From: Sean Greeley
West of Duke University, Durham NC
Dear Fellow Fitness Professional,
It’s no secret…
With the economy on life support, it’s a tough time to be in business.
Fact is, people are pinching pennies like they haven’t done in years. Right now anything on the “luxury list” is at risk of being cut. And unfortunately for us — fitness is feeling the axe.
According to MarketWatch, “The recession has caused people to cut back on everything. Now, it is spawning a new low-budget fitness movement.”
That’s bad news for fit-biz owners… who don’t adapt to the dramatically changing market. But a great opportunity for those smart enough to make one simple change to their business model…
Right now, your steady stream of green starts in the hottest new segment of the fitness industry. It’s not only profitable — it’s proven and better yet, you can get started today.
I’m talking about…
Fitness Boot Camps —
Where The Real Money Is Made!
A simple business model is not only smart, in today’s market… it’s absolutely essential. The days of free-spending consumers are gone. So the bottom line is: you’d better adapt or go down with the ship.
Fortunately, NPE’s “A-Z Boot Camp System” is your simple solution for turning this economic mayday into a sure-fire payday. It’s the foolproof way to rev up your profits and slash down your costs — FAST. As a matter of fact, once you see how quick, easy and ultra-profitable this system is, you’ll wish you’d started sooner!
There are loads of great reasons why starting a boot camp is a great way to simplify your business model and boost your bottom line. Here are the some of the big ones:
- Boot camps are cheap and easy to set up. All you need to get started is a big open field and a tiny marketing budget. Seriously, that’s it! No studio to lease, no equipment to buy and no bank loan required!
- You’ll have super low overhead! With no landlord to pay, no utilities to fork out, no leasehold or equipment maintenance to cover and way lower staffing costs — you’ll be way ahead of the game. And these are only a few of the costs involved in having a studio. You could get rid of them all — if you switch to boot camps only. Hell, you don’t even need an office. You can manage your website and take customer inquiries from home — and that means your accountant can write off a bunch of your personal expenses too!
- You’ll keep your existing customers and attract loads of new ones. Boot camps not only save you tons of money — they do the same for your clients. Think about it… 12 private sessions with a personal trainer can easily cost $1,200 a month. But 12 boot camp classes only costs your customer $200 a month. In today’s economy, this one sells itself.
- Boot Camps make marketing a breeze. It’s simple… your camper’s will love you and they’ll tell their friends. Word of mouth is a huge part of boot camp marketing. So your campers do most of the work for you! That’s viral marketing at it’s finest. But the best part is — it’s FREE!
- You’re profit potential is HUGE! Here’s how it works: your campers pay a set fee — which you keep whether they come to class or not (so forget about scheduling headaches!). This means you’ll have a regular, reliable cashflow. But here’s the real sweet spot: your costs are fixed so once you hit your break-even, each new camper is pure as snow profit.
- You’ll have way less stress with this non-traditional fit-biz. Think about it… your costs are low, your profits are high, you’ll have less staff to manage and no massive rent check due on the first of the each month. That pretty much says it all.
- Boot Camps can save your financial hide. If you add a boot camp to your traditional fit-biz model, you’ll open up a whole new, heavy hitting income stream that costs you virtually nothing and ups your profits significantly. And in this economy, how smart is that!
- Running a boot camp is just plain fun! Seriously, what isn’t fun about making easy money — and lots of it? Plus, the boot camp atmosphere is super social — you and your campers will love it. When was the last time you went to work and had a blast? Doesn’t get much better than that!
But hey, don’t just take my word for it…take a look at NPE member Jason Goggans. In October 2008 Jason sold his two fitness studios… and made the switch to running boot camps. He started with just 7 campers and in 6 short months built that number up to 54.
Now, Jason’s overhead is around $2,300 per month. But his gross — 54 campers at $200 per month — brings in a whopping $10,800.
If you do the math, that’s a net of $8,500 per month. Pretty sweet pay check!
But even better, he rakes this in with only 10 classes per week… no location to maintain… costs cut to the bone… and way less stress.
So what are you waiting for, let’s get started…
Watch This NPE DVD Package,
Use The A-Z Boot Camp System
Secrets And Profit. Simple!
In this new DVD package, Eric Ruth and I reveal the best business and profit boosting systems and secrets available in the fitness industry. You will not find anything else as valuable as this, anywhere else!
See for yourself…
DVD #1
A-Z Boot Camp Systems
When you watch this DVD, you’ll discover…
- How adding boot camps to the mix will help you explode your profits, hold onto your clients and convert a steady stream of new ones without even breaking a sweat.
- Why the one client, one hour, one trainer model doesn’t fly anymore, plus…
- The 4 main reasons you’ll go broke as a personal trainer in this market… and how this one simple switch can take you from layoff to payoff.
- The secret to viral marketing and how to leverage is “off the chart power” to capture all the Boot Camp clients you’ll ever need.
- The 2 most powerful things you can do to pump up your profits by getting your campers working for you! This tip alone could open up a whole new world of financial freedom!
- How your local drycleaner can help spread your sales like wildfire plus, how pizza — ya pizza — can boost your boot camp attendance. And trust me; it’s not what you think.
- The proven technique you can use to gain access to unlimited goodwill. Leveraging this can bring you more qualified Boot Camp leads than you know what to do with.
- 6 main types of boot camps and why choosing the right one will send your client base through the roof.
- The 4 letter word that will help you create irresistible offers, potential clients can’t refuse. This trick will not only generate huge leads but hand you a conversion rate of over 95% — seriously!
- 2 crucial things your boot camp staff MUST have. Overlook these and you’re headed for a long, hard fall.
- The truth about “Conversation Dominance” — why you need it, where to get it and best of all… how to get Google to give it to you for FREE!
- An ultra-powerful networking tool that blows away traditional marketing by breaking down sales resistance. Truth is, it works so well your prospects don’t even know they’re being sold.
- The secret to “social stick” — why you want it and how to make sure all of your campers get it too. Sound contagious? Well, it is — but there’s no trip to the doctor’s office required with this one!
- And much, much more!
Plus, I’m also going to give you a quick-reference guide for this DVD. Which you can use to reinforce and gain a rock-solid understanding of all the highly valuable information you’ve just learned.
DVD #2
A-Z Boot Camp Systems Q&A
In this DVD you’ll discover…
4 live marketing critiques from master marketer, Eric Ruth.
Eric expertly guides you past the pitfalls of boot camp marketing. You’ll see first hand what works and what doesn’t in four real-life examples. Trust me, this invaluable information will make your life a whole lot easier!
But that’s not all — you’ll also find out…
- The nuts and bolts for making sure your boot camp runs like a well oiled, money-making machine.
- A detailed, step-by-step, how to protocol guide that breaks down what to do and exactly when to do it… so you’re guaranteed to always get it right!
- 4 smokin ways to keep boot camp fun, new and interesting… and not just for your campers but for you too!
- The “little things” you can do to guarantee your campers bring their friends and family to your boot camp. These tips are a breeze but come with a big league payoff.
- 5 simple and easy-to-implement tips for creating loyal, happy campers… and the single best way to make sure they keep coming back for more.
- The 4 fundamental marketing tips that consistently work like gang busters… and how you can use them to bring in a free-flowing flood of profits.
- How to guarantee your close rate is 95 – 100%. This means that getting sales will be as easy as generating more leads. And the best part is… most of your leads land straight in your lap — thanks to your campers.
- 5 things you need to watch to keep your boot camp costs are ultra- low and your profits are sky-high. These are absolutely essential and a must if you want to succeed. But not to worry — I’ve done all the hard work for you. Follow my lead and you’ll be smiling all the way to the bank.
- A simple strategy to know what’s working now so you can always stay one step ahead of the pack… with a wallet that’s fat and happy.
- And much, much more!
BUT, that’s not all…to make things even easier; I’m also making sure you get your hands on 7 additional must-have bonuses…
Turn Advice Into Action
With Your FREE, Ready To Go
Boot Camp Tool Kit
Our 2 DVD coaching system will not only show you how to make a killing in any economy… but my push-button simple, done-for-you tools will make sure the job gets done in record speed.
These essential tools will show you how to track your…
- Boot Camp Marketing
- Monthly Sales
- Monthly Expenses
- Financial Summary
How to stay on top of your staffing costs by comparing…
Plus, how to tweak and perfect your business model with…
- The Monthly Planning Calendar
All in, there’s a goldmine of information for you. And it WILL grow your business; this is how sure I am of that…
Let Me Prove To You How Confident I Am,
That This Will Significantly
Grow Your Business
If you’re unsure just how effective and valuable this information is to you, then let me make things clearer by offering you a guarantee double whammy!
First, I’m going to let you try out “A-Z Boot Camp Systems” for one whole year absolutely risk-free.
AND, if you don’t see big, I mean really BIG returns on your $189 investment in this DVD package, I will gladly give you back your money (less shipping and handling), no questions asked.
In other words, if you can’t make a significant amount of extra profit with this; then I will happily refund you. The only catch is, this stuff will not work on the shelf and you must be prepared to give it a try.
Fair enough?
Grab Your Copy Right Now, And You Can
Start Boosting Your Profit Today
As long as you don’t know these “A-Z Boot Camp Systems” secrets you are putting your business growth on hold, and missing out on many thousands in lost sales.
So make your order today by clicking the link below; simply fill out your details and your DVD package will be shipped immediately.
And remember, I’ve made this risk-free for you by offering a one year guarantee. You have nothing to lose by taking action today.
Just click the button to get started…
For
Your Business Success, |
| |
 |
| |
|
Sean
Greeley
SERG Holdings, LLC
P.S. As a business owner you have drive… you have dedication…and now you have your ticket to the hottest new segment of the fitness industry — boot camps. It’s not only profitable, it’s proven and best of all, will put the fun back in running your business!
P.P.S. If you’re looking for the antidote to today’s economic chaos, look no further! NPE’s “A-Z Boot Camp Systems” is specifically designed for times like these. So now you can forget about loosing clients, dwindling cash flow and the failing economy… and start pulling in massive profits for total peace of mind.
P.P.P.S. Don’t forget: My no holds barred, RISK-FREE guarantee gives you one full year to try the “A-Z Boot Camp Systems” out for yourself. You have nothing to lose… but a fist full of dollars. If starting a boot camp doesn’t prove to be the easiest, most profitable business you’ve ever run, simply give me a call and I’ll happily refund every penny of your purchase price.
|
| |
| |
 |
Prefer
to Order By Phone?
No problem!
Call (888) 866-4998
Monday - Friday
9-5pm EST. |
|
|
|
|
| |
| |
 |
| |
| About
Sean Greeley |
|
Sean is all about making the most from of all you’ve got. As a professional Wake Boarder he rose to the very highest level, representing team USA at the World Championships in Germany. As a fitness business owner, again, he far surpassed what many of his peers in the industry dreamed of accomplishing, creating a 653-strong client base in just 3 years, starting from nothing. Sean was also recognized as one of the Top 10 personal trainers in the country.
Now with NPE, Sean (along with Eric) has started a business from scratch and turned it into a multi-million dollar, industry leading company in just two years. A feat recognized by the very best business builders in the world at the Glazer Kennedy Info-Summit 2008 where Sean & Eric won the “Info Marketer’s of the Year” award.
Sean’s biggest asset is his ability to systemize and then maximize almost every business essential from sales, to marketing, to management and more. If there’s a faster, easier and more profitable way to do something, Sean will find it.
In his spare time Sean likes to “relax” by cranking out nausea-inducing Cross-Fit workouts, surfing in oftentimes shark infested waters, or being pulled at up to 23mph, hanging onto the back of a wakeboarding boat. |
| ------------------------ |
| |
 |
| |
| About
Eric Ruth |
|
Eric is the godfather of direct response marketing in the fitness industry. After introducing fitness marketing that actually works to attract clients and make money, fitness business owners all over the world have been following his lead, and breaking sale record after sale record because of it.
He is most well know for creating a huge arsenal of powerhouse marketing tools, the most renowned being his famous “Icing The Cake” letter sequence. A marketing campaign that has been mailed millions of times, brought in thousands of new personal training clients, and made more money for the fitness business owners who use it than any other marketing tool…ever.
As a self-confessed information junkie, Eric really does have the inside scoop on why people buy. Combine his real-life testing experience with almost 15 years as a copywriter and marketer at the highest level in the fitness industry, and it’s no wonder “super trainers” such as Forrest Walden, Phil Kaplan and Alwyn Cosgrove, just to name a few, have lavished praise on Eric as the premier marketing mind in the industry. In fact, Fitness Together founder Rick Sikorski said this about Eric: “We evaluated many marketing consultants and realized you are the best. On behalf of myself and our hundreds of franchisees, a sincere thank you for all you have done for us”
When he’s not showing fitness business owners the right way to market, Eric likes nothing more than to sit on his deck with his wife and dog overlooking “lake Ruth” and eat grapes… that have been crushed, fermented, aged in oak and bottled. |
| ------------------------ |
| |
 |
|
"My advice,
from one fitness professional to another…I’ve been
out there, I’ve read about every book out there on building
my business, I’ve listened to some
of the top marketers and |
|
| businessmen
in the country. This is a diamond in the rough, what
we’ve got going with NPE, and there’s nothing else
out there like it. There’s not a team of guys
or mastermind group of fitness business owners that’s working
together to help build each other’s business. It’s
the best win-win situation out there if you really want to create a
lifestyle for yourself that you dream about.” James 'Hut' Allred, New Wave
Fitness Dallas, TX |
| ------------------------ |
| |
| "I look at NPE right now like an
investor would have looked at Bill Gates and Microsoft in the early
80's. I better get in now and make a ton of cash while these guys don't
know what they've |
|
 |
|
| got.
You guys are a great team and are providing a service that you should
be charging at least 3 times as much as you are now (grandfathering me
at old rates of course!) Keep up the great work and I'll push myself
even harder to produce. Every fitness professional needs this
if they want to consistently build their business and create the
lifestyle they truly want and deserve." Andy Maus, Advanced Fitness
Technologies Wellesley, MA |
| ------------------------ |
| |
 |
|
"It’s great working with Eric and
Sean. They are top-notch professionals. Basically, these guys
have got a great system in place; it works. It works as soon as you |
|
| implement
it, and they get you motivated to implement it fast. Their
program is proven and it’s definitely changed my business in
a short period of time. Basically, they’ve got the
system down; you just have to follow it. They have great follow-up and
training that just continues to build. It’s a step-by-step
process that just builds your business for you. I
highly recommend you use these guys; they’re top notch. They
do everything they say they’re going to do, plus more, so
they deliver. It’s not just something that’s
marketing to get you into the program and then they don’t
follow up. They definitely deliver the results that they’re
talking about, so I highly recommend them." Chris Hill, Personally Fit -
Longview, TX |
| ------------------------ |
| |
| “Some of the results
I’ve seen from the NPE program have been great revenues,
higher than ever before. I’m getting many |
|
 |
|
| more leads,
more people in my doors than I was before.
I’m a lot more confident in myself,
the sales process and my marketing efforts, knowing that what
I’m doing is actually going to work and bring people in the
doors. I’ve had my best months ever in both of my locations
since joining with you guys. Besides that, just getting to
work with you guys and learning all the knowledge from Sean, Eric and
Dick—you guys know a ton, so I’m learning a lot of
great things from you guys, and also getting to work with other people
and brainstorm and mastermind with other studio owners in the NPE
program, who are doing the same types of things in different cities,
different locations. So I definitely owe you guys a lot. I
definitely wouldn’t be where I am right now without the help.
I’m really optimistic and looking forward to the future and
the success, and continuing to work with all you guys - it’s
great; thanks for everything.” Clint Howard, Fitness Together
Tulsa, Oklahoma |
| ------------------------ |
| |
 |
|
"It's rare when you come across
tools in business that can immediately change the health of your
business. Sean Greeley, Eric Ruth and their NPE Program have
immediately made my |
|
| business money.
Not only has the sales close rate on new clients gone
to 90%, but the total dollars of our average
ticket sale has tripled. The impact this has made on the cash
flow of my business is unbelievable. I can't wait for month
two utilizing the NPE tools - look at the impact NPE has made on my
business in one month!" Jane
G. Westreich Owner, Fitness Together |
| ------------------------ |
| |
| “Eric, after
implementing all the great information you and Sean have provided me
over the past 4 1/2 months, I am TOTALLY BOOKED. I have
raised my rates $15 per session , and I am trying to |
|
 |
|
| juggle
50-55 sessions per week by myself, and I have recently
started a little waiting list. Thank you for everything you
guys do!” Mike
Hansen, Hansen Fitness Company, Irvine, CA |
| ------------------------ |
| |
 |
|
"What Eric and Sean teach is
literally worth its weight in Gold! It's helped me grow my business to
a third location because the marketing strategies are right on point.My postcard
direct mail |
|
| campaigns
have improved 130%, my website lead generation has
increased by 46% with an average of 35 qualified leads coming in every
month. I’m currently filming a DVD and establishing my
fitness equipment strategic alliance following your system and
I’ve landed my first corporate wellness contract with a local
bank worth $12,000. The strategies flat out work. We’ve
increased our revenues 88%. You guys are awesome!" Shane Doll, Shaping Concepts, Mt.
Pleasant, SC |
| ------------------------ |
| |
| "I've learned so much from Sean
and Eric that's really helped my personal training studio business, but
probably the biggest thing is how to get my prospects to buy now. No
thinking it over. |
|
 |
|
| No "I'll be
back," no "have to talk to my husband." I get 'YES!' and I get it all
the time now. My little studio was doing about $3,000 per month. Now,
about 3 months later, I'm doing $24,000 per month in personal training
sales. I'm very happy and the sky's the limit for me
now." Holly
Leonard, BeFit Personal Training, Amherst MA |
| ------------------------ |
| |
 |
|
“We doubled our monthly
gross sales from $20K to $40K in 60 days by doing what they |
|
| told us to
do. I got out of the ‘weeds’ and my business has
never been stronger.” Michelle Cox, Fitness Together
Cohassett, MA |
| ------------------------ |
| |
 |
| I can
honestly say that coming to you guys is THE BEST thing I ever did for
my business. Working with you guys is a blast and for the
first time in four years I truly have direction, organization, and a
REAL plan. I could not have any of that without your team!
Thanks for everything, you guys are truly the best! Jason Goggans, FT Alpharetta, GA |
| ------------------------ |
| |
| “Wow!! First
of all, let me say that you guys have been worth every penny we have -
and will be giving you. |
|
 |
|
| I never
dreamed we would be getting so much information and so many tools to
use... I wish I could fully communicate the extent to which I'm
grateful for all your help and advice!!” Camelia Herndon, Fitness
Together, CT |
| ------------------------ |
| |
 |
|
“I have clients on a
waiting list for the fourth straight month and I owe it largely
to the Fitness Marketing Letter as well as |
|
| those
F%#@*%g amazing CDs. I am also thrilled to mention I have
a meeting with the top dogs with the top fitness equipment franchise in
my area. The owner was so impressed with my pitch that he has me
presenting to his entire staff of store managers the ideas I pitched to
him. Hut's interview (on strategic alliances) a couple months back may
turn out to be my crown jewel of residual income and referrals. This
guy was so excited about what I could bring to the table for his
business that he offered up help on his end by pre qualifying leads
before they are even faxed to me. Thanks so much for all the amazing
info guys. . .I know you already know this but your giving it away too
cheap. Yours in health and looking forward to one day sipping
margaritas with you real real soon.” Geoff Kalmbach Functional Fitness
Training |
| ------------------------ |
| “These guys are the top
in the industry...not only will you get your money’s worth,
but it’s tenfold” Chuck Sproule, Nautilus Clinic
Truro, Nova Scotia |
|
 |
|
|
|
|
|
|
