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SPECIAL
REPORT
“Discover
The Four Most Dangerous, Damaging,
Income-Crippling
Mistakes 96 Out of 100 Fitness
Professionals
Make, Probably Including You…
And How To Instantly Correct Them…
Exploding
Your Profits Along The Way!”
Can 5,239
Fitness Professionals Be Wrong?
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| My name is Eric Ruth.
Over five thousand fitness professionals, including many of the
industry’s most recognizable fitness business owners, look to
me for strategic and tactical guidance on how to attract and keep
clients: getting them to pay,
stay and refer. I have
served the fitness industry since 1998 and am widely regarded as the
leading expert on effective, low-cost, high-impact, results-accountable
fitness marketing. |
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In this SPECIAL
REPORT, I will reveal to you the critical mistakes being made by the
vast majority of fitness professionals, probably including you, and how
to quickly and easily fix them so you can finally earn what
you are worth
- enjoying the financial security
and confidence that comes from knowing how to consistently
and predictably acquire
new clients, sell more to them more frequently, and provide them with
such exceptional
value they stay longer and refer more often.
|
 "I don't
care what degrees you have, what certifications you have or how many
A-list celebrities you train. To succeed as a personal trainer in
today's world you need to have a BUSINESS education. You
are either learning those skills from Eric Ruth or you are getting
passed by."
Alwyn Cosgrove,
Legendary
Personal Trainer & Owner
Results
Fitness, Santa Clarita, CA
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 “Eric,
our Fitness Together franchisees make up the largest personal training
organization in the world. We could certainly work with the
marketing consultant of our choice. In fact, we looked at
many
options and realized you
are the best.
Too many fitness professionals spend time and energy on their fitness
skills and neglect the key element of marketing.
They
need your help.
For any personal trainer who truly wants to grow their business, Eric
Ruth’s Marketing Systems are a must. From me and
the hundreds of
franchisees, a sincere thank you for all you have done for
us.” Rick
Sikorski, President and CEO, Fitness Together Franchise Corporation
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"Eric
Ruth is by
far
the best
copywriter and direct response
marketing
expert in the fitness industry."
Phil
Kaplan |
“Eric
Ruth helped me generate over $250,000
a month in
personal
training revenues through his proprietary direct marketing approach for
personal trainers. If you are looking for more clients,
Eric’s your man!” Forrest
Walden, Multiple Fitness Together Studio Owner & Personal
Trainer of the Year 2003
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“What
I like about Eric is not only does he give you a multi-faceted
marketing approach, but he practically does it for you. Many "experts"
throw around theories, but leave you blowing in the wind - not
Eric." Pete
Piranio, Owner, 3 Fitness Together Personal Training Studios, Wisconsin
(considered by many to be the world’s most financially
successful
studio owner) |
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If Your Goal As A Fitness Professional Is To Attract
And
Sell To The Maximum Number Of Clients Over The Lifetime Of Your
Business, Producing The Greatest
Amount
Of Income And Financial Security For Yourself,
While
Providing Unrivaled Client Value And Satisfaction...
Then This Will Be The Most
Important Report You Ever Read
|
From: Eric Ruth
Thursday, 7:53 p.m.
East of Brier Creek
Dear Fitness
Professional,
This Special
Report isn’t short.
But
it is absolutely vital that you lock the door, take the phone off the
hook, hang out the ‘do not disturb’ sign...and study every word.
Otherwise you will continue to make
income-crippling mistakes, and certainly be left behind, or worse -
slowly, painfully crushed by your competition.
|
 WARNING:
I’m not what you would call politically correct, may drop the
occasional well-placed profanity, and use in-your-face directness to
deliver my message to you. A message so critical, it warrants
this full-frontal approach.
If you’re overly sensitive, or just like being coddled in
your comfort
zone, this isn’t for you. On the other hand, if
you’re seeking
answers and truth about how to really, finally make an exceptional
income as a fitness professional, then to quote Doc
Holliday… “I’m
your huckleberry.”
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Now, since neither of us wants to waste any time, let’s cut
right to the chase.
I ask you to seriously
consider the following question.
If you can answer
“Yes” or even “Maybe”
– then you’re in the right place and your time will
be well invested absorbing every detail of this letter. If
your answer is “No” – then I’m not the guy to help
you. Here’s
the question…
“If
you could change just a few things about the marketing of your fitness
services… change a few things about the way you go about
attracting
clients… just a few… and suddenly experience a
lifting of stress, struggle, anxiety, frustration and uncertainty about
achieving your quality-of-life dreams… accompanied by a
reliable, steady, multiplied
increase in cash-flow… a multiplied influence over your best
prospects, clients and strategic allies… an accelerated
accomplishment
of your goals… would you want to at least
experiment with those changes?”
If
you’re open
to experimenting with those changes, to investigating time-tested,
results-proven, scientific marketing strategies and systems that are
dramatically improving the income, lifestyle and security of hundreds
of your fellow fitness professionals…
…then allow
me to explain why you will want to accept, without delay, the
invitation included with this report to acquire and use, completely
risk-free for 12 full months,
The Maximum Response Fitness Marketing Program.
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| On April 25, Jessica
Goveia of Reston, VA invested in herself by acquiring my fitness
marketing systems. She had just moved to Virginia from New
York City, did not know a single person other than her
fiancé and aunt, and was starting her personal training
business totally and completely from scratch. On June 5, just
40 days later, she sent me this email: |
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| “Hey Eric
– it’s
working!!
Just thought I'd drop you a quick line to let you know that it's all
coming together fast! I went from having no clients at all...to all of
a sudden in the past 3 days getting 15 phone calls and 6 new
clients! My schedule next week is packed full of people
taking me up on the offer you told me to make!! Thank you SO
much!” |
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| Jessica, whose last name
is now Storm, now runs |
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one of the most
successful personal training studios in Reston, and was recently
featured on the cover of Personal Fitness Professional
Magazine. She is just one of thousands of success stories
created as a result of following my advice.
I’m certainly
no genius, and do not take credit for being good at many things, but
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one thing I know better
than anyone else I’m aware of, is how to create smart,
results-accountable marketing strategies, systems and tools that get
fitness clients to pay, stay and refer.
So let’s keep
going, and talk about how to do that, by correcting these mistakes... |
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#1 Most Dangerous, Damaging, Income-Crippling
Mistake
Fitness Professionals Make
Here it is:
Over-emphasizing the accumulation of academic and certification
credentials, while virtually ignoring the one, solitary, single most
important element of your business…
MARKETING!
How to get clients, sell
more to them more often, program them for referrals and ethically
extract the maximum benefit from each and every relationship over the
lifetime of your business.
Do you agree
that even the greatest, most highly qualified fitness professional in
the
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world
will have
serious difficulty making a living in this business without clients?
If so, doesn’t
it make sense you should be investing at least as much time, effort and
money learning how to
bring clients in the door as you do learning how to service those clients?
Don’t
misunderstand me.
Obviously, you want to be as technically proficient as you can be.
Obviously, it serves you to be able to offer the latest and greatest
methodologies and
training
protocols. Obviously, you want to be able to deliver as much
real value
– and
results – as possible.
But
who, exactly, are you going to provide your services to…if
you don’t have clients?
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#2 Most
Dangerous, Damaging, Income-Crippling
Mistake
Fitness Professionals Make
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TRADING TIME FOR
DOLLARS: You have 30-40 hours per week you can
work with
clients. If you’re billing out at $80/hour and are
completely booked, you can generate revenues of $2400-$3200/week
– $120,000-$160,000 per year. That’s not
bad... if
you can bill at that rate, your overhead is small and sustain the daily
grind year-in and year-out.
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But the reality for most
personal
trainers, likely including you, is that they are booked either fewer
hours per week, or at a much lower hourly rate, or both. So,
your
time for dollars (linear) exchange is limiting your income.
But
what’s really taking a toll on your earning potential, and
your
quality of life, is your lack of leverage.
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When you discover how to
utilize
leverage in your business to compound your profits… when you
can
be earning when you’re not training… a whole new
world
opens up to you. More freedom, more security, and
considerably more money.
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#3 Most
Dangerous, Damaging, Income-Crippling
Mistake
Fitness Professionals Make
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| COMPLACENCY: Getting too
comfortable with your existing stable of clients, exclusively relying
on – but
not actively pursuing – referrals, and failing to realize
you must have a
diversified marketing attack plan with numerous ‘poles in the
water’
– including, but not limited to – continuously and
constantly programming for referrals and prospecting for new clients. |
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Referrals can and should be the
lifeblood of your business. But how many are you really
getting? Do you know how you get them? Do you have
a
referral-programming process? Do you know with certainty
you’ll get a couple, or even a single one, this
month?
Doesn’t it make sense that you should have a reliably
scientific
referral-generating process, and multiple other
‘external’
marketing processes...A COMPLETE SYSTEM... in place so you can catch
the most fish?
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Because it’s
inevitable that you will lose clients. Do you agree with
that? If not, you’re deluding yourself.
Complacency is
the slippery slope to business failure. |
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#4 Most Dangerous, Damaging, Income-Crippling
Mistake
Fitness Professionals Make
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MARKETING INCEST:
This is when everyone is copying everyone else, using the
same tired, boring and
ineffective marketing ideas. It’s insidious and
incestuous –
wreaking havoc on your ability to meaningfully differentiate yourself,
properly position yourself, and profitably build your
business.
Don’t be the in-bred kid sitting on your hill-country porch
playing the banjo.
There simply must be some
creative, personalized
element to your marketing message,
and it must be precisely
matched and efficiently delivered to your ideal target market.
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Read that last sentence again,
because if you adhere to it, it will change everything for
you.
Everything! Now, that you know the four income-crippling
mistakes..
...let’s talk about
how to
correct those mistakes and fix those problems, so you can earn what
you’re worth, have more freedom and enjoy more security by
helping more people.
Because you’re not
reading
this report to get general principles, you want specific, hard-nosed,
nitty-gritty, step-by-step strategies you can implement tomorrow so
your bank account begins bulging next week. I know.
I
understand. I can relate. So…
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If
You’re A Fitness Professional Who Wants
To Discover
Exactly How To Build A Thickly
Engorged
Profit-Pipeline In Your Business…
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…regardless of
whether you
work with clients in-home, in a club, gym or studio, as an employee or
independently; regardless of whether you’ve been doing this
for
ten weeks or ten years, group or individual, part-time or full-time;
and regardless of whether you specialize in rehab, weight-loss,
seniors, Pilates, kettlebells, Yoga, corporate wellness, or any of the
many other health and fitness specializations…
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…I
can and will show you:
- How to use proven emotional
triggers to attract a steady stream of high-quality
prospects
- How to use education,
differentiation and irresistible offers to convert those prospects to
clients and customers*
- How to have clients and
customers* willingly and eagerly buying more products and services from
you and funneling more referrals to you
- How to ethically extend and
enhance the dollar value of your clients and customers*
- How to create and profit from
multiple streams of income (don’t just trade your time for
dollars)
- How to quickly and easily
establish strategic partnerships which drive new business to you in
big, fat chunks
- How to create a large, unpaid
“sales force” of people working on your behalf
- The simplified,
down-and-dirty truth about how to really make money on the internet
–
inexpensively and profitably selling your products and services (my web
sites account for about 60% of my monthly sales volume – not
an
insignificant amount – so I’m pretty well qualified
to show
you exactly what works)
- How to systemize your
marketing and your business for optimum results with minimum effort and
investment
- How to earn a solid,
ever-growing six-figure income as a fitness professional and enjoy the
lifestyle you’ve always wanted
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That’s not
“hype.” It’s not exaggeration
nor an empty promise. There is absolutely NO WAY
the high-profile fitness industry leaders you see pictured on the front
of this report would endorse me, putting
their name and reputation on the line, were I not able to deliver...
consistently...on the promises I make.
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In fact, if I had more space in
this
report, I would bombard and overwhelm you with testimonial after
testimonial from hundreds and hundreds of fitness professionals who
credit me, and the marketing systems I give them, for the explosive
growth in their businesses.
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But allow me to do something to
show you the faith and certainty I have in the tools, tactics,
strategies and secrets in The Maximum
Response Fitness Marketing Program
I’m about to describe to you:
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I
will put $50 of my own money on the line as
“penalty.”
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If any of the following
aren’t
true for you, you can get a full refund of the almost ridiculously
small investment in Max-Response any time within the first 12 months...PLUS...
If you feel I misrepresented anything to you in this letter, just say
the word and I’ll not only immediately refund your
investment,
but also give you $50 in cash as my “penalty” for
not
satisfying you. Fair enough?
Here are the nine conditions you must agree are true for you after
evaluating The Maximum Response Fitness Marketing Program:
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1.
You are exposed to truly innovative and immediately
useable
marketing tactics, tips, techniques, strategies, systems and secrets
that can radically and rapidly bring you more clients, more sales and
more profits.
2.
You understand the power of the techniques I show
you, and how to use them in your business.
3.
You realize
why much of what you’ve been doing up to this point to locate
and
acquire clients doesn’t work and is, in a word, futile.
4.
You clearly
“get” how to fix that problem and begin vacuuming
up the
best and hottest prospects in your area and even nationwide.
5.
You select very specific actions to take, changes
to make and strategies to try.
6.
You
understand the critical distinction between a
“client” and
a “customer” – howthe two can become one
– but
how essential it is you have both (this is why you see the
“*” next to customer).
7.
I reveal a
profound, important Truth about a severe flaw that exists in most
fitness businesses, undoubtedly including yours, that you will choose
to make fixing a
top priority.
8.
You want to use the program as your foundational
fitness marketing resource, returning to it
again and again for idea stimulation, promotion creation and profit
production.
9.
You think the program is under-priced.
nine statements are judged
untrue by you, you can request and receive a full, no-
questions-asked refund and my
$50 cash bonus “penalty.”
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Eric, I
acquired your marketing secrets course six months ago and immediately
started implementing your suggestions. I have a small fitness studio in
a location surrounded by fierce competition. After about a month or so,
I called you and faxed you ideas I had plus ads of my competitors. You
gave me advice on how to stay focused and suggestions to concentrate
on. I, then again, combed through the vast information you originally
sent and looked at it again in the light of the more specific insight
that came out of our conversation and formulated a game plan.
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Now,
six months later, I have doubled my income and it looks like I will
probably double it again in the next six months.
Eric you are awesome. I had the motivation and good sense to follow
your instruction but I would have just been spinning my wheels with no
direction and eventually just burn out if it wasn’t for you.
I kept testing different strategies, and whenever I needed a little
boost, there you were with another email of new info, new ideas or new
ways of looking at the situation. I now feel like there is no hurdle I
can't conquer with your expertise. You are a trainer’s best
team member, offense or defense. I went from panic to fearless. Thank
you. Whatever new product you have available, I want it! Linda
Sticco, Linda Sticco Fitness Studio, Stroudsberg, PA
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“When
I started using Eric’s marketing systems I was training part
time, now I am the wellness director overseeing three facilities (my
employers think I’m a marketing genius). My career and income
has really taken off thanks to Eric’s methods and he has
inspired me to do more than I ever thought possible in this business.
If you really want to increase your business, follow
Eric!” Ken
McKinney, Hot Springs AR
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“Eric’s
message hit home with me because I NEEDED WHAT HE COULD
DELIVER! Even though I didn't know if what he said was true
or if what he was selling was totally bogus! I took the
chance and ordered Eric's stuff. Even got lucky and talked to Eric by
phone and told him I was skeptical about his program. When I received
his program, I read it thoroughly and highlighted all areas that I
thought would fit my business. Listen to me! It
took only
4 short weeks before
I saw an increase in my income of over $2500 extra income PER MONTH!
(That helps a lot!) You see, I was afraid to do what Eric wanted me to
do because I preceived that my clients were in control. Now, I know
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that I'm
in control and by this new revelation, my clients feel they're in
better hands. Here's what I've got from Eric… 1) A
marketing program that is FUN to use (although a little scary at
times!) 2) I got off my butt and realized that I'm not in the
personal training business. I'm in THE BUSINESS OF MARKETING
PERSONAL TRAINING SERVICES AND PRODUCTS! 3) A lot more
income. 4) More time to be creative with my marketing program
and to spend with my family. If you are thinking about
purchasing Eric Ruth's secrets to unbelievable fitness marketing, just
get it and you'll soon find out for yourself just what I’m
talking about!” Trent
Mitchell, Torrance, CA
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What you have just seen is a
mere drop in the bucket. I’ve got so many more of
these
amazing stories, but no space
here to share them, or this report would be 70 pages long.
I challenge you to find anyone
who has the quantity and quality of marketing success
stories I have from fitness
professionals who have made substantial, measurable,
bottom-line increases in their
income, confidence and quality of life. And one
thing’s for
certain, you won’t find anyone who has the high-level
endorsement
I have from very serious industry leaders. My reputation, and
the
impact I’ve had in this industry, are unimpeachable.
Let me add, first of all, my sincere, heart-felt thanks to the hundreds
of fitness professionals who have sent me truly compelling,
give-me-butterflies success stories and testimonials. I do what I do
for you (well...and for some other things :) |
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And secondly, by way of full
disclosure,
there
are some fitness
professionals who have purchased my stuff and made no tangible
improvement in their life or income whatsoever! The message
in that, I hope, is self-evident, but if not, I’ll spell it
out.
It takes balls, guts,
chutzpah, whatever you want
to call it, to be
successful at anything. But most of
all, it takes ACTION!
You’ve heard it before...
There are those who make
things happen. There are those who watch things happen. And
there are those who sit and wonder, “what happened?”
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| Which
one are you? |
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| The people you hear from in
this
letter are action-oriented achievers who just needed the right game
plan to follow. I provided the right game plan to them, and I
can
provide it to you. But there’s something else (a
special
bonus) even they didn’t receive, that you will (when you order
Max-Response now), in this all-new
program… |
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A
Jam-Packed Two-Hour
Coaching & Consulting Session With Me...And
Another Man
You Need To Know...Because His Insights Will Light A Fire
Under Your
Butt And Give You Specific, Detailed, Pin-Point Direction
That Puts
Money In Your Pocket NOW!
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His name is Sean
Greeley, and he’s my
partner in NPE.
On this 2-hour coaching
session, delivered to you on audio CD so you can listen to it over and
over again, Sean and I will personally take you by the hand and coach
you just as we would if we were sitting together in person during a
consulting session.
We’ll lead
you, step-by-step, showing you exactly what to do first, second and
third to help you take MASSIVE
ACTION and
realize RAPID
PROFITS
in the shortest period of time.
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Sean Greeley is a former personal
trainer (recognized as one of America’s 10 Best) and multiple
studio owner serving over 650 clients. Sean quickly built his
successful fitness business by creating highly effective marketing,
sales and management SYSTEMS. Eric |
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refers to him as
‘the big brain’ and his rapid emergence as the
premier fitness business optimization consultant, coach and trainer in
the industry attests to his ability to quickly analyze, synthesize and
systemize information, processes, procedures and operations.
A former professional athlete and cancer survivor, Sean brings a
uniquely aggressive, ‘seize the day’ attitude and
enthusiasm to everything he does.
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Not only do you
get the entire Maximum
Response Fitness
Marketing Program, containing over 93 tested and proven
bank-account-bulging tactics,
tools and strategies, if you order
Max-Response right now,
Sean and I will also personally coach you in its execution –
practically guaranteeing your implementation and success.
This way you get a multi-modal
experience. Some people are visual, some are auditory
and some
kinesthetic. We all
learn differently. By providing you with two of the three
modalities, your ability to grasp and instantly USE
the proven material is increased 100%!
Can you see the tremendous
value in this?
You’d have to be blind not to. You get the two
LEADING
experts in the entire industry giving you our very best insights,
instruction and actionable direction.
Okay, so you’re probably wondering what, exactly, is in the
Maximum Response Fitness Marketing Program?
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HERE’S
A SMALL TASTE OF WHAT YOU GET IN THE MAXIMUM
RESPONSE
FITNESS MARKETING PROGRAM MANUAL |
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- The most
potent way to sell your personal training services with direct
mail (this
is marketing on Viagra)
- 6
different leveraging techniques to multiply your income
- 36
different ways to get
new clients
- How to
turn your business card into a powerful sales
tool
- 3
reasons why most fitness service advertising
fails, and how
to make it work for you
- The most
simple and inexpensive fitness marketing strategy that consistently
delivers jaw-dropping, business-building results (yet
almost nobody does it!)
- How to
get business even
during your slowest season
- A
classic example of one of the most compelling fitness offers you will
ever see, and how it’s making the creator RICH
- 16
FREE ways to
market your personal training services
- The
secret of parasitic marketing: how to suck the
blood out of your competition
- How to
guarantee if someone in your market thinks
personal training – they think (insert your name)
- How to create
Champions: people
who refer to you over and over again
- Use
just this one technique, and if you don’t become
the leading fitness expert in your area, I will pay you $100
(that’s not hype – I’ll personally write
you the check)
- 5
surefire steps for getting clients
fast and profitably
- How to
get new clients for free using the “SFP” (this
no-brainer technique is routinely overlooked by fitness professionals)
- An
utterly explosive
referral program (but
you can only use this 5 times a year)
- How to
get other businesses to
pay for your advertising
- Most
personal trainers find it extremely difficult to get publicity, here
are the
two most effective strategies for getting editors and producers to call
you,
insisting on an interview
- How to
create, test and analyze a marketing promotion, then systemize it so you
can acquire new clients ON DEMAND
- How to
make yourself a health and fitness celebrity
- There
are three key elements which will make or break your marketing
– here’s how to master them
- If you
do this, your marketing is guaranteed
to fail
- How to
build and implement your marketing “funnel”:
a step-by-step
guide for
grabbing massive market share
- Are you
making these ten common marketing mistakes?
- Follow
this
6-step formula and you
will never again have to worry about how to get clients (this
information,
alone, can be worth thousands of dollars to you)
- What is
MP+US+SS=V, and how does it guarantee you’ll receive premium
fees for
your services
- There
are only 3 sources of business – here they are
and how to capitalize on them
- 12 Ways
to earn and keep client loyalty
- The
TRUTH about money and Kathy Ireland
- How a
simple 3-step marketing strategy can double your profits in the next
6-12 months, and every year thereafter
- An
amazing interview with the leading business optimization expert
revealing 17 tips for streamlining (and getting massively better
results from) everything you do
- What is ABM, and
why does it have such bank-account-bulging power?
- The most
under-developed, under-used and under-
appreciated business skill you already have, and how to hone and
sharpen it so you
can legally “print money” on demand
- How
spending less time
with clients will put much more money in your pocket
- How an
investment of just $14 can bring you two new
clients and dozens of hot prospects – at the risk of
sounding almost ridiculous to you, the best way I can
describe this low-cost, high-power strategy is simply
“magical”
(you’ll understand when you see it)
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