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Quantum Leap Club Winner:
February 2008


From Eric: This month our featured QL’er is Gold Plus Member Shane Doll. I first met Shane at Phil Kaplan’s Forum in 2005. I was standing in the hallway when a shadow was cast over me. I heard my name and turned around to look directly into a wall of muscle. I’m 6 feet tall, and I was staring at Shane’s chest.

He is a mountain of a man, closely resembling, in stature not face, Chicago Bears linebacker Brian Urlacher. Despite his intimidating presence, Shane is as down to earth and nice a guy as you’ll ever meet. He is also one of the sharpest direct response marketers in the fitness industry, as evidenced by his postcard (critiqued in Exhibits) and his stunning results growing his business from nothing to 3 locations in under four years, from zero to multi-million dollar production. Here’s Shane’s story...
Fitness Business MarketingNAME: Shane Doll
BUSINESS: Shaping Concepts Fitness Training Studios
Location: Hilton Head, Mt. Pleasant and Myrtle Beach, South Carolina
How Long In Business: Four Years
NPE Status: Gold Plus

Eric's Comments: Shane submitted the video below in lieu of a printed story. The video is incredibly powerful and you need to hear it. Some of what Shane covers:

  1. How he went from 2 clients to over 1,000
  2. What he focused on in order to do that
  3. The secret to his success
  4. How he dramatically increased the effectiveness of his ads and all his marketing
And much more

There’s so much to say about Shane, so much that makes him special. Those of you in Gold Plus have already experienced how generous he is with sharing his expertise. We did a complete analysis of his killer postcard just last month. And that is what I want to recognize Shane for more than anything else... his open, abundant philosophy, his willingness to share and help, his genuine and sincere attitude. Talk about a guy who gives to get... you’re looking at him here!

You need to hear what Shane says because he eloquently and concisely describes how he was able to grow his business from 2 clients in 2004 to over 1,000 clients now... from almost zero revenue to over two million dollars.






67 Fitness Business Owners Reveal The Strategies, Systems And Secrets To Their Extraordinary Success Transforming Fitness PASSION Into Fast Fitness PROFITS!

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