I admit this sounds shocking, but it
appears we’ve cracked the code to...

The Lazy Person’s Way To A Steady
Stream of New Personal Training Clients
(plus your own Fitness Book – YES! You…an author…finally)

It’ll cost you just 17 pennies a day and possibly
a couple hours of your time...one time only.  We do all the other ‘heavy lifting’ for you – delivering  dozens (possibly hundreds) of new fitness leads to you every month...automatically...and effortlessly.  And we show you the simple, proven secrets for converting those leads to paying clients...without ever having to speak with a single one until they’re ready to buy! Oh yeah...and you get your
very own fitness book!

Yup! Sounds like a bunch of bull.  But is it?  You be the judge.
The whole deal is described for you right here,
with zero hype, just the facts…



Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network
Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network
Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network
Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network
Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network
Eric Ruth of Fitness Expert Network
Eric Ruth of Fitness Expert Network Eric Ruth of Fitness Expert Network
From Eric Ruth

East of Brier Creek North Carolina
RE: More new personal training clients for you -- the lazy        and cheap way -- plus your very own fitness book.



Dear Fitness Professional,
Practically everybody wants what they want as quickly and easily as they can get it.
That’s just human nature.
But as you know, ‘quick and easy’ is almost always a big, fat lie.
This, however, is not.
Because we’re pretty sure we’ve cracked the code to getting you a steady stream of new personal training clients…the simple way…the lazy way…and the cheap way.
I’m going to lay it all out for you right here, right now – so you can judge for yourself
Because I think you’ll find this pretty darn interesting.
Let’s start at the beginning.
Think about it for a moment…

How Does Someone Who Wants To Find A Personal Trainer
In Their Local Area, Right Now, Go About Doing It?

8 out of 10 do an online search with either

google yahoo msn

So…doesn’t it make sense that if you want lots of great personal training leads and a steady flow of new, local clients…the lazy and cheap way… you should make DAMN sure your website ranks high (as close to the top as possible) on the major search engines?

Uh-huh!

But…how do you do THAT?

There is ONE way that EVERY search engine optimization geek in www-land says is THE best, most effective strategy for guaranteeing your website the highest possible ranking, and it’s having…

Relevant, Content-Based Anchor Text Links TO
Your Web Site FROM a High-Powered “Authority” Site

So that’s where we start.

But it doesn’t end there.

It gets better…lots better.

In case you’re not familiar with the terms “relevant content-based” or “anchor text link” and have no clue what an “authority” site is, below are four really good articles, written by big-time propeller head internet geeks, explaining what you need to know.

Fitness Marketing

NOTE: I suggest you read the articles – thoroughly –  BUT not right this minute.
Because there’s a very good reason, which I’ll explain in a moment, why you want
to take advantage of the offer contained in this letter…quickly! (It has to do with
getting your very own fitness book…before your competition does.)

Here are the articles. (They’re not going anywhere, so read my letter first to make sure
you don’t miss out on your opportunity to get your own fitness book. Then come back here):

1.It's not just being linked, but how you link:

2.Anchor text explained:

3.Inbound links and Anchor text is possibly the most important aspect of SEO:

4.Links, Page Rank, and importance:


Now, in addition to having anchor text links from a killer authority site, the next best thing is to have lots of links to your site from other fitness-related sites with good rankings.

It’s not enough to have a bunch of links coming into your site – they need to be RELEVANT LINKS.  They need to come from other fitness sites.  They need to be congruent with, and related to the content already on your site.

Otherwise, the major search engines give them no “weight” – they ignore them, or worse, possibly even penalize you for them (because they could be construed as “spam” links).

What you end up with, when you have links to your fitness web site from a relevant authority fitness web site and from other well-ranked, relevant fitness web sites is…

A NETWORK of Fitness Web Sites Supporting Your Site…Dragging It Up The Search Engine Rankings…Making You MUCH More Visible…Quickly!

Now, let’s take this another important step further.

You already know that the links we’re talking about must be relevant and they must be CONTENT based, anchor text links.

What’s “content.”

The easiest way to describe it, in terms of what the search engines are looking for, is…

ARTICLES.

Articles about any and every aspect of fitness, weight loss and nutrition.

Can you write just FIVE good articles on these topics?

If not, you’re in the wrong line of work.

So, assuming you can, here’s what we do with them:

We take your five articles (or an unlimited number, if you like), strategically place anchor text links in them pointing back to your web site, and then we put your articles on our authority site.

This gives you a minimum of FIVE (with no maximum, if you like) relevant, content based, anchor text links FROM our high-powered authority site…

Pointing Right At Your Web Site!

Then we do one other secret networking strategy that can’t be discussed here in order to protect it from ‘prying eyes.’  But it’s totally ‘white-hat’ (internet-speak for completely above board, ethical, legal…and encouraged by Google™, Yahoo™ and MSN™).  If you understand search engine optimization (SEO), you may already know what it is, but if you don’t know – don’t worry. It works and it’s a good thing (too good to openly share here).

And using the two linking/networking strategies I just discussed is THE most potent way for YOU to get the highest possible ranking on the search engines.  Ensuring you get found by your local prospects looking for a personal trainer.

Fitness Marketing

But wait, there’s more…


You don’t want to just get found – you want to get POSITIONED as the EXPERT in
your local area.

You want those prospects coming to you READY TO BUY because they have read your
articles, recognize you know what the hell you’re talking about, and that…

You Can Solve Their Problems!

That’s the name of the SEO internet-marketing game.

You don’t just want leads.  No sireee.

You want predisposed leads, pre-qualified leads, ready to act leads.

You want leads coming to you, credit card in hand, defenses down!

And that’s what you’ll get when you’re a 17-penny-a-day Member of…

THE FITNESS EXPERT NETWORK

Oh…there is something else I should mention.

In addition to all the huge benefits I just described, we also take all of your articles and…

Submit them to the major article directories for you!

Which means even greater positioning for you, and potentially unlimited opportunities and new business flowing to you. (A great article that really resonates can be picked up by major magazines, major newspapers, potential joint venture partners, fitness equipment manufacturers may want you to be their resident expert, etc. You have no idea what can come to you when you put great content out there – and sometimes the results can be literally life-changing.)

So, yes, this is special.

And yes, it can bring you, among other things, dozens (possibly hundreds) of hot, fresh, ready-to-buy personal training leads…

Every Month Like Clockwork – Automatically And Effortlessly

It is the lazy (and cheap) person’s way to get a steady stream of new personal training clients and new opportunities you may never have even imagined.

BUT…READ THIS NOW!

This system we’ve created is about creating QUALITY
content. We are not interested in crappy, slapped-together weak articles (no ghostwritten articles, no lame 3-4 paragraph articles). That will NOT do – and they will be rejected.  We are building a massive authority site. Therefore only authoritative, original articles will be accepted for publication on FEN.

Original means they must be YOUR work and NOT duplicates
of articles you already have on your website (or anywhere else on the internet). They must be totally original, fresh and NEW.

Plus, everything you write reflects directly on you FIRST
and FEN second.  So you must be a person of integrity who
can put together ORIGINAL articles of quality.

I know that should go without saying, but I don’t live in
the ‘should-be’ world. I’ve seen too much B.S. to be that naïve. There are always folks looking for ways to beat the system. And those folks will have their Membership immediately revoked from FEN and all their articles and
links removed.

We are 100% committed to upholding the integrity and
quality of the web site, its content, and this system. We want all Members to be PROUD Members who get killer results from contributing to FEN.
Fitness Marketing

Now let me back up for a moment because I have yet to tell you what our authority site is. Because that site, after all, is the
central hub and the most important component of our network.

Our authority site is called, appropriately, The Fitness Expert Network (you’ll get to see it after you join – too many rip-off artists around to show it to you until then). It is built and maintained by one of the best in the internet business (and she ain’t cheap).  It already has almost 100 fitness articles on it now.  With each FEN Member submitting a minimum of five articles, we will soon have…

Over 1,500 Optimized Pages of Pure Fitness-Related Content

That will put us on an equal footing with the likes of WebMD.com and other authority sites.

We will constantly be adding to the site, building a massive portal of pure, rich content.  And in short order, will pull thousands of visitors each day to your articles, with your links back to your web site.

So…not only do you get super-charged search engine rankings from having a high-powered authority site linking TO you, you also get visitors from the people who come to Fitness Expert Network everyday, read your articles and click through to your site…

…and you get all your articles submitted to the major article directories…by us (you don’t have to lift a finger).

And you get it all for a measly 17 cents a day.

But wait…there’s even more

Look, I’ll admit to you this is 100% collaborative.  Without YOUR involvement – your articles – this thing won’t work.  And despite the pittance we’re asking in the way of monthly Membership (a tiny five bucks – which equals 17 pennies a day), I want to give you even more incentive to join us now.

Fitness Expert Network will continue to grow and add trainers who see the incredible risk vs. reward upside potential, almost ridiculous Return On Investment opportunity I’ve laid out for you here.  (Just do the math: If one new client is worth $1,000 to you, and you get only one a month from this strategy over the next six months, that’s $6,000 to you… on an investment of five bucks a month. Which is a massive 200:1 ROI.)

I’m not promising that will occur.  I believe it will be even better than that, but it’s not something I can guarantee.  I will tell you this, however: one of our Members gets over 100 new leads every month to his web site, and over 5% of them convert to paying clients.  So it’s not like I’m pulling this stuff out of my you-know-what.

Why You Should Hurry

I’m not going to play any games and tell you “Membership is limited” or any of that malarkey.  I’ll be promoting this like crazy…for years…adding as many new personal fitness professionals Members as possible (and we have a secret weapon, which you’ll see as soon as you join, that guarantees we’ll add new Members and new content quickly, growing FEN to the point where it becomes the DOMINANT fitness PORTAL web site on the internet in short order).

Because each new Member means at least five more articles, which means more content, more authority, more links and more leads for ALL Members.

And you should promote FEN too.  You should tell every fitness professional you know about this and get them to join because there has never been…

A Bigger Win-Win!

You win big by getting in early and allowing your content and links back to your site to become ‘seasoned’ (geek-speak meaning the more established your links are, the better quality they are).  You also win by bringing in new Members because more Members means more content, more content means more authority, more authority means greater potency of each link, which means your site rankings continue to climb.

And every Member you bring in wins because they’re floundering out there right now anyway. Their web site getting little or no traffic – lost in internet space – doing zero for them as a marketing tool.  You can help them.  And by helping them, you help yourself.

Why We’re Doing This (Do We Win Too?)

My business partner, Sean Greeley, and I are taking a significant up-front financial ‘hit’ on FEN.  Five bucks a month, even from 300 Members (our initial target), won’t even get us to break even.

It most definitely is not a profit-center for us.  We have to pay our team of search engine optimization experts, website builders, content compilers, article submitters, support staff, and pay-off our wives with our own money (so they’ll let us do this thing – cause it’s not like we don’t already have enough work).

So why even do it?

Good question.

We’re doing it because this is a way to help every smart personal trainer who can see the clear logic behind this strategy for getting new business from the internet search engines automatically, (almost) effortlessly and practically free (you probably lose 17 cents a day in the sofa cushions).

And doing that for you…will make you fall in love with us…and think, “Gee, if these guys can help me this much for just 17 cents a day, I’ll bet they can help me even more if I buy other stuff from them.”

In a nutshell…it’s just good business.

It is WIN-WIN…AND WIN.

And that’s what I’ve always been about, and will continue to be about.  I scratch your back, you scratch mine.  (I don’t claim to be a saint, but anyone and everyone who knows me and has bought anything from me, realizes I live by the Golden Rule – because that’s smart business!)

NOTE: You NEVER have to buy another thing from us - EVER.  And Fitness Expert Network is COMPLETE as is for just 17 cents a day.  We do NOT hit you with other stuff you have to buy in order to make FEN work for you exactly as it’s described here in this letter.

But we will give you a chance to get other fitness marketing products and services we offer in case you want even more ways to grow your business in addition to FEN.  You don’t need to, nor are you EVER obligated to buy another thing. 
Remember that.

Okay, we’ve got that out of the way, so let’s get back to the “wait there’s even more” part.

Your Incentive To Join NOW!

The first 100 fitness professionals to join AND submit their five articles within 30 days of joining will get…

Your Very Own Fitness Book

You can use it as a lead-capturing bait piece on your web site (we’ll teach you the how-to on that if you don’t already know), you can sell it for profit both online and offline (we’ll show you how), and you can use to launch huge list-building joint ventures with other established sites.

You probably know that having your own book is one of THE most potent positioning tools you could ever have.  But let’s face it, despite wanting to have your own book, the chances of you gittin ‘er done in the next six to twelve months is, well…pretty slim.

So we’re going to give it to you.

The book will contain your five articles (and any others you want to put in it) plus 20-40 articles from other FEN Members (we’ll select only the best ones).

Do you know how many Amazon Best Sellers have been compilations in the past five years?

DOZENS!

Remember Phil Kaplan’s excellent “Power of Champions” book?  That was a compilation, and I’d be shocked if every fitness professional who participated doesn’t say it was a very wise decision.

But unlike that book, in the book you get from us, YOU will be listed as the primary author and publisher. Your picture (if you like) and your name will appear on the cover.  And you can title it whatever you want.  (There won’t be any FEN branding, advertising or anything ‘cheesy’ you wouldn’t be 100% proud of. It will be entirely YOUR book – to which you OWN the exclusive rights for as long as you’re a FEN Member.)

But only the first 100 (total) fitness professionals to join FEN and submit their 5 articles within the first 30 days will get their own book.  Each will be slightly different in content, completely different in author, publisher and personality. You have complete editorial control and can make it uniquely yours in many, many ways (we’ll give you lots of great ideas).  The only thing you can’t do is take credit for writing the other articles in your book. You must leave the author’s name attached to each article.

Remember, each of these authors (your fellow FEN Members) will have EXPERT positioning just like you – so it strengthens your book to have them in it, not weakens it.

And don’t worry, we’ve noodled this thing through. No other article author in your book will be from your same geographical location – so there’s no chance you’ll lose a client to anyone.

Fitness Marketing

You can beat your head against the wall for another year trying to write your own book (while every day missing all the significant opportunities having your own book gives you), or you can take this shortcut.

It just makes good sense.

If you’re one of the first 100 new Members to join now, you do NOT have to take advantage of this huge benefit (you’d be foolish to pass it up, but that’s your call).  You do NOT have to participate in a book compilation.  You do NOT have to allow anyone else to publish your articles in their book.

But that kind of fear-based, scarcity thinking will NEVER benefit you.

It’s your choice, though.

If you want to participate, you’ll have your own book within 60 days of joining.  Done for you. No work (except any personalization you want to make to it). No hassles.  Ready to go!

And it’s ALL yours, everything I’ve talked about in this letter, for just…

17 Cents A Day

Can you afford NOT to take advantage of this?

I suppose (if you’re short-sighted).

If you’re not short-sighted, click here now to become a Member of Fitness Expert Network for just five bucks a month.  You can cancel anytime you want (but if you do, your articles come off the site, your links disappear, and you forfeit the rights to the fitness book).

At the very least, give it a go for the next six months and see what happens.

Worst case, you’ll be out $30.

Best case, you’ll get a steady flow of new personal training clients the lazy (and cheap) way, expert positioning within your marketplace (and worldwide), amazing new opportunities flowing to you, a huge return on your investment that could exceed even the numbers I’ve already showed you, and…

…if you’re one of the first 100 fitness professionals to join, you get your own book…AT NO ADDITIONAL COST.

It’s all included for just 17-cents-a-day.

But Just In Case, Here’s Our…
DOUBLE YOUR MONEY BACK GUARANTEE
(Because We’re NOT Asking For Your Blind Trust)

I know that despite (or maybe because of) how good this sounds, you are probably skeptical. So, to alleviate those concerns and show you our full commitment, here’s what I’ll do: Sign up today for FEN and take 30 full days to evaluate everything. If you’re not totally convinced FEN will do for you what I’ve said it will, just email us at support (at) netprofitexplosion.com or call our office directly at 888.866.4998 and cancel your Membership within 30 days. I will immediately refund your $5 PLUS pay you an additional $5 of my own money.  Double your money back, if you’re not thrilled in the first 30 days.  Fair enough?

Fitness Marketing

To your ever increasing number of clients,

P.S.  By way of FULL DISCLOSURE: I am not an internet wiz-kid. Never claimed to be. But I read everything from all the top internet people, have consulted with many of them, and we’ve hired the BEST in the business to build and run FEN for us (you’ll meet her after you join – because she’ll be doing some bonus tele-seminars for FEN Members to make sure your web sites are squared away, fully optimized and making you money 24/7).

This is a new concept. I’m not aware of anyone who’s brought together hundreds of business owners, in any industry, to form a web site network like ours. I can not guarantee it will make you rich. In fact, don’t count on it.  But what any smart businessperson (and that’s what you are, right?) does is establish MULTIPLE MARKETING PILLARS on which to build a strong, ever-growing business.  If you rely on a just a couple ways to bring in new clients, you are putting your income – your livelihood – at risk.

As the Magic 8 Ball says, “All Signs Point To YES!” when it comes to the strategy behind FEN.  We have done our due-diligence and invested a considerable amount of money in building this thing out…because we are completely convinced it will work. But because it is not 100% tested and proven yet, we are keeping the financial downside to you at a bare minimum.  I mean, it’s 17 cents a day for goodness sakes.  If you’re not willing to make that tiny investment, when the upside potential is staggering, then you’ve got what I call “employee mentality.”

Entrepreneurs, by definition, take measured, calculated risks in order to QUICKLY grow their business.  If you are an entrepreneur, then you know what to do.  Within six months you’ll either have a 24/7 client-generating internet machine working for you, or you’ll be out thirty bucks. I’m betting about ten grand (our costs for FEN so far) that it’ll be the former, not the latter.  If you wanna run with the big dogs, you’ve gotta get off the porch where it’s safe, secure and comfortable, and take some calculated chances.  This is your entrepreneurial moment – will you grab it?
Fitness Marketing

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