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From:
Sean Greeley
West of Duke
University, Durham NC |
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| Dear
Fellow Fitness Professional, |
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| If
there’s one thing that puts our NPE direct mail marketing
systems
light years ahead of any other marketing you may be using
it’s
this… |
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| …my
partner, Eric Ruth, has the longest and most successful track record in
the fitness industry for creating profit-pulling direct mail.
In
fact, his “Icing the Cake” letter sequence is
responsible
for bringing in thousands of fitness
clients and MILLIONS in profits for the fitness
professionals who use it. What you are about to learn is proven
to succeed, time and time again. |
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| Use what you learn here, and
watch your fitness business grow quickly AND significantly. No question. |
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| You Don’t Have To
“Guess” |
| Your Way To Success… |
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| And
it’s the fact that these direct mail marketing strategies are
time tested and proven, that makes it a lot easier and quicker for you
to achieve success in the fitness industry. |
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| No
longer will you be playing Russian Roulette with your marketing,
gambling away large amounts of money “hoping” to
generate
enough leads so you close a few clients at the end of the month. When
you use these “Direct Mail Marketing Systems”
you will know exactly what to do, and will know how
to generate home run marketing campaigns over and over again. |
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| Look
at the testimonials on this page for PROOF of just how effective direct
mail marketing really is. It’s proven, it works and if
you’re really serious about growing your
business then you MUST put it to work for you right now. |
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| Here’s how to get
started… |
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Watch This 2-DVD Package,
Use
The Direct Mail Marketing
Secrets And Profit. Simple |
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| In this new 2-DVD plus workbook
package, Eric Ruth and I reveal the best
business and profit boosting systems and secrets available in the
fitness industry. You will not find anything else as valuable as this,
anywhere else! |
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| See for yourself… |
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| DVD #1 – Direct Mail
Marketing Systems |
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| In
the first DVD you watch, you will discover… |
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The
one thing you must NOT to do when first rolling out
your direct mail marketing campaign. |
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The
3 essential “M’s”
of direct mail marketing that you need to understand if
you’re to have any chance at success. |
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Why
you don’t have to be Mark Twain (or Eric Ruth) to write your
own
highly profitable and kick-ass direct mail sales letters. |
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What
your ultimate marketing goal should always
be and why, with direct mail. |
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Where
you will find the BEST list to mail to. I’ll give you a clue
– you won’t get it from a list
broker. |
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The
difference between external and internal marketing and why both are
CRUCIAL to your success. |
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How
to get your very first direct mail marketing system up and running. |
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What
mailing formats you need to consider, and why all are not
equal. |
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How
often you should mail out to your leads. Too much and you’ll
piss them off, too little and they won’t buy. |
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The
secrets behind the success of Eric’s “Icing The Cake ”
sales letter (the most
famous sales letter in personal training history). |
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What
the difference is between promotional marketing and
“farming”. |
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How
to leverage multi-media marketing in your direct mail campaigns for
even higher success rates. |
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The
“numbers” you will NEED to know if you want to
succeed. |
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2
character traits you must possess to succeed in direct mail, and in
business. Do you have them? |
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And
much, much more! |
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| …Plus,
I’m also going to give you a quick-reference guide for this
DVD.
Which you can use to reinforce and get a rock-solid understanding of
all the highly valuable information you’ve just learnt. |
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DVD #2 –
Direct Mail
Campaign Critiques And More! |
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| In
this second DVD, Eric and I take a look at some direct mail pieces for
other fitness business and tell you exactly what’s good,
what’s bad and what could be better about them. |
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| This is an excellent way for you
to understand exactly how to create your own direct mail marketing
campaigns. |
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In DVD #2
you’ll also discover… |
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The
advantages and disadvantages of using a postcard over a sales letter
for lead generation. And what you must consider before deciding on your
media format. |
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What
you MUST add to any promotional images
you are using to pull maximum profit from them. |
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Why
I flip the lid over an exceptionally poor marketing message. I hate it
when fitness businesses piss money down the drain! |
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How
trying to be a “creative” marketer will kill your
business. |
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Why
copying the “established” guy down the street is a
waste of your time and your money. |
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The
one thing almost everyone never does, but something YOU
MUST
ALWAYS
put into your marketing message. |
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How
to maximize the profit potential of your direct mail marketing
“real estate”. |
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And
more! |
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| … All in,
there’s a goldmine of information there for you. And it WILL
grow your business; this is how sure I am of that… |
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Let Me PROVE To You How
Confident I Am, That This Will Significantly
Grow Your Business |
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| If
you’re unsure just how effective and valuable this
information is
to you, then let me make things clearer by offering you a guarantee
double whammy! |
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| First, I’m going to let
you try out “Direct Mail Marketing Systems”
for one whole year
absolutely risk-free. |
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| AND, if you don’t see
big, I mean really
BIG returns on your $189 investment in this DVD package, I will gladly
give you back your money (less shipping and handling), no questions
asked. |
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| In other words, if you
can’t make a significant
amount of extra profit with this; then I will happily refund you. The
only catch is, this stuff will not work on the shelf and you must
be prepared to give it a try. |
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| Fair enough? |
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Grab Your Copy Right Now, And
You
Can Start
Boosting Your Profit Today |
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| As long as you don’t
know these “Direct Mail Marketing Systems”,
you are putting your business growth on hold, and missing out on many
thousands in lost sales. |
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So make sure you
order today by clicking the link below; simply fill
out your details and your DVD package will be shipped immediately. |
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And remember,
I’ve made this risk-free for you by offering a one
year
guarantee. You have nothing to lose by taking action today. |
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Just click the link
below to get started... |
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| For
Your Business Success, |
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Sean
Greeley,
SERG Holdings, LLC |
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| P.S.
Direct Mail is one of the fastest growing areas in the marketing sector
because it is so damned effective. You’d better get good at
this
now before your competitors catch on. Click
here to get it now. |
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P.P.S.
Eric Ruth has been involved in well over one thousand
direct mail campaigns that have made many millions. Think he might be
able to teach you a thing or two about how to make money marketing this
way? You bet! |
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| P.P.P.S.
As always, the rate at which your business grows is YOUR
responsibility. The tools and training are here for you, but you have
to make the choice and act. |
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Prefer
to Order By Phone?
No problem!
Call (888) 866-4998
Monday - Friday
9-5pm EST. |
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| About
Sean Greeley |
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Sean is all about making the most from of all you’ve got. As a professional Wake Boarder he rose to the very highest level, representing team USA at the World Championships in Germany. As a fitness business owner, again, he far surpassed what many of his peers in the industry dreamed of accomplishing, creating a 653-strong client base in just 3 years, starting from nothing. Sean was also recognized as one of the Top 10 personal trainers in the country.
Now with NPE, Sean (along with Eric) has started a business from scratch and turned it into a multi-million dollar, industry leading company in just two years. A feat recognized by the very best business builders in the world at the Glazer Kennedy Info-Summit 2008 where Sean & Eric won the “Info Marketer’s of the Year” award.
Sean’s biggest asset is his ability to systemize and then maximize almost every business essential from sales, to marketing, to management and more. If there’s a faster, easier and more profitable way to do something, Sean will find it.
In his spare time Sean likes to “relax” by cranking out nausea-inducing Cross-Fit workouts, surfing in oftentimes shark infested waters, or being pulled at up to 23mph, hanging onto the back of a wakeboarding boat. |
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| About
Eric Ruth |
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Eric is the godfather of direct response marketing in the fitness industry. After introducing fitness marketing that actually works to attract clients and make money, fitness business owners all over the world have been following his lead, and breaking sale record after sale record because of it.
He is most well know for creating a huge arsenal of powerhouse marketing tools, the most renowned being his famous “Icing The Cake” letter sequence. A marketing campaign that has been mailed millions of times, brought in thousands of new personal training clients, and made more money for the fitness business owners who use it than any other marketing tool…ever.
As a self-confessed information junkie, Eric really does have the inside scoop on why people buy. Combine his real-life testing experience with almost 15 years as a copywriter and marketer at the highest level in the fitness industry, and it’s no wonder “super trainers” such as Forrest Walden, Phil Kaplan and Alwyn Cosgrove, just to name a few, have lavished praise on Eric as the premier marketing mind in the industry. In fact, Fitness Together founder Rick Sikorski said this about Eric: “We evaluated many marketing consultants and realized you are the best. On behalf of myself and our hundreds of franchisees, a sincere thank you for all you have done for us.”
When he’s not showing fitness business owners the right way to market, Eric likes nothing more than to sit on his deck with his wife and dog overlooking “lake Ruth” and eat grapes… that have been crushed, fermented, aged in oak and bottled. |
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"My
advice, from one fitness professional to
another…I’ve been
out there, I’ve read about every book out there on building
my
business, I’ve listened to some
of the top marketers and |
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| businessmen
in the country. This is a diamond in the rough, what
we’ve got going with NPE, and there’s nothing else
out there like it. There’s
not a team of guys or mastermind group of fitness business owners
that’s working together to help build each other’s
business. It’s the best win-win situation out there if you
really
want to create a lifestyle for yourself that you dream
about.” James
'Hut' Allred, New Wave
Fitness Dallas, TX |
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| "I
look at NPE right now like an investor would have looked at Bill Gates
and Microsoft in the early 80's. I better get in now and make a ton of
cash while these guys don't know what they've |
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| got. You guys are a great team and are providing a service that you should
be charging at least 3 times as much as you are now (grandfathering me
at old rates of course!) Keep up the great work and I'll push myself
even harder to produce. Every fitness professional needs this
if
they want to consitently build their business and create the lifestyle
they truly want and deserve." Andy
Maus, Advanced Fitness Technologies
Wellesley, MA |
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"It’s
great working with Eric and Sean. They are top-notch
professionals. Basically, these guys have got a great system
in
place; it works. It works as soon as you |
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| implement
it, and they get you motivated to implement it fast. Their program is proven and it’s definitely changed my
business
in a short period of time. Basically, they’ve got
the
system down; you just have to follow it. They have great follow-up and
training that just continues to build. It’s a step-by-step
process that just builds your business for you. I
highly
recommend you use these guys; they’re top notch. They do
everything they say they’re going to do, plus more, so they
deliver. It’s not just something that’s marketing
to get
you into the program and then they don’t follow up. They
definitely deliver the results that they’re talking about, so
I
highly recommend them." Chris
Hill, Personally Fit - Longview, TX |
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| “Some
of the results I’ve seen from the NPE program have been great
revenues, higher than ever before. I’m getting many |
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| more leads,
more people in my doors than I was before. I’m a lot more confident in myself, the sales process and my marketing efforts, knowing that what
I’m
doing is actually going to work and bring people in the doors.
I’ve had my best months ever in both of my locations since
joining with you guys. Besides that, just getting to work
with
you guys and learning all the knowledge from Sean, Eric and
Dick—you guys know a ton, so I’m learning a lot of
great
things from you guys, and also getting to work with other people and
brainstorm and mastermind with other studio owners in the NPE program,
who are doing the same types of things in different cities, different
locations. So I definitely owe you guys a lot. I definitely
wouldn’t be where I am right now without the help.
I’m
really optimistic and looking forward to the future and the success,
and continuing to work with all you guys - it’s great; thanks
for
everything.” Clint
Howard, Fitness Together Tulsa, Oklahoma |
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"It's
rare when you come across tools in business that can immediately change
the health of your business. Sean Greely, Eric Ruth and their
NPE
Program have immediately made my |
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| business money.
Not only has the sales close rate on new clients gone to 90%, but the total dollars of our average ticket sale has tripled.
The
impact this has made on the cash flow of my business is
unbelievable. I can't wait for month two utilizing the NPE
tools
- look at the impact NPE has made on my business in one
month!" Jane G. Westreich Owner,
Fitness Together |
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