Module 1: Product And Service Selling Systems

Just having prospects to meet with is only a very small part of business success. You must be able to CONVERT your prospects to paying clients, and to do that you must develop a strong sales "system".

We say "system" because to ensure consistent results you must use a winning model, over and over again. We’ll show you how to do that, and discuss the "7 Steps To Selling BOTH Your Products And Services – Every Time!"

Module 2: Lead Generation Marketing Systems

How to set up automatic systems that bring you a steady flow of high quality leads every month like clockwork.  This is the foundation of every successful marketing plan. Without leads, lots of them, you're buffeted by the winds of circumstance, at the mercy of your clients (you can't afford to lose one), and are constantly stressed and concerned about where new business will come from.  When you have an endless stream of leads - all that goes away

Module 3: Follow Up Marketing Conversion Systems

Following up with marketing sequences until prospects buy or die is THE secret that bumps lead conversion 500-1000%, thereby bumping your profits by the same - and nobody except our people do it right...or even do it at all. This isn't an option - it's a MUST-HAVE if you want rapid and massive growth.  With the right follow-up communication systems 90% of the 'selling' is done well before you ever sit down with the prospect.  They come to you predisposed, pre-qualified, and ready to buy. Almost all of this can and should be automated.  We'll show you how to do that with the most reliable and productive systems.  These first two topics are VITAL to the success of any fitness business, and 99% of them, probably including yours, don't have them in place.  Chasing and praying for more clients ends with this one-two punch!  (Covers database marketing with ACT, internal e-mails, print newsletters, voice broadcast, and more.)

Module 4: Nutrition Product Marketing Systems

Many of our NPE Platinum Members are doing over $2,000 NET per month in nutritional product sales...on auto-ship.  Some over $5,000 per month.  They sold the products ONE TIME and their clients re-purchase each and every month automatically, without any additional work, no retail hassles, no inventory to stock.  Just pure-as-the-driven-snow profits. We'll teach you the systems for doing the same, regardless of what nutritional products you want to sell.  (Disclaimer: If you sell a crappy product, you can NOT expect this system to work for you.)

Module 5: Referral Generation Systems

We go well beyond what you may have learned from any other source.  You will discover how to automate referral programming using seven proprietary NPE tactics all wrapped up in this complete strategy.

Module 6: How To Hire, Train, And Manage Staff

It's consistently one of the biggest 'thorns in the side' of top studio owners (and growing independents that are ready to duplicate themselves) across the board.  The long term success of running a large service business depends on your success with hiring, training, and managing staff. And it's an ongoing job that is neither exciting, or glamorous...but it must be done.  Even the "best of the best" consistently struggle with this issue, but we'll share with you the best systems and models that you can follow to duplicate the success of others and continue to expand your current operations while reducing the headaches, nightmares, and stress that come from doing this the wrong way!

Module 7: Internet Marketing Systems

We are willing to bet your website does very little to produce new business for you.  That's a shame, and it MUST change.  Prospective clients are using the Internet more and more each year to find solutions. You must have a site that CONVERTS visitors to hot leads or buying customers/clients, and you must have TRAFFIC to your site that you can convert. Our NPE Platinum Members are getting top five Google rankings within months, sometimes weeks, using the simple strategies we teach them.  Now you can learn to do the same.

Module 8: Information Product Creation

Want real leverage?  Want power-positioning?  Want fresh, eager leads? Information products give them to you.  They are exceptional tools in that regard.  We'll show you how to gain celebrity status and tons of hot leads with info-products - and if you're lucky - you just might hit a financial homerun with one of them, too (just don't delude yourself, or allow others to delude you with their nonsensical hype that this is the norm - it's not - it's the exception). However, several of our Platinum Members are now successfully using information products to produce 100's of leads per month for back end service packages and nutritional products.  We'll show you how to do the same.

Module 9: Direct Mail Marketing Systems

There are most definitely are major secrets to effective direct mail marketing.  And we've jealously guarded the best ones - previously only available to our NPE Platinum Members.  We debated whether or not to even include this particular module in the Gold Plus Coaching because it's so powerful. Now you too can have a high-powered direct mail client-generating machine.

Module 10: Strategic Alliance Marketing Systems

How to set up reciprocal, win-win relationships with non-competitive business owners serving your ideal prospects and drive new business to each other, piggyback off each other, host joint seminars, do endorsed offers, build strong marketing lists, cross-promote, and conquer your local market together. Few things can be as productive for you as strong reciprocal relationships. They lead to opportunities of significant magnitude. With our coaching, you can finally leverage the efforts of other businesspeople in your community, effectively, efficiently, and productively.

Module 11: Publicity And Media Marketing Systems

It can be a significant challenge to get media coverage unless you have systems in place for automating it all. Media is a numbers game and you have to be in their face with compelling, interesting, timely stories on a regular basis in order to land that big story. It can and will happen when you understand what the media is looking for and how to give them what they want.

Module 12: Advertising Systems

Yes, advertising can work for you, and we'll show you how to consistently pull 2:1, 5:1, even 7:1 or better (that's seven dollars returned to you for every dollar invested - ON THE FRONT END).  Advertising alone won't make you rich, but it can be a valuable medium to use in addition to everything else we teach you.  Because one of the significant benefits of personal training is that clients tend to renew with you after the first package (or they will, after we show you LCV systems), so you can afford to invest a little in advertising...as long as it pulls.  We'll show you how to make your advertising pull!  The BIG lesson here is that you need multiple marketing poles in the water - you can't rely on just one marketing system if you want to grow your business.  (Includes overview of various print medium including print ads, FSI's, and more.)