Personal Trainer Leveraging Secrets

What is leverage?

When you can put $20,000 down and control a $200,000 real estate property, that’s leverage. For 10% of the price of the property, you now control it. If the property increases in value by 10% in one year, to $220,000, you have not earned a 10% return on your investment, you’ve earned a 100% return on your investment. That’s the awesome power of leverage.

Another example: when you invest 30 hours of your time to create an information product like “How To Maximize Your Metabolism” and you can sell that product for $100 over and over again, you have leveraged your time.

Think about it. That same 30 hours spent working with clients at $50 per hour would yield $1500 – once.

But when you create a product with that 30-hour investment, and let’s say you sell 30 units in your first year, that’s $3000 you’ve earned. In the short run, you’ve doubled your hourly income, but in the long run your hourly income can become almost infinite. If you were to sell 60 units in the second year and then 100 units in the third year, you will have earned $6000 and $10,000 respectively...without doing any additional work.

Let’s take it one step further. What if you create a second product and sell it to many of the same buyers of your first product (a buyer is a buyer is a buyer). This type of back-end sale can literally make you rich.

This is my business model and the model of many of the most successful (and profitable) fitness professionals in the game.

One well-conceived information product can jumpstart your information marketing empire. It’s a mystery to me why more fitness professionals aren’t doing this. It’s one hundred times easier to sell a $39 book than it is to sell a $900 service.

Your market penetration will double or triple within months. And every person who buys your book is a hot prospect for your training services.

Creating information products does take some investment of your time and effort, but much of what will be included is already in your head. You’re an expert in the field, right? Prove it by authoring a book or creating an audio program. Your credibility will soar – as will your profits.

For a low-cost, comprehensive home-study program on creating and marketing information products, go here.

If you want an outstanding information product which you can sell over and over again, starting immediately, then look at The Super Products Program by Tony Books Avilez.

How To Leverage Your Marketing

What would you prefer, making your sales presentation to one person at a time, or making your sales presentation to dozens of folks simultaneously?

Doesn’t it make sense that the more people you can “pitch” at once, the greater your ability to maximize sales?

A well-crafted health and fitness presentation (seminar) to small or large groups is the answer. All you need is the right information, constructed in a logical format, which resonates with the listeners.

Norm Belanger has created Stop The Confusion® specifically for this purpose. I encourage you to check it out.

For many more in-depth fitness marketing articles and reports, click on the button to your left labeled “articles.”

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