Are You Hungry For More?  Do You Want A Fitness Business That Not Only Sustains You, But Feeds You, Inspires You And Propels You To New, Higher Levels of Performance And Success?  Do You Have A Deep Craving – A PASSIONATE DESIRE To Achieve Your Potential, To Fully Manifest And Realize Your Abilities…To Be All You Can Be?

Is This A Factual Statement?

Smart People Hire You To Get Fitness Results Because You Have The EXPERT Knowledge, PROVEN Systems And Coaching/Accountability SKILLS That GUARANTEE The Outcome 100% Of The Time For Clients Who Comply

From: Eric Ruth
East of Brier Creek

If you checked ‘Yes’ above, then you now know precisely how and why NPE Gold Plus transforms GOOD fitness businesses into GREAT ones in record time. 

Because what you do for your clients is EXACTLY what we do for you.

You know that if a client comes to you with a strong enough motivation – a strong enough ‘want to’ – and the willingness to comply - you can transform that client in record time.  It’s simply a matter of them doing what you tell them.  All they have to do is put the blinders on and follow your SYSTEM and the results are as certain as the sunrise. 

When your clients comply, when they do as they’re told, it’s a scientific fact, an absolute certainty they will get the results they want.

That’s why, if you do in fact have IT - you should be feeling very excited right about now.  Because if you’ve got that fire in your belly – that determination and motivation to get the results you say you want – and the willingness to comply, to take direction and follow our PROVEN SYSTEMS - then you can transform your fitness business from good to great with the same certainty…and in record time. 

IT IS A LOCK.  There is no doubt, no question, no ‘maybe’ no hesitation or equivocation.  We can show you how to get all the clients you will ever need, how to keep them longer, deliver more value to them, get better testimonials and many, many more referrals, manage your business operations like a real CEO, and ultimately have the super-profitable fitness business of your dreams.

It’s absolutely achievable. Absolutely do-able as long as you are truly ready and willing to ‘BRING IT.’  We’ve proven that over and over and over again.

And here’s more good news.

If you are able to secure one of the remaining Membership spots available in NPE Gold Plus, you don’t just get what we give you (the fitness business systems, strategies, tools and coaching you need to take your business all the way to the top)… you also get what all your peers in Gold Plus give you: the collaborative, supportive, abundant and open sharing of fitness business best practices – i.e. what’s working RIGHT NOW as proven by your fitness business owner peers who are doing it right now.

And for many fitness professionals, possibly including you, that can be the most explosively powerful component of all!

You see, NPE Gold Plus is not just Sean and me, the two guys widely acknowledged as the premier fitness marketing, sales, and business management experts in the industry, teaching, coaching, training and holding you accountable…

…you also get almost two hundred of the most successful fitness business owners in America and worldwide freely and generously sharing their advice, encouragement, advertisements, referral strategies, direct mail letters, systems and more with you – supporting and motivating you to take action, helping you with implementation, guiding and directing you to new and higher levels of success each and every month. 

If you are able to grab one of the remaining spots, you can join almost 200 other very serious, very committed fitness professionals in the largest, most potent FITNESS BUSINESS MASTERMIND ALLIANCE AND COACHING PROGRAM in the industry: NPE Gold Plus.

Prepare to take your fitness business and your lifestyle to a level of profitability and satisfaction – a level of reward that, until now, has only existed in your mind’s eye.

Because everything changes when you have systems and processes, and the expertise to use them, to generate clients and profits AT WILL

And that’s precisely what you’ll have if you are accepted into Gold Plus.  Because we will push you to do more, do it faster, and do it better than you ever have before in your life.

And you will either find another gear and crank it up, achieving WELL BEYOND what you previously thought possible…or you wash out and walk home shame-faced.

NPE Gold Plus INSTALLS IN YOUR MIND and MOTIVATES YOU TO EXECUTE the LETHAL skills, systems and processes we’ve proven to work, and that any committed professional can use to succeed and prosper at the highest levels in this industry.

That’s what this is about.

That’s what we’re promising you.

And that’s what you’ll get using the proprietary systems, processes and trainings we give you – and hold you accountable for implementing!

But you must understand that you won’t suddenly flip a switch and be at your destination.  There IS work involved.  Sometimes it will be hard, challenging work that you don’t feel like doing.   And...

It’s in those moments of decision that character is forged…or lost.

So I want to just check your pulse again, for the last time.  Are you willing to do the work in the short term so you can enjoy the lifestyle in the long term?  Yes?  Fine.  Excellent.  You have IT.

The #1 thing keeping you from having everything you want and deserve is the inability to master multiple areas of business and marketing expertise simultaneously - while also running your day-to-day operations at the same time.  There are only so many hours in the day.

Making the transition from working IN to working ON is the single biggest obstacle EVERY businessperson faces when attempting to grow their business.

And it is one of the primary things we work with you on closely and consistently to ensure you make that QUANTUM LEAP.  Hearing from your peers, and how they did it, will not only inspire you with the confidence that it is possible, but also instruct you in ways to expedite the process.

You get our help, and you get help from every other fitness professional in Gold Plus.  That, my friend, is a true mastermind alliance.

The reason why Gold Plus works so well is because of the sequential layering of one fitness business-building strategy on top of the next, month-by-month.

Rather than just dumping a big box of stuff on you and letting you pick your way through it, Sean and I (and the rest of our team):

1. Teach you one system at a time.
2. Show you how to get it up and running.
3. Hold you accountable to getting it up and running so you can actually benefit from it.
4. Answer your questions and provide guidance to help you optimize the system.
5. And only then do we move on to the next system and do the same.

These steps, this protocol, is STRATEGIC -- so each system is layered on top of the last, fully integrated, steadily building a rock-solid, duplicable and mostly automated fitness business machine for you.

Does that make sense to you?

I hope so.  Because I can tell you this with absolute certainty…

We Can Take Anyone With The Right Attitude And Transform Your Fitness Business Into A Marketing Machine That Spits Out Clients, Sales & Profits Like A High-Speed Conveyor Belt

Now I want to tell you about everything you get – all the benefits to you – if you’re quick enough to grab one of the remaining spots in NPE Gold Plus.

But before we get into that, I want to say a word about our…

At the start of this letter, you saw this box:

Sean and I have placed a cap on NPE Gold Plus Membership in order to keep it manageable for us, and exclusive for our Members.  Frankly, most people simply don’t qualify for Membership.  Because most people (95%) don’t have IT.  So 225 is a good number.  You can see above how many current Gold Plus Members we already have.  And you can see how many positions are available.

Those positions WILL NOT LAST LONG.  Mark my words.  In fact, they could be gone any day now.

We don’t play marketing games.

This isn’t some ploy to create urgency.  Ask around.  We do what we say we’re going to do.  When we have AUTO-CLOSER™ or DUPLICATOR™ classes available, they are open to just 20 people each.  When they hit 20, we shut them down.  When we first launched Gold Plus in December 2006, we offered 100 spots.  They sold out in less than 4 days. Then we shut it down.  Since then we’ve re-opened Gold Plus two more times as demand grew and our ability to meet that demand grew. We are now opening it once again until we reach 225.  So, when we say there’s a limit – there’s a limit.

If you want to join, the time to do it is now, before the big SOLD OUT sign goes back up.

Now that we’ve got that bit of housekeeping out of the way, let’s talk about everything you get if you are able to secure a spot in Gold Plus.

GOLD PLUS MEMBER BENEFIT #1:
Two (2) Monthly Business & Marketing Interactive Webinars ($499 Monthly Value)

Twice a month you will get on the phone and log onto the internet with us for 90 minutes of in-depth fitness business coaching and consulting.  On the first webinar we will teach you a specific marketing, sales or management system, showing you exactly how to apply it to your business, what to do, the action steps to take.  You’ll receive a detailed outline of those steps, showing you precisely how to implement.  And then you’ll get to it.

On the second monthly webinar (2 weeks later), we’ll analyze your progress, figure out if there are sticking points and show you how to overcome them.  We’ll review any applicable tools for that particular system or strategy, coach you on how to use them, and provide accountability and tracking surveys to gauge and assess how well everything is working.  Also, during this second webinar, we’ll brainstorm and mastermind as a group, sharing ideas, refining processes, constantly sharpening the saw.

Each webinar will be TIGHTLY focused, digging deep into one specific system. There will be no generic crap that you can get from any $25 marketing book.  We’ll be showing you and teaching you the killer applications, the highest level systems, the most potent strategies we’ve developed.

Here are some of the systems we’ll break down, analyze and teach you during the coaching calls:

• Lead Generation Systems: How to set up automatic systems that bring you a steady flow of high quality leads every month like clockwork.  This is the foundation of every successful marketing plan.  Without leads, lots of them, you’re buffeted by the winds of circumstance, at the mercy of your clients (you can’t afford to lose one), and are constantly stressed and concerned about where new business will come from.  When you have an endless stream of leads – all that goes away.

• Follow-up communication and conversion systems: Following up with marketing sequences until prospects buy or die is THE secret that bumps lead conversion 500-1000%, thereby bumping your profits by the same – and nobody except our people does it right… or even does it at all. This isn’t an option - it’s a MUST-HAVE if you want rapid and massive growth. With the right follow-up communication systems, 90% of the ‘selling’ is done well before you ever sit down with the prospect.  They come to you predisposed, pre-qualified and ready to buy.  Almost all of this can and should be automated.  We’ll show you how to do that with the most reliable and productive systems.  These first two topics are VITAL to the success of any fitness business, and 99% of them, probably including yours, don’t have them in place.  Chasing and praying for more clients ends with this one-two punch!

• Service and product sales systems: Quite simply, we have perfected the highest-closing sales systems available in this industry.  Our NPE Platinum Members use these to close, on average, at 90%...for BIG packages over $2,000 each.  You’ll learn service sales systems, product sales systems (for nutritional products) and a hybrid, bundled sales system for both service and product in one beautifully profitable sale.

• Referral generation systems: We go well beyond what you may have learned from any other source.  You will discover how to automate referral programming using seven proprietary NPE tactics all wrapped up in this complete strategy.  You’ll discover how to implement a systematic referral rewards campaign incorporating multi-media, multiple-contact marketing that consistently programs your clients to steadily refer time and time again.

• Direct mail marketing systems: There most definitely are major secrets to effective direct mail marketing.  And we’ve jealously guarded the best ones – previously only available to our NPE Platinum Members.  We debated whether or not to even include this particular module in the Gold Plus Coaching because it’s so powerful. Now you too can have a high-powered direct mail client-generating machine.

• Nutritional product marketing systems: Many of our NPE Platinum Members are doing over $2,000 NET per month in nutritional product sales…on auto-ship.  Some over $5,000 per month. They sold the products ONE TIME and their clients re-purchase each and every month automatically, without any additional work, no retail hassles, no inventory to stock. Just pure-as-the-driven-snow profits.  We’ll teach you the systems for doing the same, regardless of what nutritional products you want to sell. (Disclaimer: If you sell a crappy product, you can NOT expect this system to work for you).

• Strategic alliance marketing systems: How to set up reciprocal, win-win relationships with non-competitive business owners serving your ideal prospects and drive new business to each other, piggyback off each other, host joint seminars, do endorsed offers, build strong marketing lists, cross-promote and conquer your local market together.  Few things can be as productive for you as strong reciprocal relationships. They lead to opportunities of significant magnitude.  With our coaching, you can finally leverage the efforts of other businesspeople in your community, effectively, efficiently and productively.

• Advertising systems: Yes, advertising can work for you, and we’ll show you how to consistently pull 7:1 or better (that’s seven dollars returned to you for every dollar invested – ON THE FRONT END).  Advertising alone won’t make you rich, but it can be a valuable medium to use in addition to everything else we teach you.  Because one of the significant benefits of personal training is that clients tend to renew with you after the first package (or they will, after we show you LCV systems), so you can afford to invest a little in advertising…as long as it pulls.  We’ll show you how to make your advertising pull!  The BIG lesson here is that you need multiple marketing poles in the water – you can’t rely on just one marketing system if you want to grow your business.

• Lifetime Client Value (LCV) systems:  Nothing will change the profit dynamics of your business and give you greater stability, control and equity than discovering how to optimize the lifetime value of your clients (i.e. increasing 2-3X's what clients spend with you, how long they stay with you, the quality of results they get with you).

• Internet marketing systems: I’m willing to bet your web site does very little to produce new business for you.  That’s a shame, and it MUST change.  Prospective clients are using the internet more and more each year to find solutions.  You must have a site that CONVERTS visitors to hot leads or buying customers/clients, and you must have TRAFFIC to your site that you can convert.  Our NPE Platinum Members are getting top five Google® rankings within months, sometimes weeks, using the simple strategies we teach them.  Now you can learn to do the same.

• Information product creation and marketing systems: Want real leverage? Want power-positioning?  Want fresh, eager leads?  Information products give them to you.  They are exceptional tools in that regard. We’ll show you how to gain celebrity status and tons of hot leads with info-products – and if you’re lucky – you just might hit a financial homerun with one of them, too (just don’t delude yourself, or allow others to delude you with their nonsensical hype that this is the norm – it’s not – it’s the exception).

• Small group training and coaching systems: There’s an unmistakable trend in the fitness industry towards small group training and coaching.  We’ll show you how to capitalize on this trend and triple your hourly earnings.  Keep in mind that we won’t teach you a thing about the physical training components – anyone can teach you that – we’ll focus on precisely how to market these services for maximum profit.  You’ll discover how to at least double your income this year (and make your business a lot more fun and STABLE) with small group coaching.  Leverage, diversification, business stabilization and massively increased profits are just some of the big benefits to you.

• Publicity and media marketing systems: It can be a significant challenge to get media coverage unless you have systems in place for automating it all.  Media is a numbers game and you have to be in their face with compelling, interesting, timely stories on a regular basis in order to land that big story.  It can and will happen when you understand what the media is looking for and how to give them what they want.  You will learn how to establish relationships with the media and garner publicity every single month using advanced secrets from the best sources.  Want your own health and fitness column in the newspaper? How about weekly or monthly recurring radio or TV spots you don’t have to pay for?  Here’s how to get them.

• Advanced Public Speaking Systems: How to find (we have a special ‘source’), secure and deliver simple public speaking presentations that quickly build your name recognition, infuse your business with red-hot leads, add a minimum of 2-4 new clients per month and make you the go-to fitness professional in your town.

• Database Management Systems: How to run a real business with a high-powered database management system that tracks, sifts, sorts and delivers exponentially effective marketing results.  No business will ever achieve its profit objectives without a solid database. Not one.

• Copywriting Secrets of the Fitness and Weight Loss Market: Phil Kaplan (and others) have recognized me as the premier copywriter in the fitness industry. That’s nice, but all that really matters is results. And my copy gets results (multiple millions from ‘Icing’ alone – and there are many more pieces I’ve created that pull in new clients like a freight train). I will teach you the secrets and hand you the templates for creating winning marketing pieces over and over again. Good copy is THE difference-maker.

• Mastering Your Mind: At the end of the day, if your head is not squared away, you cannot climb the mountain of success.  You will repeatedly bump up against the same issues, the same limiting beliefs, the same ceiling until your head is bloody and bowed.  We will feed you the information you need to break through the barriers, and coach you to higher highs.

• Profitable Corporate Fitness Systems: We have Members who have pierced the corporate walls, landing significantly profitable gigs (from $5,000 per month to $50,000 per year) requiring a minimal amount of time and management. This may be the easiest money you ever earn.

• Tracking and Understanding Your Numbers: Half of marketing is numbers. Real business owners understand that mastering the business metrics means mastering ever-growing profits.  You’ll discover the crucial data that must be monitored and how to translate that data into more clients, higher transaction frequency and dramatically increased Lifetime Client Value.

• THE Time Management System: I am personally going through this program under Dick Chilton’s supervision.  In the past 30 days I have added four more hours of free time to my calendar, systemized my workflow, prioritized projects for my most productive hours, delegated almost ten hours of busy work to others and recaptured my passion by regaining control over my schedule and my life. I’ve also spent twice as much time with my wife (got away for a 4-day mini-vacation that was pure bliss) and ultimately churned out better work, in less time.  In 30 days!  Now you’ll learn this system, too.

Those are just some of the topics we’ll be covering in our Gold Plus Webinars.  There’s more – and we’ll also be surveying our Members to find out if there is a consensus on any other systems you’d like to learn.  If the demand is there, we’ll teach it…as long as it’s about business and marketing…because that’s what really matters, and that’s where our expertise lies.

GOLD PLUS MEMBER BENEFIT #2:
Monthly 12-Page Fitness Marketing Tools Analysis Letter ($37 Monthly Value)

Each month you’ll receive, right in your home or studio mailbox, a JAM-PACKED issue of our Fitness Marketing Tools Analysis Letter with exhibits, examples and case studies.  Here’s just some of what will be covered in every issue:

• Fitness Marketing Tools Critique – Each month we’ll tear apart actual sales copy that’s being used right now, showing why it’s working or why it bombed.  We’ll use real-world examples that you can ‘steal’ and use in your business.  Also, you are entitled to submit your own marketing piece for our review and critique.  If it’s good, we’ll tell you how to make it better – and if it sucks, we’ll tell you to kill it altogether, or possibly even completely re-do it for you in our Rehabilitation Clinic.

• Marketing Tools Made Simple - We'll show you HOW to write sales letters, advertorial display ads, newspaper FSI’s (free standing inserts – a super-effective marketing tool), email copy and even multi-step, sequential auto-responder messages (so you can be converting clients while you’re laying on the beach).  You’ll see how to use powerful emotional triggers in print, and we’ll illustrate it all with real live examples.  You’ll discover WHY some copy works and others doesn’t – and how to fix it.  You’ll learn how to uncover the all-powerful marketing ‘hook’ – how to create irresistible offers – and how to make your copy a slippery slope that leads to ‘YES!’ (This is by far the highest ROI activity you will ever learn – and there is nobody in this industry, and few people outside of it, better qualified to teach you this than me).

• Marketing System Tools Analysis Laboratory - We'll analyze complete marketing system tools that have been or are in use right now, show you the results they've generated in the real world, and talk about how to tweak or improve upon them, showing you how to use them in your business.  Essentially, you can 'steal' and use these in your business - with our compliments.

GOLD PLUS MEMBER BENEFIT #3:
More Strategically Delivered Content That Reinforces And Installs The Systems In Your Mind ($199 Monthly Value)

• Video trainings: some systems require that you SEE how things are done as well as hear. We'll use video on occasion to dig deeper into specific systems that require more detailed instruction (we'll also do this on the webinars).

• Digitally delivered resources: There will be a need to provide you with process descriptions, checklists and action-guides. For the most part, these will be delivered to you digitally via PDF.  You will also need to know how to get THE premier marketing resources (like web sites that work to give you top five Google® organic (natural - not paid) search engine rankings within 4-8 weeks, internet lead-generation automation resources, mail-shops for printing and mailing postcards and letters, voicemail rental that's cheap and high-powered, mini-web site creation that's 5th grade simple and costs less than lunch, database management resources, how to locate and hire high quality virtual or real administrative support personnel, the best email systems, and much more).  We save you thousands of dollars and days, weeks or months of time searching for all this stuff - we have the ultimate ROLODEX of resources and they're all yours for the taking.

• Email: There will be frequent email communication - going both ways. We'll send you instructions, methodologies, tips and guidance via email.  There will also be surveys and questionnaires you MUST complete (these are accountability and tracking tools).

• Monthly audio Success CD: For spaced-repetition-learning and so you can go back and re-train whenever necessary, or use to train your employees.  Most months we’ll be interviewing one of our Members who has achieved major success in the fitness business so you can hear right from him or her exactly how they’re doing it.

GOLD PLUS MEMBER BENEFIT #4:
Full-blown, interactive, user-enhanced (web 2.0) MEMBERSHIP SITE ($149 Monthly Value)
This baby is chock full of content from us and from your fellow Gold Plus Members.  Not only will we stock this site with checklists, tools and detailed system processes and procedures for you to access 24/7, but your fellow Members will be uploading their best and hottest sales letters, advertisements, resources, tips and tactics from in-the-trenches.

GOLD PLUS MEMBER BENEFIT #5:
Member-Only MASTERMIND FORUM ($99 Monthly Value)
This enables you to communicate with your fellow Gold Plus Members. Keep in mind, we have almost every TOP-DOG fitness professional in the country (and even worldwide) in NPE.  This won’t be like those ‘other’ forums where people bitch and moan, ask stupid, thoughtless questions and try to promote their silly e-books.  You will be interacting with the cream of the crop.  And here’s something else you need to understand, if you don’t already.  Sean and I attract people LIKE US.  Birds of a feather, you know.  Our Members are NOT stingy, frightened, fearful folks with scarcity mentalities.  They are givers. They understand WIN-WIN. They realize this is not a zero-sum game, and they share, openly and eagerly.

GOLD PLUS MEMBER BENEFIT #6:
Double-DVD Set each month ($95 Monthly Value)
You will receive a DVD of each of the two webinars we do every month, professionally packaged and shipped to you just days after they occur live.  So if you miss a live webinar and can’t watch the video replay on the internet, you’ll now have them mailed right to your home or business. This way you can review and constantly sharpen the saw!

GOLD PLUS MEMBER BENEFIT #7:
Quarterly Call-In Days ($150 Value)
Each quarter we’ll set aside one day for Gold Plus Members to call-in and speak with Sean and me directly and personally.  All you do is prepare for the call by listing out specific questions/issues you want to discuss…and we give you the answers and guidance you need, personalized to your particular situation. There is NO other way to get Sean and me on the phone with you personally short of a $500 per hour paid consultation.

GOLD PLUS MEMBER BENEFIT #8:
Discounts to all NPE events and products/services ($1,000 Value)
We will be putting on a hard-core, two-day TEACHING seminar (not a product pitch-fest). We haven’t decided on the price of the event yet, but it won’t be cheap.  All Gold Plus Members will receive a generous discount (and some other special goodies).  Also, you will receive significant discounts to all sales of our information products and coaching programs like AUTO-CLOSER™, DUPLICATOR™, the soon to be released DEEP CORE MARKETING™, ACT! coaching, and our as-yet unnamed Weight Management Marketing System (and a few others that are surprises).

GOLD PLUS MEMBER BENEFIT #9:
More Tools & Case Studies ($299 Monthly Value)
You need to understand the fitness marketing systems.  That’s a given. But then you have to implement them. And the only thing that can hold you back from implementation, from taking action, is not having the tools for doing so.  In our Platinum Program, we provide ALL the tools, but in Gold Plus we will begin providing more and more tools as well.  In fact, you’ll be shocked at just how much we deliver to you for so little. And they won’t be tools just from us, we’ll also be featuring real case studies from Gold Plus Members who share their systems and tools with you.

Listen, if you've been in this industry for a while then you already know you won't find HARD-CORE fitness business systems like these, created, tested and refined in the real world, by real experts ANYWHERE ELSE.

You can't get this from industry trade rags, conventions, seminars or any books, tapes or information products from anyone else - because they don't know what we know, they don't have what we have...

You see, everyone in NPE Gold Plus contributes and collaborates.  Everyone tests and implements.  Everyone reports their findings to each other.  And everyone shares their best stuff within the group.  And you will not find a sharper, more aggressive and more serious group of major fitness business ‘ballers’ anywhere on the planet.

"SOLID, powerful, INSIDER stuff. Systems that we've painstakingly put together...over the past two years...And we had to do it the hard way.  But YOU don't!"

Because now it can all be installed into your mind - and into your business, for a ridiculously low monthly investment… a meager fraction of what it’s worth.

So.....How Much?

We're at the bottom line.  So let's talk cost - or more to the point - investment.  Because that's what you're doing - you're investing in yourself to get the absolute best, highest performing, competition-crushing fitness marketing systems...on the planet...installed into your mind and your business in a STRATEGIC way, with each system layered on top of the next...

...guaranteeing you master them, execute them, and profit from them!

What's that worth to you?  Really?

What's ONE new client worth to you?  $1,000, $2,000, more...?

What's an endless flow of prospective leads worth to you?  NPE Member Hut Allred gets over 200 leads EVERY MONTH from the systems we've created for him.

Think your business would get a serious shot in the arm if you had 200+ leads flowing to you every month - and the high-powered sales conversion system we'll teach you that closes 90% again and again?

And that’s just one of dozens of systems, strategies and tools we share with you (not to mention everything you’ll learn and get from your fellow Gold Plus Members like Shane Doll – remember him from the video at the beginning of this letter?)

A Summary Of The Gold Plus Benefits You Get

That’s right, you can get NPE Gold Plus for just $147 a month.  That's it.  One-hundred and forty- seven measly bucks a month.  About what you pay for your cable or cell phone.