and more reports to offer prospects. I hate writing, but love speaking..

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): The most specific is our money back guarantee.. what a ballsy move on our part that gives us a platform to deliver more value than expected (PHil KAPLAN). And gives the customers a WOW!! Also, how I use my website to build my prospects that in turn become customers. The front end products, reports, etc.. Our incredible in introducing our business in a non-threatning manner.

"I'm taking action - you're a source of inspiration"

First Name: Charles
Last Name: Blain
City: burlington
State/Prov: nj
Business Name: 08016

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I started a process of working on my business instead of in my business. I am sure that you know what I am talking about. Ir is the road less traveled but the most rewarding at the end.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I understand NOW that personal training is a business. I no longer see myself as just a personal trainer but as a business person in the wellness industry.

How could Eric improve his service to you?: I think that you are providing a lot already.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Since your last newsletter about the religeous niche. i felt so compelled to act on this idea that he became obvious to me this is what I should have done. Instead of trying to be the "answer" for everybody. I am so many ideas now after i read your article. Not only that but I am also taking action to make things happens. You ahve been a source for inspiration and I thank you for that.

"Solid, real-world, useable information"

First Name: Molli
Last Name: Rathstone
City: bradenton
State/Prov: florida
Business Name: Adventure BootCamp

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Absolutely

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Solid information that is usaable in the real world

How many more clients have you gotten since becoming a subscriber/customer?: None not open for bus. yet. All of our customers will be due to your marketing strategies. We are in the process of moving from california to florida. We will not know a single person when we arrive. That's why we invested in your program

How could Eric improve his service to you?: we reaaly didn't find any holes in the info.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): This is very solid info which is hard to come across lately. Lots of great ideas.

"No more guessing about how to market fitness"

First Name: Michelle
Last Name: Cantrell
City: Olathe
State/Prov: KS
Business Name: Ladies Workout Expres

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Everything in Eric Ruth's ebooks and newsletters have helped me learn more on how to market instead of just guessing!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I am definitely a lot more knowledgeable on how to market our club. I went from part time trainer to General Manager who had to start marketing, and this was totally out of my box.

How many more clients have you gotten since becoming a subscriber/customer?: I'm not sure since I'm just now starting to implement some of the things i've read.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I have a lot more know how to market our club. I'm hoping to implement some things to get things really rolling for us again!

"Effortless Income!"

First Name: Robert
Last Name: DeWees
City: Jacksonville Beach
State/Prov: Florida
Business Name: Gracor Training Center, Inc.

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Most of my success has been implementing similar strategies derived from different industries. It's reqarding to see that I was on the same page but even better to have someone fine tune those marketing strategies to hone in on the fitness venue. I really appreciate not just one idea derived from one concept but rather the whole slew if ideas coming from just one seed!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I'm constantly looking for new ideas or different approaches in marketing as a health and fitness professional. Two of the largest benefits I get is that these tactics have already been test marketed and that they are geered sensitively to our clients to not come accross as 'hard-sellers'. as Certified Personal Trainers,m we are the epitome of customer service.

How many more clients have you gotten since becoming a subscriber/customer?: I've implemented several different lead generating ideas. In addition, I've adopted the strategy of getting business cards from potential clients rather than handing mine out. I can attribute atleast 3 to 5 new clients to these tools alone.

How has your income changed since becoming a subscriber/customer?: My income has been almost effortless. Every trainer should have the basic breadth of knowledge in program design, risk assesment, and program adherence. Where most fall short is the professional marketing strategies and interpersonal skills in sealing the deal. I've reached a 90% closing ratio to every person that's sits in front of me.

How could Eric improve his service to you?: I use lots of Eric's strategies in my staff meetings with other trainers as well as approaching my managment team with appropriate concepts. Unfortunately your publications or web pages tend to be overwhelmingly 'sale-sy' If you could provide a better tool for teaching and inmplementing, I could disemminate the information better to my collegues.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I've utilized all my available verbage in the items above.... Sorry I've ran out of steam. I hope the above items could be put to use.

Robert DeWees CPT
Health and Fitness Professional
Gracor Training Centers, Inc.
www.gracorfitness.com

Get 3 FREE Fitness Marketing Special Reports And Receive The Premier Fitness Marketing Newsletter On The Internet

"Eric really delivers the 'how-to' information"

First Name: Cynthia
Last Name: Karube-Bruney
City: Long Beach
State/Prov: MS
Business Name: Heartfelt Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I know nothing about owning a business, how to get started, how to get clients or anything about "how to". I need some real clear one-two-threes on what's the way to get myself out there and get the clients in. Well, after studying Eric's material, it's like....whoa...which one do I start with. That's because, Eric, you really deliver the "how-to's". And it's not really overwhelming...its the education to have several marketing strategies in place and operating at the same time, not to just lean on one or two. Direct mailings, presentations, public speaking, networking, referrals, endorsements, lead generation marketing, newsletters. But, Eric, probably the one thing that sticks out to me the most, probably the most important thing I have learned from you, just being a customer of yours, is the over-delivery of valued services and information. The value of what you give for what I've purchased from you is way, way more than I ever expected and that is a pattern I want to duplicate with my clients. It's the "givers gain" principle.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Confidence Know-how

How many more clients have you gotten since becoming a subscriber/customer?: still in the process--and having repeaters come back too!

How has your income changed since becoming a subscriber/customer?: growing

How could Eric improve his service to you?: I am already very impressed with the added value and services he freely gives due to being one of his customers

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): As I mentioned before, one of the biggest and most important lessons I have picked up from Eric, just watching how he delivers and markets, is that "abundant thinking" in delivering his services. He gives so much valued info, way more than I expected to receive. And it's really important to me because I really need the education and info on how to market. Thanks Eric.

"More clients, more money, more opportunity"

First Name: shem
Last Name: lopez
City: exeter
State/Prov: devon
Business Name: inspiration

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: my business has been mor professional and marketing savvy since learning form Eric ruth

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: More money more clients and more opportunity

How could Eric improve his service to you?: Just keep it rolling out!!

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric has given me a sense of professionalism

"Systemized marketing"

First Name: John
Last Name: Velandra
City: Fayetteville
State/Prov: NC
Business Name: DESIGNS IN FITNESS

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: It has helped structure my marleting program and given me good boiler-plates to revise for my trainers.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: 1. Increased education 2. Marketing guidelines

How could Eric improve his service to you?: It's great the way it is.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): It has given me techniques and principles that I am able to modify and set into a system for my training staff - as well as myself.

"10 New clients - I'm a much more savvy marketer"

First Name: Ivory
Last Name: Day
City: Chicago
State/Prov: IL
Business Name: Ballys Sports Club

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I have just taken the free material and the articles and I have started to see real benefits. I plan on purchasing the whole system.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I have become a much more savy marketer. I have been reading everything I can get my hands on about effective marketing.

How many more clients have you gotten since becoming a subscriber/customer?: I have increased my client load by 10.

How has your income changed since becoming a subscriber/customer?: My incolme have been on a steady increase since I started using just a fraction of

How could Eric improve his service to you?: I can't think of anything.

"20-30 new clients, substantially improved income"

First Name: Joe
Last Name: MacGowan
City: Trotwood
State/Prov: Ohio
Business Name: Veritas Health and Wellness Professionals Inc.

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Referrals have been easier to acquire and my direct marketing program has returned much more than it cost.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Valuable insight into direct marketing has enabled me to grow my client base. I have been able to avoid high cost space and print median advertising.

How many more clients have you gotten since becoming a subscriber/customer?: 20-30

How has your income changed since becoming a subscriber/customer?: Improved substantially

How could Eric improve his service to you?: Keep up the flow of ideas

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric has impresseed me as a down to earth realistic marketer with greta ideas aimed at increasing cash flow through more efficient marketing. He has always gone the extra mile when asked for assistance and has answered myh queries quickly and to the highest level of my expectations. I appreciate his "gut level" advice and workman like ethic in helong me achieve greater results.

"$10,000 monthly increase!"

First Name: Keoni
Last Name: Castaneda
City: Solana Beach
State/Prov: CA
Business Name: Indidual Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I have never implemented strong marketing into my business before. Since becoming a gold member I have never been so deprived of sleep. All I do is eat, sleep, and think of new ways to improve my marketing attack. The program launched my business up high into a $10,0000 monthly increase! I have decided to move to a more affluent community in two weeks to dominate my area. I'm having to start over, but this time I'll have ammo.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: increased applied knowledge desire to grow

How many more clients have you gotten since becoming a subscriber/customer?: 12
How has your income changed since becoming a subscriber/customer?: see first section

How could Eric improve his service to you?: Eric, I will be contacting you very soon. I'm really scattered right now I need a little direction

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): He has helped me see my potential. I am currently implementing his various techniques to build my new business

"4 new clients in the last 3 weeks"

First Name: Crystal
Last Name: Reiber
City: Somerset
State/Prov: PA

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Hi Eric! I have yet to truly start "my" business. I studied for and attained my certification while I still worked at the school. During a recent strike by the teachers I was hired at a local fitness facility. I soon discovered that I knew more about marketing than the owners or that the owners cared to hear from me (don't know which). I worked there 7months and upon a 3 day notice(yes, wasn't that nice of them?)the owners closed the facility. I am now unemployed, but NOT for long! I have interest in extending and incorporating my motivational speaking as well as being a CFT(Certified Fitness Trainer). I've been featured in the local newspaper and I WILL survive! Thank you!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I know I'm NOT alone in my way of thinking and caring for people as well as make a living at what I love. With the information you provide, I will have the best of both worlds.

How many more clients have you gotten since becoming a subscriber/customer?: I have 4 new clients in the last 3 weeks, since being put out of my job as manager-trainer at the local facility.

How has your income changed since becoming a subscriber/customer?: Sorry to say, since I lost one job and am just rebuilding, this does not apply at the current time.

How could Eric improve his service to you?: Just keep the "great stuff coming"!

"Eric recommended I NOT purchase his marketing materials..."

First Name: Michael
Last Name: Echevarria
City: Orlando
State/Prov: Fl
Business Name: Fitness by Example

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I've got a structured business plan that is poised for success.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I have talked to Eric on the phone and he is very sincere and forthright he even recommended that I not purchase his marketing materials yet, as it was not the right timing yet. He was right, since the I have purchased the Stop The Confusion Powerpoint and have formulated a plan that is now in action. I expect tremendous results will keep you posted.

How could Eric improve his service to you?: I really don't know if Eric can improve his awesome service

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): By helping me create an idea using one of his products I know that I am going to blow the doors of the fitness roof in this area stay tuned for further updates!

"He makes me think"

First Name: John
Last Name: Rock
City: Roseville
State/Prov: MN
Business Name: Northwest Athletic Club

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: My business has improved by the inspiration Eric's programs have given me to be a more productive trainer.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: He is inspiring me to consider having my own business, and how to have more clients than I currently have.

How could Eric improve his service to you?: The e-mails could be shorter and more to the point.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric's stategies make me think through my approches more completely.

"I'm sold on you!"

First Name: Emilio
Last Name: Roman
City: Palmyra
State/Prov: New Jersey
Business Name: Anewbody4u Fitness System

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Eric, I wanted to express my gratitude for all of your advice and a no-nonsense approach to improving my fitness business. I have taken your advice from naming my business, to inspiring me to write info. products. I have always believed that I had the knowledge to pass on, but I did not know how to go about it until I ordered "The Ultimate Personal Training Marketing Program". Since then I am on my way to completing two info. products (How to become a Personal Trainer Guide and a Child Obesity Prevention Kit).

Thank you for all of the inspiration that your news letters and products provide.

I'm sold on you!

Emilio A. Roman

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: 1) teaching me how to build strategic alliances and 2) to under commit and over deliver

How many more clients have you gotten since becoming a subscriber/customer?: 3

How has your income changed since becoming a subscriber/customer?: At this point I have seen much financial gain, but I have gained more exposure in my community with your free reports.l

How could Eric improve his service to you?: By continuing to put out innovative products to Fitness Professionals like myself.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric has helped me gain more knowledge and confidence in my marketing strategies.

"Gym business has increased 65% over the last few months"

First Name: J.R.
Last Name: Smith
City: Somerset
State/Prov: kentucky
Business Name: BioFit Exercise Technologies

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Yes. I believe I have added a professionalism to my business that was missing. Regardless if people will admit it or not, although they may not want you to market to them, if you are not doing so, they think you don't know what you are doing. I have added what I have learned to improve my professional standing in my community.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: First, I can articulate to my clients what I am doing.

Second, it has helped me to create perceived value of my services.

How many more clients have you gotten since becoming a subscriber/customer?: I can probably say that, and I live in a very small town, I have increased my personal training by about 7 new clients but my gym business has increased by at least 65% over the last few months.

How has your income changed since becoming a subscriber/customer?: Definately.

How could Eric improve his service to you?: My business is not being a trainer, but being a provider of fitness services. Eric has done a great job of being a provider of educational services, not just marketing. Keep up the educational side of it.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): The old saying is, Knowledge is Power. I have been somewhat empowered by the marketing suggestions I have gotten from the various downloads from Eric.

Sometimes, the simplest things are what make the biggest impact. It only makes sense to follow the things that Eric points out and as a trainer. We don't typically get to use common sense when it comes to marketing simply because we are too consumed with developing periodized training plans for our clients, earning c.e.u.'s and sitting down and studying the latest info on nutrition. When do we have time to use common sense for marketing ourselves? In fact, when do we have time to just market ourselves? Eric has shed a whole new light on why we can and how we can market ourselves and it is so simple that it just blows me away.

I live and operate a small training center in a very small town but one that does have a lot of competition. Due to my increased level of confidence from understanding Eric's marketing suggestions and how to "farm" referrals and testimonials, I now feel that no one is able to even get close to what I do. I now stand head above everyone else and now even the doctors are beginning to recognize it and sending me their patients!

It's one thing to get some silly suggestions on "How to be a better personal trainer" and then find out the information is about as useless as tits on a boar hog. But Eric makes sure that what he offers to me can be translated into results in my professional services. That's rare and priceless.For that, I am eternally grateful.

Thanks Eric.

"A no-fail way to run your business"

First Name: Carrie
Last Name: Burrows
City: Georgetown
State/Prov: Ontario
Business Name: Fitness @ Home

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Since purchasing the Ultimate program I have really started looking at fitness and marketing in the "big picture". Everyone that goes into the fitness industry wants to help people have better lives but you can only count out so many reps day in and day out. Eric's program encourages you to live a better, more successful, more profitable life.

It's goes beyond personal training. It really (not to be corny) makes you think outside of the box or outside of the gym. I have found that the insight that Eric has conveyed about Strategic Alliances has been so key in developing my business and taking it to another level. When you put all of Eric's recommendations into play it is a no fail way to run your business and your life.

I now look to Eric as a resourse of information and trends in marketing. Not to be over the top but some of his stuff is shear genius and easy to implement(i.e. tapping into the Dr. Phil popularity).

Everything is communicated in a down to earth, say it like you mean it type of way, which I find everyone can relate to and can appreciate.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Information on Strategic Alliances. Current information on marketing trends. Rolling it all together so that as a trainer you can have it all. Levering your time has been so essential.

How many more clients have you gotten since becoming a subscriber/customer?: Currently, I am focusing on building my website because I am pregnant with twins. Once the twins are born I plan on going full throtle with implementing the Ultimate program. I have already applied some of Eric's recommendations and have a waiting list of clients wanting to train with me once I get back into active duty,

How has your income changed since becoming a subscriber/customer?: I find that since becoming a member that I want to buy every product that Eric endorses-I know somewhat cult like. But, from what I have learned from the ultimate program the investment on other products seems like a no fail situation.

How could Eric improve his service to you?: Keep the information flowing. The reports and articles are key. I would like to see something on how to communicate with people. Something sales pitch oriented for personal training or fliping people to get on board with your back end products. Any future pructs/services that you might sell, maybe bundling them for a more cost effective program to the consumer. But, I would love something on how to convince, (brainwash) and get people on board with me and my products.

"Unbelievable marketing knowledge...that works!"

First Name: Keith
Last Name: Donald
City: Sydney
State/Prov: NSW
Business Name: Keith Donald Personal Fitness Training

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: i have created systems by which to operate my business. I am able to be quicker in creating new programs for clients, getting admin work out the way and also having a better 'hit' rate in selling myself to prospective clients by having a method to how I want the discussion to unfold and lead up to a sale.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Unbelievable marketing knowledge that works, has brought me in ew clients and they are sticking with me. Being much more efficient in my work overall allowing me more personal time with my fiance. Having a much better idea about info products (although I have only done 2), how this can help in sales to clients and customers and how all this is helping to make my savings for our wedding alot better - i know we are going to have a killer honeymoon through Africa.

How many more clients have you gotten since becoming a subscriber/customer?: To be honest I could not put a time factor to it, but it would be around 8 regualr clients I see every week and over 12 in total. In light of the way the club training situation works here in Australia, I could not fit anymore in really. I could not be happier with my situation though - and I am working on making it better still even more.

How has your income changed since becoming a subscriber/customer?: I have increased it by A$400 a week every week. On a monthly basis, over and above the $400/week, I would have increased it by close to $1500 every month

How could Eric improve his service to you?: I dont know. My business knowledge is not good enough but what I ahve learnt from him on marketing is more than enough already. Besides all the ideas he has given me for future work to be attended to. I am feeling pretty secure on my future in this business because of what I have learnt from him.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I have learnt so much from Eric that I am now a much more confident person as well as a trainer. I always was confident (11 years of top aerobics helps that)but my ability in business has made me alot more switched on. I always thought that to be the best trainer you have to do the most courses etc, Eric made me think differently. I still beleive I need to know heaps (which I still thrive to do) but I put alot more time and effort into my business and marketing. This what has increased my income and therefore my lifestyle has improved too. I am now known as a very good trainer here in Sydney, but also as a very switched on trainer with regards to looking after clients and customers by providing information and ideas to help them improve their training. Basically, those that I have on my database, I dont let them forget who I am because I constantly keep reminding them of who I am with information that is relevant to them. I learnt that from Eric, stay in their awareness, and needless to say it has worked. Thank you Eric, my working life as a Personal Trainer has improved and has provided me with a better future in this industry too.

"How to master my own destiny"

First Name: Brian
Last Name: Jones
City: Baltimore
State/Prov: Maryland
Business Name: Iron Cross Strength & Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Eric's material really educated me! When I ordered his program four years ago, he made me realize that I REALLY could make a good living as a fitness trainer. Even after shelling out the money for certification, I had no idea how to capitalize on it... or on the fact that I'd been working as a trainer and didn't know it for more than 25 years (closer to 30 now; when you lift weights long enough for it to start to show, people DO ask what you're doing!)

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Biggest benefits... first is the specific knowledge I need to go from an employee to Master of my own Destiny. Second is the fact that Eric sticks by you. I simply cannot recall EVER sending him an email and not receiving a reply in 72 hours or less. There are tons of people who will sell you things but are too busy do do anything else but cash your check. I've never met Eric, but I consider him a friend.

How many more clients have you gotten since becoming a subscriber/customer?: I got ten clients just by applying Eric's ideas to what little I already knew. I've recently branched out into group resistance training classes. I've got one group at my church. Two or three more will allow me to basically quit my other job(s) and become a full-time fitness entrepreneur. I expect that to happen before the end of the summer...

How has your income changed since becoming a subscriber/customer?: I went from no money and a ton of frustration to a part-time income of $500-$750 per month in a good month. Those figures aren't going to turn heads, I know. However, the power of Eric's program is this: when you try even one of his suggestions and see what's possible, you're life WILL change!

How could Eric improve his service to you?: I'd really like to see more stuff about cracking the corporate fitness market. It's worth a totally new system (easy, since I'm not the one who has to do the work. Sorry, buddy.)

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): When you read Eric's material, you will see what is possible for you in this business. It's not about certifications or anything else except professional competence and business knowledge. Eric will show you what to do so that you can compete with Gold's Gym, Phil Kaplan or anybody else. Take the step and buy his system. You won't be sorry!

"Over 1,000 new clients - I continuously have a waiting list for my trainers"

First Name: Lou
Last Name: Siri
City: Warsaw
State/Prov: IN
Business Name: Positive Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Completely changed my marketing habits. I continously have a waiting list for my trainers.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Saved TONS of money in traditional advertising.

Gained the knowledge to write my own ticket on income.

How many more clients have you gotten since becoming a subscriber/customer?: Over 1,000 since I started recieving your FREE newsletter

How has your income changed since becoming a subscriber/customer?: 4-6 times what I was making

How could Eric improve his service to you?: NOTHING - well maybe a few more examples to model on his ideas

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric, The one book that I wrote and used as a fundraiser for the concert in the park sold over 250 copies! This yielded me 138 fitness assessments and 54 new personal training clients (Yes I did hire 2 new trainers) and 68 members to my facility (they are programmed by me but workout on their own)

"Helped me attract clients with little or no money"

First Name: Frank
Last Name: Lupiani
City: Rochester
State/Prov: ny
Business Name: AthleticFX

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Helped me attract customers with little or no money.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Confidence Knowledge business savy

How many more clients have you gotten since becoming a subscriber/customer?: 25 and I'm not even open for business yet.

How has your income changed since becoming a subscriber/customer?: very impressively

How could Eric improve his service to you?: doulbling the E-mail content

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-):

Eric, I've been reading your newsletters for the past 2 years and always look forward to opening your E-mails. My youth training business has been in development for the past four years and my motto "Building Foundations to Athletic Success" can apply to the business side of things as well. I just replace "Athletic" with "Business". You see, I get E-mails and newsletters from the top youth trainers from across the world. Their information in the form of training tips and the lastest research and studies, helps me make sure my youth programs will be on the cutting edge.

I'm confident my athletes will get the best by this continuos contact. The same could be said for the business side of things knowing I'll be reciving another information packed E-mail soon from you. As one of those top trainers calls his stuff "no fluff". This could be said for the information and tips you send out. Just as the young athletes I train must learn the importance of having good core stability to be able to train for sport performance.

Your stuff is the core of marketing my youth training business. My logo is a prymid noting the importance of a solid foundation being the base and the peak - high performance. My business prymid would have Eric Ruth smack dab in the middle touching on every component of it. My business foundation is set, thanks in large part to you- Now it's high performance time.

Thanks,
Frank D. Lupiani
AthleticFX
Rochester, NY
www.athleticfx.net
frank@athleticfx.net
585-202-9684

"I work smart, not hard"

First Name: mike
Last Name: madden
City: keansburg
State/Prov: nj
Business Name: integrated fitness solutions

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I have been more bold in asking for referrals

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Working smarter not harder

How many more clients have you gotten since becoming a subscriber/customer?: 2

How has your income changed since becoming a subscriber/customer?: Better then before

How could Eric improve his service to you?: So far I can say I'm happy with what is offered

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I like the ideas of working with others- Fortune 50 list to help people refer to you

"In a word...CONFIDENCE!"

First Name: Aaron
Last Name: Potts
City: Orange Park
State/Prov: FL
Business Name: Aaron's Personal Training

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: In a word - confidence. It's very easy to get caught up in the day to day happenings in your business or your fitness facility, and Eric's products and services are a constant reminder that there is always something more valuable that you are capable of doing for your present or future clients. Whether this be with regard to their program itself or just reminding them through referral generation and testimonial acquisition that they should never get comfortable just doing their 3 days p/week.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Knowledge, direction, and marketing ideas - although not necessarily in that order! The knowledge alone through Eric's newsletters is extensive, his words help to keep me on track towards my goals, and I can't say enough about the incredible marketing ideas I've received. In addition, all of these things help to get me thinking about new avenues, and that is the real value.

How many more clients have you gotten since becoming a subscriber/customer?: I have gotten 3 new clients that I train 3 to 5 times per week in their homes, and have kept every client that I had before I got involved with Eric's programs. In all actuality, if I had more time to implement some of his ideas, I'd have more clients than I knew what to do with!

How has your income changed since becoming a subscriber/customer?: The best word is stabilized. In the beginning, I was a classic "feast or famine" personal trainer. However, through the education, direction, and motivation that I have received, my income has stabilized, and I have recently struck a deal with a local facility to start training my clients there, as well as picking up some of their present members who are looking for a good trainer.
How could Eric improve his service to you?: Stop sending me so much stuff! I can only implement one great idea per day, Eric!

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I could go on all day about how Eric's programs have either directly or indirectly helped me to grow my business. However, if I had to pick one thing to focus on, it would be direction for the future. As a home personal trainer who has driving time issues in addition to actual training time, 4 or 5 clients per day is a full load for me, so time is always short.

I have to honestly say that as much as I LOVE Eric's products and newsletters, I haven't implemented a fraction of what I PLAN to implement once my schedule levels out a bit. In the meantime, I have literally started keeping a log of the ideas that I have gotten, and have a separate document for each area that I keep on my computer to jot down new ideas that I get from Eric's products. I have one titled Sales, one for Marketing, one for Referrals, and one for Client Success/Training. Once each of these lists is up to date (almost there!), I plan to start taking more action steps in both my own business, as well as in the fitness facility that I will be working out of starting this week. In a word, Eric has me on track for Success, and that was always the goal!!

"I've serviced over 1,000 people since starting with Eric's program"

First Name: Mark
Last Name: Rullo
City: Canonsburg
State/Prov: PA
Business Name: STRIVE Smart Strength

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: My business and how I am positioned to my market has increased over 100% since utilizing Eric's techniques

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Two biggest benefits are: 1) the ability to create effective copy 2)Understanding the value of the headline if the copy is ever going to get read

How many more clients have you gotten since becoming a subscriber/customer?: To be honest, I couldn't pinpoint or directly provide a number; however, as with all the technique and strategies I strive to learn and implement each day from all sources...with that, since I started with Eric's techniques I have serviced over 1000 people.

How has your income changed since becoming a subscriber/customer?: YES and in all avenues. Annual Income, income per session and events (public speaking, etc.)

How could Eric improve his service to you?: Keep the message shorter. I am a read alholic, however as I like to refer people to Eric's services everyone who does read it finds value; however, many initally see the length of copy and regardless of the headline never read on.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric has help in creating waiting list of clients who are willing pay over $100 per session, even to just talk with me and not even work out. I have combined Eric marketing techniques with my Member Intake Process (MIP) that avaerages a closing rate of 68% to know provide training for other trainers and business throughout the country!

"Tons of great information - most of which is FREE"

First Name: Randy
Last Name: Broderdorf
City: San Diego
State/Prov: CA
Business Name: TAKE ACTION FITNESS

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Man, I knew the "business" side of fitness from running various clubs in the San Diego area and years in the industry, or so I thought. Since becoming a subscribing to Eric Ruth's newsletters, I have received a TON of helpful information and insight into what is necessary for a highly successful fitness business. I would have to say from his FREE tips and updates alone, my business has had more structure and more of a planned systematic method, most notibly for lead generation.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Although it's difficult to narrow down just a few of the biggest benefits, I would have to say his "101 Fitness Publicity Tips", "101 Marketing Secrets" and his "Fitness Marketing Plan E-Book", as well as all of the regular e-mail updates, free tele-conferences and the tons of great information he offers up... most of which is FREE OF CHARGE!

How many more clients have you gotten since becoming a subscriber/customer?: As an "Old Pro" who also mentors, teaches and consults with other fitness professionals on how to run their business and generate new clientele, I am always looking for new and effective ideas to implement in my own and others training business. Since subscribing to Eric's information, I obtained 6 new clients in one months time! I am now in the process of "duplicating" myself with information products because I have no more time to spend training clients (which I love). It's also allowed me to provide other trainers I know and trust with clientele as well.

How has your income changed since becoming a subscriber/customer?: Tripled in 6 months time!

How could Eric improve his service to you?: More resources to the web site (even charge for them). Such as marketing plans, audio files, packages of marketing/promo materials, etc.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Being in this industry for 13 plus years, I truly love it and continue to thrive with a passion for improving myself and my business, which in turn helps me to accomplish my original and ultimate goal... empowering as many people as possible to realize a life of fitness, energy, success and being pain free!

I have seen hundreds... possibly THOUSANDS of trainers, business people, supplement manaufacturers, product developers and more who have come and gone in this industry for various reasons. I have a good eye and instinct for those who truly care about helping others succeed. Whether it be to help others get fit or help get their business fit, Eric Ruth is an invaluable resource to accomplish both.

Many times well intentioned trainers are fearful or resistant to focus on the "business" side of training. The words "profit" and "make money" are almost treated as blasphemy. But they fail to realize that the more clients they can generate, the more people thay can help. And the more money they can make while doing it, the better off they will be to serve more people and help them achieve thier goals. For me, Eric has not only helped provide me with tools to improve my bottom line; it's allowed me more time to spend with my kids, as well.

I would highly recommend Eric Ruth's insight, information and inspiration to any fitness professional looking to truly stand out, get ahead and realize their career goals that they may have thought were only reserved for "lucky" trainers.

"I'm shocked by how much great info Eric provides"

First Name: David
Last Name: Oliver
City: Stanhope
State/Prov: NJ
Business Name: The Leverage Team, LLC.

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I am really shocked with how much great information Eric provides. In a field loosely connected to fitness, I have made an extra $3000 with just one idea I learned.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: #1 Marketing information that isn't the same old good rehashed stuff. What I mean by that is: There is some good marketing information out there. But much of it's the same. I was shocked when I saw Eric's and how he had twists on many marketing concepts.

#2 He reminded me about the importance getting super targetted email lists.

How many more clients have you gotten since becoming a subscriber/customer?: 5
How has your income changed since becoming a subscriber/customer?: To early to tell. But I will say this, one idea I learned from Eric, will produce a incredible amount of income in the coming year. His newsletter got me to overcome this mental hangup I had.

How could Eric improve his service to you?: Answer my emails. I have written many emails but haven't gotten a response. I am actually kind of shocked about that. But I think it may be because of spam filtering of some kind.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-):

One of the best ideas I got was to get super targetted email lists and mail to them with a simple friendly message.

I tried this and the response was incredible. I was concerned about spam filters and my message not getting through. But when you have a short simple message based on what people want, it will get through.

It wasn't until I read Eric's materials was I willing to try this.

His referral information is very impressive as well.

From his referral information, I learned how to get 15 to 25 highly trained people to make it their mission to bring you business. It's really incredible when you think about it.

"Eric's newsletter is the best - the secrets keep coming!"

First Name: Jeff
Last Name: Compton
City: Victoria
State/Prov: BC
Business Name: EDGE Enhanced Performance Specialists

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Pending...(Shame on me)I have yet implement.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: AWARENESS of what works, is most effective and efficient...

How many more clients have you gotten since becoming a subscriber/customer?: Will measure in August.

How has your income changed since becoming a subscriber/customer?: Will measure in August

How could Eric improve his service to you?: Keep up the great work!

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I receive several newsletters aimed at increaseing profits/buisness knowledge specific to fitness, and Eric's is THE BEST! I wonder at times how he does it: quality and quantity. The secrets keep comming...thank you!

"We're bringing in more new members every week"

First Name: Natalie
Last Name: Gibbins
City: San Diego
State/Prov: CA
Business Name: The Private Gym

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: tremendously - we are bringing in more new members every week!

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: two editorials in the local weekly newspaper and new clients coming in as a result of the 2 free sessions coupons

How many more clients have you gotten since becoming a subscriber/customer?: 10

How has your income changed since becoming a subscriber/customer?: 10 X $300 (for a month membership) = $3000 extra revenue

How could Eric improve his service to you?: So far, pretty happy with the current service...haven't even tried many of the suggestions, hope that they will be winners too

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): The examples of how to write a press release really helped. Within a week a local weekly newspaper came down to interview and the following week a half page editorial with color picture appeared in their business section.

Also the coupons for old clients offering a discount for returning brought back several old clients and the 2 free sessions coupons which I sent to all my existing members have resulted in two new members with more appointments set for next week! Thanks so much...I have definately paid the cost of my silver membership and then some.

I think that having a plan of attack has been a great benefit...I wasted lots of money on advertising which didn't work and this has been such a brilliant tool...like I said, I haven't even scratched the surface with all the information that is available in the manual and I'm already seeing results...my trainers are making commissions because they are getting more clients - it's very exciting for all of us!

"Client base grown by 17%, income up by 23%"

First Name: Rick
Last Name: Rakauskas
City: Worongary
State/Prov: QLD
Business Name: Cashmag Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Marketing is now more focused.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I now have some specific tactics.

How many more clients have you gotten since becoming a subscriber/customer?: Client base has grown by 17% in 4 months.

How has your income changed since becoming a subscriber/customer?: It has lifted by 23%

How could Eric improve his service to you?: OK as is.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I never had a proper marketing strategy. Erics materials have helped me focus and use some simple tactics to increase the number of prospects and then close them.

My problem is now going to be properly servicing the increase - now I have to set up systems for running the business with employees (I am used to being a one man band)

"I now understand how to market fitness"

First Name: Frank
Last Name: Pastorelli
City: Spring Hill
State/Prov: Florida
Business Name: Florida Fit Pros Inc.

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: My income has increased from 60k to 100k in less than one year.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I now understand how to market fitness to the community. I have a column in the local paper. I am in the middle of launching my own networking company, which if done right, should net me another $2000 per month in residual income.

How many more clients have you gotten since becoming a subscriber/customer?: My company's client base has about a 35% increase

How could Eric improve his service to you?: I have no complaints.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): He made things simple. The way he teaches you to market your business to the community is done in a way that it does not appear to be marketing. Write for the paper, do testimonials, build networks, get other trainers working underneath you, hold weekly meetings, share this knowledge with your staff.....before yoy realize it your income will almost double.

"Great success is not only achievable, but inevitable with the right marketing skills"

(note from Eric: I wish I'd said that - hits the nail on the head!)

First Name: Terry
Last Name: Joel
City: Pleasant Hill
State/Prov: CA
Business Name: Coach Terry Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I'm beginning to see the pattern of what you are teaching in your own ads and promotional materials, and therefore getting ideas for gifts in return for client testimonials. I've also become more aggressive in providing more new member orientations at the club where I am an independent contractor which lead to more clients also.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: It sort of lit a new fire under my .... feet. I also look forward to the benefits aquired from purchasing more of your informational programs in the future.

How many more clients have you gotten since becoming a subscriber/customer?: Two signed and many of my present clients are the result of working with them from one to two months ago. Then I usually get approached by them asking me to train them regularly.

How has your income changed since becoming a subscriber/customer?: Not quantifiable at this time I'm sure I will be able to separate the contribution of your products as I improve at implimenting them.
How could Eric improve his service to you?: I find his attention and service at this time to be quite admirable.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): At age 54 I left a secure job (one that I hated) of 20 years,and a home that I loved, to become a personal trainerin a new area. The decision was made following years of study and preparation. I have achieved modest success and a growing reputation in my new location. Eric is showing me that great success is not only achievable but inevitable with the right marketing skills.

"Eric's generosity in sharing information has allowed me to..."

First Name: Marie
Last Name: O'Malley
City: Stow
State/Prov: Ma
Business Name: Better Body Enterprises

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Eric's generousity in sharing information has allowed me to look at developing business from a different standpoint.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Continuing to look for new and innovative ways to grow my business. Learning to add branches in addition to the standanrd avenue of generating business.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): The concept of using information products..freebies.. to gain trust from potential clients.

"Eric, you are the King of Fitness Marketing"

First Name: Peter
Last Name: Vasilis
City: Anguilla
State/Prov: BWI
Business Name: Cardio Flex Fitness Systems

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I have been able to sytemize my business, freeing up more time and making more money working less.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Increased clients and revenues, creation of information products, free report marketing, levereging my time

How many more clients have you gotten since becoming a subscriber/customer?: 20-25

How could Eric improve his service to you?: It's great now but if you can improve the service I'm looking forward to it!

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric Ruth is " The King of Fitness Marketing." Any of Eric's materials are thoroughly explained and easy to follow. I have ordered several fitness marketing materials from other supposed fitness marketing gurus and truly Eric's system is the only one that has given me real value.

Before ordering Eric's system I was "sitting on the fence" visiting his website several times reading and rereading his sales letter, wondering if what he says could be too good to be true. Well after ordering the system I have been absolutely thrilled with all of the materials contained within the program. I soon realized that I now had all the power to succeed, there would be no more excuses everything was so well presented and easy to follow.

In one of my promotions using Eric's guidance, I was able to make over $4000 in profit in only 36 hours, while gaining 14 new clients! I have since ordered several other products from Eric all of which have been an incredible investment. One thing is certain Eric always overdelivers. Just when you think it couldn't get any better it does!

I am truly excited anytime that I receive any emails from Eric because I know that they are going to be jammed packed full of useful business building, profit making information. Purchasing the ultimate system was the best investment I have ever made in my career, I have made many times more than my original investment and I have implemented only a small fraction of what is contained in the ultimate program. Eric motivated me to get off my butt and take my career to a new level. Thank you Eric for all your help you are "The King Of Fitness Marketing."

"I'm able to pick up clients whenever I need to"

First Name: Kevin
Last Name: Valluzzi
City: Bergenfield
State/Prov: NJ
Business Name: A & B Fitness

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: My business has picked up in many ways since buying the "Ultimate Guide" from Eric. Between selling my own products and picking up new clients, it's been awesome.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: The biggest benefits I've experienced since becoming a customer of Eric's have been the ability to make my own products that I can sell and being able to pick up clients whenever I need to.

How many more clients have you gotten since becoming a subscriber/customer?: I have gotten 6 more clients since becoming a customer of Eric's.

How has your income changed since becoming a subscriber/customer?: My income has gone up considerably since becoming a customer of Eric's.

How could Eric improve his service to you?: I would like Eric to have more teleseminars with him being the talker instead of all of these "guests". I am an in-home trainer and I want to know how to run my own in-home training business to be the best it can be. I don't need to know about selling supplements, or opening up my own studio (at least not yet).

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric has showed me that there are millions of ways to go about getting business for yourself, and most of them are very inexpensive. Between direct mailings and designing products to creating a newsletter to joint ventures, Eric has helped my business reach out to many more people and get myself somewhat recognized in my local area.

"Drastically increased my referrals"

First Name: Brad
Last Name: Nelson
City: Woodbury
State/Prov: MN
Business Name: MTXE Condtioning

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Since subscribing to Eric Ruth's newsletters I have implemented two ideas which have drastically increased my referrals from clients. Eric has priceless knowledge and continues to put forth countless ideas almost daily to help trainers grow their business.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: Ideas, ideas, ideas. Increased revenue opportunities.

How could Eric improve his service to you?: continue to do what he's doing.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): I am just starting my own business as an independent out of a studio and already I am picking up ideas how to talk more effectively to potential clients. This has not only helped with personal training but also with my nutrition business as well.

Thanks Eric!!

Get 3 FREE Fitness Marketing Special Reports And Receive The Premier Fitness Marketing Newsletter On The Internet

"Motivates me to keep marketing"

First Name: Alan
Last Name: Forte
City: Pitman
State/Prov: nj
Business Name: FitnessForte Health and Fitness Training

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: Being a subscriber has helped to motavate me to keep markting even when Im comfortable. It has also given me some really good to tips.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I have not purchased any of the materials yet. I have been soaking up the free stuff. I have gotten a lot of great ideas, but the best benefit has been the letters.

How many more clients have you gotten since becoming a subscriber/customer?: I dont think I have gotten any client as a direct result of being a subscriber.

How could Eric improve his service to you?: I need info about direct mailing. But like I said I have not purchased any of his products.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): Eric has given me motivation that these people can be reached, and to keep markeing and be consistant.

"No more second guessing"

First Name: Martin
Last Name: Rosendahl
City: Rochester Hills
State/Prov: MI
Business Name: FitGevity

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: I started my business about the same time that I became a subscriber of Eric Ruth's systems, so my business has been positively impacted from the beginning.

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: I've gained a lot more confidence in my marketing decisions - specifically in regards to ad design.

How many more clients have you gotten since becoming a subscriber/customer?: 10-12

How has your income changed since becoming a subscriber/customer?: Since I started as a subscriber from the beginning of my business, I went from nothing to about a break even so far. The business is still growing though.

How could Eric improve his service to you?: more concise Emails.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): It has given me the confidence to market myself more aggressively because I don't have issues second-guessing myself with my marketing decisions.

"We're growing at a steady rate"

First Name: Tiffany
Last Name: Ferrari
City: San Diego
State/Prov: CA
Business Name: 92126

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: We are growing at a steady rate.

How could Eric improve his service to you?: Possibly make information a little more concise. Sometimes there are a lot of words. Many useful, some could be left out.

Please describe how Eric has specifically helped you achieve greater success with your fitness business (write as much as you like :-): My training team is in a constant learning state. We draw new fitness related information from many different sources. I can't tell you how nice it is to sit in my PJ's in the middle of the night and read your educational, interesting, and most of all funny fitness related articles.

You have a very clear writing style and my whole team enjoys discussing the content of your articles.

I know you must invest a ton of time in these and I thank you for being a positive resource in the fitness industry.

"48 New Clients!"

First Name: Brian
Last Name: Lejeune
City: Danvers
State/Prov: MA
Business Name: Transformations

How has your fitness business improved since becoming a subscriber or customer of Eric Ruth?: As the owner of a Womens Weight Loss and Fitness Center it is critical to have a steady inflow of new prospects. Eric's newsletter have inspired many great ideas and has allowed us to keep

What are the two or three biggest benefits you've experienced since becoming a subscriber/customer?: 1. Remain focused on importance of marketing and selling and 2. Gave us a great front end product (Successercise) to use in conjuntion with our marketing

How many more clients have you gotten since becoming a subscriber/customer?: 48

How has your income changed since becoming a subscriber/customer?: increased monthly membership drafts 100%

How could Eric improve his service to you?: Come work in our facility for a few months (ha,ha)

"Eric has raised the bar"

First Name: Jonathan

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