Discover The Exact Strategies, Systems And Tools I Personally Use To Sell Hundreds Of Thousands Of Dollars Of Information Products Each And Every Year - This Is The Ultimate "Shortcut" To Information Product Success

"How To Turn What You Already Know About Fitness Training, Weight Loss And Nutrition Into A Profitable Information Products Business That Builds Your Credibility, Generates New Training Clients And Provides You With An On-Going, Ever-Growing Additional Stream Of Income"

DATE: Friday, 1:32 P.M.

FROM: Eric Ruth

TO: My Newsletter Subscribers

RE: A Unique Opportunity To Get The PREMIER Information Products Creation And Selling System

Not a day goes by that I don't talk to a fitness professional who has an "idea" for a book, audio course or full-fledged, big-ticket info-course on fitness and/or weight loss.  But an "idea" and a nickel will get you a stick of gum.

If you want real benefits from creating and selling an information product, you've got to actually create and sell it, right? I'm going to show you the fastest and most profitable way to do just that.

As a fitness professional, creating and selling information products gives you benefits like these:

• Massive credibility from having a book, audiotape program or video
• Perfect complementary business for you to be in (all the top fit-pros have books, tapes and videos they sell)
• Profitable "front-end" marketing
• Acts as long-form "sales message" for your training services or other products/services you may sell (Bill Phillips "Body For Life" is a perfect example)
• Creates superior positioning for your business
• Gives you access to one of the largest, most rabidly consumptive markets on the planet (fitness and weight loss PRODUCTS generate multiple BILLIONS of dollars in sales each year)
• Leads to "back-end" sales of your services or other products
• If you offer a service like Fitness By Phone® or any other service not limited geographically, info-product sales can build a nationwide training business for you faster than any other method I know of
• Gives you an instant "hook" for press releases
• Allows you to maximize LEVERAGE of your time and ability to earn beyond just a per-session fee
• Provides multiple streams of income
• And so much more...

If you have big dreams and big goals for your fitness business, there is no better way to get on the fast track towards their achievement than creating and selling information products. It will change your life forever. I know, it did for me!

Nobody, and I mean nobody, does a better job of teaching you the inside secrets for rapidly creating every kind of info-product you can imagine and then successfully and cost-effectively selling those products for maximum profits than the man I'm about to tell you about.

His credentials, pedigree and real-world success creating and selling 30 different info-products are unimpeachable.

"Info Millions"

If you'd like to achieve complete financial and personal freedom, here's a limited opportunity to produce far greater profits than you ever dreamed possible.

In the past fourteen years, Bob Serling has quietly amassed a small fortune creating and selling information products. And Bob has proven that every person has at least one super-profitable, million-dollar information product inside of them.

So I've developed a way for you to become personally acquainted with Bob's powerful secrets - a way for him to "take you under his wing," so to speak, and personally guide you in building your own enormously profitable information products business.

Through Bob's powerful new course, you'll have privileged access to the proprietary secrets he has used to make his fortune. With this comprehensive tutoring, you'll become one of his information marketing partners. 

But not a partner in Bob's business - something much better. A partner in learning his closely guarded, proven product creation and selling techniques that can generate huge profits in your own information products business in the shortest time possible.

This is an unprecedented opportunity to attain complete financial and personal freedom.
If you're a forward thinking individual who wants to call all your own shots regarding your income and financial future... if you want to make a small (or large) fortune quietly and methodically... if you want to leave an ongoing, high-profit business to your heirs, then you should give this letter your undivided attention...

Dear Fitness Professional,

I have great news for you. Even if you've never written a word in your life, you too can cash in on the booming demand for information products. You can be your own boss, set your own hours, work anywhere you want, and make exceptional profits with your own information products business.

Now, if you've never thought of yourself as a writer, this might sound next to impossible. But let me assure you, it really is possible. And it's much easier than you think.

When marketing consultant and professional copywriter Bob Serling first started out, he had never written a word either. In fact, Bob was a software engineer (more commonly known as a computer geek).

Bob put together a little booklet to train a team of computer programmers in a new software system. He didn't have any time to write a great piece of literature. The team needed something they could use pronto.

He didn't know it at the time, but organizing that little pamphlet in a simple, systematic way created a step-by-step "recipe" Bob would later use to amass staggering profits!

Over the years, Bob has added to and refined that "recipe" into a powerful, foolproof system anyone can use to quickly and easily create and sell low-cost, high-profit reports, books, audiotapes, videotapes, newsletters, seminars, and electronic media like computer disks and CD-ROM.

Information Products Success Secrets

As I mentioned earlier, it really isn't difficult to quickly develop a highly profitable information products business. There are two simple steps:

1. Stick to what you already know: Remember, Bob's first information products were based on what he already knew -- computer programming. The greatest successes come from capitalizing on what you already know about; your work, hobbies, or personal interests: in your case that would be fitness training, weight loss and nutrition (among other things, I'm sure). Later on, I'll show you a foolproof way to uncover dozens of topics you already know about and can turn into highly profitable information products.



2. You must have a proven system for both creating and selling your information products: Both aspects are vital to your success. First, you must have a simple system for creating your product with very little effort. And once you create your product, it's crucial that you have proven techniques for selling as many copies as possible with the least effort and expense.

The fact is, there's still one remaining way to control your own life, make a fortune, and avoid killing yourself in the process. That's by owning your own business.

But not just any business. The kind of business you're in now is essentially trading your time for dollars - It's a linear equation that puts you at the mercy of your clients.

The kind of wealth-building business I'm talking about is one where you control the product. You have an exclusive hold on a product that no one else can tamper with. And exclusivity translates into major profits.

Also, having low-cost front-end information products to sell will give you quick and deep market penetration, massive credibility (having a book is the premier credibility-builder) and will lead to fantastic demand for your training services (if you even want to keep training).

And developing high-cost back-end info-products (that may incorporate your hands-on training services) can generate staggering profits.

The Ideal Business Product

Now let's take a look at what you need in the ideal product to cash in on any market. There are three essential ingredients:

1. Control: You must either own all rights to your product outright, or you must have a contract that guarantees you exclusive rights.



2. High Markup: Ideally, you want to sell your product for a minimum of 10 times what it costs to produce.



3. Ease of Distribution: If you can't pack and ship a product easily and inexpensively, you don't really have a business.

All right, so what is the ideal product - a product you control exclusively, can mark up any way you want, and is a cinch to pack and ship?

The answer is simple: Information products.

The Unlimited Fortune in Information Products

Information products (reports, books, audiotapes, videotapes, newsletters, seminars, and electronic publishing) are the simplest, most reliable, most in-demand products you could ever hope for.

The marketplace, both in this country and across the globe, is exploding with new technology, lifestyle changes, hobbies, ways of conducting business, cultural events, and on and on. All of which give people a voracious, bottomless appetite for more and more information.

Best of all, they want it now and in most cases, the price hardly matters.

Here's the bottom line. If you can create and deliver the right products to these information-starved masses, the sky's the limit.

Are You Ready To Start Building 
Your Own Personal Fortune?

Bob recently completed a comprehensive course that gives motivated entrepreneurs the immersion training of their lifetime. Will you be one of these forward-thinking individuals?
If you are, Info Millions will give you everything you need to succeed in this exciting industry. Here's what you have to look forward to:

1. Get on a fast track to becoming an information products millionaire. In this course, Bob will personally take you under his wing and train you in all his methods and strategies for building a high-volume, high-profit information products business.



2. The 30-minute "Million-Dollar Brainstorm" technique. Even if you don't think you have any ideas, using this powerful technique, you'll have a list jammed with high-profit topics in just 30 minutes.



3. How to avoid "Information Product Suicide." This one deadly mistake can cost you tens of thousands of dollars -- even put you out of business fast. With the simple solution, you'll never be its victim.



4. Learn the no-effort "remote control" way to create and write your own information products. Writing information products that sell like crazy can be the most difficult task you'll ever tackle. Or it can be easy and exciting. You'll learn everything you'll need to know to create polished, professional information products customers will pay top dollar for. Using Bob's proven "Remote Control Writing Formula," you can actually create a finished information product worth hundreds of thousands of dollars in as little as two weeks!



5. Minimize your losses and maximize your sales through "profit wave" marketing. Remember I told you about piggybacking one opportunity onto another and then another to build your profits as quickly as possible? That's just one example of "profit wave" marketing. It can also be used to cut your losses to the bare bone. Here's another dose of reality. Any business that advertises takes losses. You'll never be successful with every ad campaign you run. The trick is to contain your losses and maximize your profits. You'll get in-depth, step-by-step instructions on how to master this process.



6. Get a complete arsenal of every powerful marketing strategy, technique, and system Bob has developed to shoot your sales right off the charts. I don't possibly have room to go into everything here, but here are a few of the immensely successful tools you'll be getting:



1. Win big with Bob's maximum profit success model! I know from practical experience that the best way to succeed in any business is to have a mentor who has already been there. Someone who has made the mistakes, tested hundreds of techniques, and had huge success in the marketplace.
   
   That's why I'm so excited to tell you that you'll get a detailed tour of everything Bob has done from day one to build his information products empire. All the hits, misses, costly mistakes, and chart-busting winners. This will not only show you the fastest route to making big profits, but also how to avoid critical errors that could potentially blow you out of the water.
   
   These real life examples make every step as clear and simple as possible. For example, Bob's last 6 projects have all exceeded his most optimistic projections. The worst he has done was bring in 8 dollars for every dollar invested in marketing.
   
   You'll get privileged access to the comprehensive details of how each of these projects was planned, designed, created, produced, and successfully marketed. I only wish I'd had these successful models to pattern my own business after when I first started; it would have saved me thousands of wasted dollars, tons of disappointment, and years of wasted effort!



2. How to regularly make astounding profits with an ingenious yet simple way of structuring your offer. This could easily be the most exciting, proven-in-the-trenches technique you'll ever discover.
   
   You'll get all the fully documented details on how Bob regularly produces returns of 28 to 161 dollars for every dollar invested in marketing. And complete guidance and instruction for doing the same with your own marketing.



3. Secrets of low-cost, high-profit success. Insider's secrets on where to run dirt-cheap ads that pull in huge profits. How to produce products for $6 that sell for $50 and up. And many more tricks of the trade.



4. How to get obscenely wealthy by paying through the nose to rent the most expensive mailing lists on the planet. Sound like a contradiction? It isn't.
   
   Bob has paid close to $14,000 to rent a mere 3,000 names -- over 31 times the going rate. Why? Because he knows it's an absolute lock... he makes $13.77 for every dollar he invests. You'll get the complete details a few savvy insiders use regularly to reap tremendous profits.



5. Shoot your profits straight off the charts with lucrative joint venture deals. Earlier I told you how Bob piggybacked the first few sales of one of his products onto a lucrative joint venture deal that produced $74,259. You can do this, too -- in fact, it's so easy to do, you won't believe it.
   
   Info Millions gives you every detail you need to set up dozens of your own joint ventures. Including actual letters, contracts, and Bob's infallible strategy for cutting high-profit deals with the companies you can gain the most benefit from. THIS FEATURE ALONE IS CONSERVATIVELY WORTH THOUSANDS OF DOLLARS!



6. The wealth-building marketing secrets of Information Millionaires. These are the cornerstones of making a fortune selling information products. Includes all the details of the technique Bob used to make $61,400 in a single day!



7. Cash in with the ideal media and mailing lists. Some magazines, newspapers, electronic bulletin boards, and mailing lists are absolute gold for running your ads or sales letters. Others are complete disasters.
   
   You'll get foolproof techniques for finding the right media and mailing lists for producing maximum profit with your information products. This alone will save you a tremendous amount of time and money that would otherwise be wasted.



8. Discover the exponential profits in Precision Marketing Systems. The real money in selling information products comes from simple, turnkey marketing systems you can run over and over to get predictable results. This is one of the least understood aspects of information product marketing.
   

You'll gain a complete understanding of how and why these systems produce exceptional profits day in and day out. And you'll get all the details of Bob's own highly effective system.

Plus, you'll also learn how to set up your marketing on an Auto-Pilot System that keeps the money rolling in 24 hours a day -- whether you're in the office, away on vacation, or even home asleep!

7. The secret to keeping your inventory costs to zero. The simple "publishing on demand" system makes sure you produce only those products that are already paid for. Yet you still ship customers orders in 24 hours.



8. Foolproof formula for financing your projects. Probably the most difficult aspect of starting any new business is getting the proper financing. This three-stage process is unbeatable for raising all the money you need to start, grow, and accelerate your information products business. But I want you to know something. When I started Fitness Marketing Systems back in 1998, I did so with an initial investment of just $500 for advertising - AND I HAVE NEVER PUT ANOTHER CENT OF MY OWN MONEY INTO THIS BUSINESS. That $500 investment created $3,700 in sales. I then reinvested that $3,700 into more advertising and I've never looked back. My business is completely "self-funding" and yours can be too.



9. Find out how to get merchant card services -- fast and with no hassles. If you can't accept credit cards as payment for your products, your business is doomed from the start. The problem is, most banks don't want to touch new or smaller businesses. You'll learn how to overcome this problem and start accepting credit card payments from the first day you're in business.



10. Your Info Millions Quick-Start Success Guide. This complete game plan gives you everything you need from start to finish to hit the ground running and start racking up substantial profits right away.



11. BONUS: Bob's greatest moneymaking secret revealed. All Bob's techniques for creating hot-selling "instant" information products, including how to create finished information products in one hour that sell for $24!

I don't know about you, but one of my own personal goals is to have an extremely lucrative business but still have loads of time to spend with my family and friends doing the things we love.

What I've just given you is merely an overview. I can't even begin to cover all the strategies and techniques you'll get in this jam-packed course that contains Bob's most profitable strategies that he's tested and proven, time and time again, over the last 14 years, including...

• Powerful techniques for generating tons of hot, qualified leads, not "lookers" who waste your time and money
• Dozens of actual ads and sales letters you can duplicate, modify, use any way you want to sell your own products
• Secrets of powerful closing techniques, including insider's tips for powerful offers, guarantees, order cards, bonuses, and everything else it takes to build a winning sales package
• Tips, techniques, and strategies for pumping maximum selling power into your copy
• Lucrative back-end selling systems
• And much, much more!

No stone is left unturned. By the time you're done, you'll have a "street-smart MBA" in creating and selling information products.

Are You Wondering If
These Techniques Will Really Work?

Well, look no further than me, Eric Ruth. I've built a substantial six-figure (rapidly approaching seven figure) information product business using the exact strategies, systems and tools Bob reveals in this program.

And you can, too.

All you need is the right guide.

And I don't know of anyone better than Bob.

That's why I invested a substantial amount of money to secure the rights to resell his INFO MILLIONS product.

I don't offer just any product to the people who put their trust in me. I only offer the best quality products.

Now That You Know What You Can Achieve -
Here's How To Get On The Fast-Track
To Building Your Information Products Empire

By now, you've got a pretty good idea of what the course is all about. You've seen the tremendous benefits a few privileged insiders get that outsiders will never have.

So let's take a look at how you too can get on the fast track to making immense profits in the information products business. Here are the components that make up this course and the powerful advantages they give you:

Insider Advantage #1:

"Info Millions - How To Turn What You Already Know About Your Work, Hobby, Or Personal Interests Into A Million Dollar Information Products Empire"

This 228-page manual personally guides you through every step of turning what you already know into valuable information products, getting them reproduced, and most importantly - building your personal fortune with these proven marketing and sales techniques.

This massive collection of Bob Serling's most closely guarded secrets gives you everything we've talked about. Plus it's set up in a simple, step-by-step "recipe" that makes it extremely easy for you to start racking up major sales and profits in short order. You'll have...

• A powerful, simple game plan and "recipe" for creating complete information products in less than two weeks -- and I mean high profit, in-demand products that sell like crazy.



• The inside secrets of successfully selling every information product you create. Learn how to create and sell only those products your market is begging for. Get dozens of proven strategies, techniques, and actual ads and sales letters you can use to gain complete financial and personal freedom.



• A simple, foolproof plan to get all the financing you'll ever need to launch and expand your information products empire. Eliminating the worry of where to get money when you really need it is a powerful advantage to have, wouldn't you agree? (But remember, I started my info-products business with $500 and have NEVER invested another penny of my own money into it - it's completely self-funding.)



• Instant access to being able to accept credit cards in payment for your products (this is called "merchant account status"). These days, nearly 80% of all purchases are made by credit card. So it's crucial that you provide this service to your customers. But most banks shun new businesses or businesses that sell primarily by mail. That won't be your problem! These techniques are guaranteed to get you merchant account status with just one phone call.



• A wealth of techniques to cut the costs of reproducing your information products to the bare minimum. Reproduction and inventory costs can eat into your profits big time. But you'll have everything you need to hold these costs to rock bottom.



• Plus much, much more than I have room to include here!

Insider Advantage #2:

"IPAA - The Information Products Advertising Arsenal"

This is a complete 190-page collection of Bob's most profitable ads and sales letters; each of these gems has produced phenomenal results.

For example, you'll see a little 3 X 5 ad that pulled over 1,400 responses. Other companies running similar sized ads in the same issue reported counts of only 10 to 40 responses.

You'll also get a sales letter Bob recently sent to just 2,000 prospects. It produced income of $44,064 -- in just under 14 days. Plus, you'll see first-hand many other pieces that Bob has personally used over and over to quietly amass a small fortune.

With dozens of his most highly profitable ads and sales letters that you can use as templates for your own promotions and ads, you'll have your own personal road map to information product riches.

When you use this course, you'll have everything you need to hit the ground running and make as much money as possible in record time.

What's the cost for all of this? You get everything I've just shown you for only $97, and if you place your order right now...

You Also Get

Free Bonus #1: Special Report - "The Million-Dollar Idea Maker" Coming up with million dollar information product ideas based on what you already know is so simple you'll be amazed. This special report lays out a simple, yet ingenious formula you can use to come up with literally dozens of tremendously profitable ideas in one hour. You can plug this formula in any time you want and generate more high-profit ideas than you ever thought possible.

Free Bonus #2: "The Information Products Resource Rolodex" With this personal copy of Bob Serling's own personal rolodex, you'll have all the names and addresses of his best vendors. Plus, he'll also give you pointers on how to find vendors for those aspects of your business you may want to control locally. This item alone will save you tons of money and grief.

Free Bonus #3: "Quick Start Success Guide" The key to success with anything lies in the actual "doing." To make sure you can take action quickly and reap success quickly, Bob has put together this Quick Start Success Guide that answers just about every question you could possibly think of from how to duplicate small quantities of reports, books, audio and video tapes inexpensively... to how to market on a shoestring budget... to how to use database software to double your profits and cut your workload in half... to where to get the best mailing lists... to how to pump maximum selling power into all your ads and sales letters... plus much, much more than I can possibly list here.

As you can see, I'm doing everything I possibly can to make sure you're successful right out the starting gate!

What This Unique Course
Is Really Worth To You

At just $97, this course is almost ridiculously inexpensive. But let's take a look at the true value of what you get.

If this was just another fly-by-night, get-rich-quick scheme, it wouldn't be worth the paper it's printed on. But with everything I've just described, you can see how serious and committed to your success I am.

The truckload of materials you get: 228 page main manual, 190 page arsenal and three bonus reports are of the highest quality. Quite simply, they are your most direct route to guaranteed success in this booming industry. Remember, just one simple deal Bob cut when he first started out exploded into sales of $74,259!

The fact is, the materials you get are invaluable. Bob has personally invested hundreds of thousands of dollars to develop, test, fail, modify, succeed, and perfect these techniques and systems. And all that benefit can be yours without any of the aggravation and heartache.

But the real value comes from knowing you'll finally have the ability to accomplish your most coveted goal. To have the freedom of working for yourself, being your own person, living anywhere you choose, and creating a highly profitable business you can pass on to your heirs.

That, my friend, is truly invaluable.

Here's My 12 Full Months,
Risk-Free Guarantee!

Now, in case you have any lingering doubt whatsoever, I want to make it foolproof for you. You see, I completely guarantee your success.

Use this unique and innovative course for 12 full months. At any time during that 12 months, if you sincerely feel this course falls short in any way on delivering everything I promised, just return the materials and I'll be happy to give you a complete refund. All I ask is that you make an honest effort to test a few of the proven techniques I'll be teaching you.

What could be more fair? You can "test drive" this entire course for one full year. You're thoroughly protected because that gives you plenty of time to prove to yourself whether or not Info Millions will work for you.

The truth is, you'll never have to worry about a refund. Because once you use these powerful strategies and start cashing in with your own information products business, I'm betting someone would have to wrestle you to the ground to get you to let go of this course!

NOTE: I've been in the information products business for many years now. I know every legitimate expert out there who offers a course on this subject - in fact, I own most of them. Some are good and some are very good. But none can hold a candle to Bob's Info Millions course. He covers everything IN-DEPTH. And most of all, he's actually "been there, done that." You may find some courses cheaper than this one, but you won't find one that can help you reach your goals RIGHT NOW with the same authoritative, honest, practical, real-world lessons you will get here. Heck, Bob's Info Products Advertising Arsenal and Joint Venture letters/contracts are worth ten times the price of this course, and you won't find anyone else offering these TESTED AND PROVEN components. I think you trust that I would not steer you wrong on this. I value our relationship too much.

If You Want To Get In On This Unprecedented
Opportunity - You Need To Act Now!

There is just one minor catch to this deal. In order to get all the FREE bonuses I told you about, you'll need to place your order immediately -- before we withdraw the bonus offer or raise the price. The Info Millions Course will be delivered to you in digital PDF format instantly.

So if you're really serious about achieving personal and financial freedom, you need to take immediate action and take advantage of these three easy ways to order:

1. Click here to go to our SECURE SERVER to order the "Info Millions" course with all 3 of the powerful FREE bonuses delivered to you instantly via digital download for just $97.

2. Call toll-free at 1.888.866.4998 Monday thru Friday 9:30 a.m. to 5 p.m. Eastern Standard Time to order by phone.

This is your chance. This is your entrepreneurial moment. If you want to secure your financial future... if you want to build a solid, ongoing business and cash in on what you already know... if you want to take control of how much more profitable and pleasurable your life can be, you couldn't ask for a better opportunity. Take action right now to lock in your success.

I look forward to welcoming you to this most unique and gratifying way of life!

To your success,

President

Fitness Marketing Systems

P.S. By acting right now, you get a wealth of FREE bonuses and a 12-month full money-back guarantee. This special offer of bonuses and generous guarantee may be withdrawn at any time.

Plus, it's easy to put into action. Just read for a half-hour or so every day. Then follow the simple plan provided to start implementing a few of these powerful techniques. Once you see the sales start rolling in, there's no turning back! Your only regret will be that you didn't discover this highly profitable course 10 years ago!

P.P.S. Think about it... if you can advertise a book or audio program for $39, instead of your training services for $50, $60 or more PER HOUR, don't you think that will lead to more front-end sales? And isn't it likely that if you follow-up with these buyers and offer them your training services, the massive credibility your info-product gives you will lead to many, many more training clients? And that's really just the tip of the iceberg. If you have my Ultimate Personal Trainer Marketing Program For Fast Profits And Serious Net Worth, you know there are limitless ways for you to profit with information products. I'm not kidding when I tell you that selling information products will CHANGE YOUR LIFE for the better! It did mine.

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