Shocking Confessions Of A
Fitness Marketing Maverick

Eric Ruth
President of Fitness Marketing Systems

"Marketing is EVERYTHING You Do To GET And KEEP Clients For The Lifetime Of Your Business"

How well you deliver your services and help your clients (give value)... is marketing! If you do it well, your clients will stay with you longer, buy more from you, be more inclined to tell others about you and more open and responsive to your referral programming. If you do it poorly, your clients will probably stop working with you and may even tell others of their bad experience with you.

How you dress... is marketing! If you look sharp and professional, you'll be perceived that way. If not - not. That perception affects your ability to retain existing clients and acquire new clients.

How you speak... is marketing! If you're confident, knowledgeable and informative (not just an adult baby sitter/rep counter), you will be respected, treated and perceived as a professional. Obviously, this affects your ability to acquire and retain clients.

How you look... is marketing! You don't have to be a musclehead or hardbody, but there is NO doubt that you should look fit. It may not be fair, but how you look affects how you are perceived (there's that important word again), and therefore affects your ability to acquire and retain clients.

How you communicate with prospects... is marketing! This (external) marketing, utilizing various media (direct mail, public speaking, publicity, internet, articles, radio, etc.) should be crafted to DIFFERENTIATE you and clearly dilineate how and why you are UNIQUELY qualified to provide the solution your prospects WANT. If you're just doing what everyone else is doing, your MESSAGE will drown in the sea of sameness and never be acted upon.

How you communicate with clients... is marketing! This (internal) marketing, generally taking the form of more PERSONALIZED contact via direct mail newsletters and letters, telephone and email, should always reinforce your UCA: Unique Competitive Advantage (you are always subtly re-selling yourself with success stories, referral programming and new products and services) and EDUCATE, INFORM and COACH.

How you communicate with existing and potential strategic allies... is marketing! (Much more on this in the report.)

How your gym, studio or (if mobile) equipment looks and functions... is marketing! The great Walt Disney realized that the cleanliness of his amusement park did NOT fall under "operations," but rather under "marketing." His parks are so clean that when Aunt Sarah comes home she exclaims, "you wouldn't believe how CLEAN Disneyworld is!" That's word of mouth - that's marketing! And on, and on.

Marketing is everything you do
to get and keep clients
for the lifetime of your business...

Therefore, Marketing
IS Your Business!

Since 1998 I've personally helped 5,149 fitness professionals master the marketing of personal training services. My clients range from small, one-person mobile trainers to studio owners to gym trainers to Directors of Personal Training. Many of the top-producing fitness professionals in the United States, Canada and Great Britain, including four Personal Trainers of the Year and many of the most successful Fitness Together Studio Owners (including the two TOP-DOGS: Forrest Walden and Pete Piranio), look to me first for business-building fitness marketing strategies, systems and tools.

If you would like to hear my "shocking confessions" about fitness marketing and what it REALLY takes to thrive and excel in this hyper-competitive market, I urge you to grab the three FREE SPECIAL REPORTS plus 40-minute audio tutorial: