Personal Trainer
Publicity Secrets
How To Piggyback Off The Publicity Generated By Dr. Phil's Ultimate Weight Solution Book To Create Publicity For Your Personal Training Business
One of the biggest SECRETS to getting publicity for your personal training business is to LEVERAGE off the publicity generated by a national news story. Here are some ideas for doing just that.
Included Here:
- News Release Headline Ideas To Piggyback On Dr. Phil Book
- A News Release You Can Use
- Additional Topics You Can Leverage From Dr. Phil NBC Special
You want to "localize" your news releases to the greatest extent possible, so you'll notice that it's important to substitute your town's name into these news release headlines.
Keep in mind that you cannot "imply" a direct association or affiliation with Dr. Phil, but ideally, you do want the reader to "infer" an association. This is a subtle, but important distinction.
News Release Headline Ideas To Piggyback On The Dr. Phil Book
[Your Town] Health Expert Forming Weight Loss Support Circle Based On New Dr. Phil Book
(Announcement of your new service offering)
Support Is Key Ingredient To Dr. Phil's Ultimate Weight Solution
(Announcement of your new service offering)
Ultimate Weight Solution Support Group Forming Now
(Announcement of your new service offering)
[Your Town] Fitness Expert Offers Free Tele-Seminar To Discuss Dr. Phil's Ultimate Weight Solution Strategies
(Free tele-seminar to launch your new service offering)
Can Dr. Phil's Ultimate Weight Solution Work?
[Your Town] Health And Fitness Expert Investigates In Seminar
($10 Seminar - or free - to investigate efficacy of new book)
Ultimate Weight Solution Workshop Accepting Applications
(Announcement of your new service offering - NOTE POSITIONING AS "WORKSHOP")
How Good Are The 7 Keys To Weight Loss Freedom?
[Your Town] Health And Fitness Expert Provides Review And Critique Of New Dr. Phil Ultimate Weight Solution Book
(Review - with drive to website or phone number for special report)
Dr. Phil's Ultimate Weight Solution: How Revolutionary Are The 7 Keys To Weight Loss Freedom?
(Review - with drive to website or phone number for special report)
Death To The Diet: Dr. Phil Ushers In A New Era
(Announcement of your new service offering)
Death To The Diet: Dr. Phil's Weight Loss Revolution
(Announcement of your new service offering)
How To Succeed With Dr. Phil's Ultimate Weight Solution
[Your Town] Weight Loss Expert Provides Action Plan
(Announcement of your new service offering)
Dr. Phil's Ultimate Weight Solution Basis For New Weight Loss Program
(Announcement of your new service offering)
Nothing Revolutionary: Dr. Phil's 7 Keys To Weight Loss Freedom Basis For All Effective, Lasting Programs
(Controversial analysis of Dr. Phil with caveat: "This powerful message now has a heavyweight behind it to drive it home to the masses.")
Intentional Exercise Given Short Shrift By Dr. Phil's New Book
(Controversial analysis of lack of emphasis on exercise)
Dr. Phil: Heavyweight Messenger Delivers
No-Nonsense Weight Loss Plan
(I particularly like this one because of colorful word with double meaning "heavyweight")
Note how almost every one of these headlines uses Dr. Phil's name to draw attention.
YOUR HEADLINE ACCOUNTS FOR 95% OF THE SUCCESS OF YOUR RELEASE
Be careful about how you word your releases - you do NOT want to imply any AFFILIATION to Dr. Phil.
These headlines are for educational purposes ONLY. It is YOUR responsibility to ensure you are not violating Dr. Phil's copyright or trademark. There's lots of gray area here, so there should be no problem. Just be sure you make it clear during any media interview you provide that you are not affiliated with Dr. Phil, but only reviewing, critiquing or basing your services on the 7 fundamental principles. In my OPINION, it is much safer to offer a review or critique than it is to imply (in writing) that you are basing a new program on his work. In your review/critique of his book/principles, you can describe your new service offering (with a name you create that may "mimic" Dr. Phil's, like: 7 Principles of Successful Weight Loss) which the prospect may "infer" is based on Dr. Phil's work.
A Sample News Release You Can Use
FOR IMMEDIATE RELEASE
FOR FURTHER INFORMATION CONTACT:
[Your Name: Your Phone Number]
Dr. Phil: Heavyweight Messenger Delivers
No-Nonsense Weight Loss Plan
Media heavyweight, Dr. Phil McGraw, is driving home the weight loss message that reputable health, fitness and nutrition experts have so far been unsuccessful in delivering to the masses:
"There is no magic pill, fad diet or exercise gizmo that will melt away your fat - it takes a personal commitment and a supportive plan of action."
In his new book, The Ultimate Weight Solution: 7 Keys To Weight Loss Freedom, Dr. Phil addresses the behavioral modifications necessary to achieving successful, long term weight loss:
- The Right Thinking: blah, blah, blah
- The Healing Feelings: blah, blah, blah
- Create a No-Fail Environment: blah, blah, blah
- Mastery Over Food and Impulse Eating: blah, blah, blah
- Eat High-Response, High Nutrition Foods: blah, blah, blah
- Intentional Exercise: blah, blah, blah
- Circle of Support: blah, blah, blah
Based on this solid foundation of no-nonsense practical advice, Dr. Phil will likely sell millions of books, but the readers will not benefit without supportive action.
To spur readers of Dr. Phil's book to action, a [Your town] fitness and weight loss expert, [your name] of [your business name or {better} web site address] is accepting applications for the "Ultimate Weight Loss Achievement Support Action Group."
This action group will meet twice weekly to ensure adherence to the plan and achievement of the participant's goals.
To apply for the action group, call [your name or your business name] at [your phone number]. You can also visit [your business name] at www.YourDomain.com for a detailed description of the program.
# # #
Note To Editor: [your name] is available for candid and informative interviews at [your DIRECT contact number].
Additional News Release Topics/Headlines
DISCOVER HOW TO USE ALL OF THESE TOPICS AS SPECIAL REPORTS:
http://www.HowToSellFitness.com/openletter.html
DISCOVER HOW TO USE ALL OF THESE AS AUDIO PROGRAMS OR BOOK CHAPTERS BY CREATING INFORMATION PRODUCTS:
http://www.HowToSellFitness.com/infoproducts.html
DISCOVER HOW TO INCORPORATE ALL THESE INTO YOUR OWN FITNESS VIDEO:
http://www.HowToSellFitness.com/video.html
- Portion Size
- Diets Don't Work
- Obesity Is A Choice
- Emotions And Food
- America's War On Weight
- Harsh Reality: Americans Are Fatter Than Ever
- Supersize It!
- 2/3 Of Adult Americans Are Overweight
- 30% Of American Children Are Overweight
- 300,000 People Die Each Year From Consequences Of Obesity
- Obesity To Surpass Smoking As Leading Preventable Cause of Death
- The Shame of Obesity
- Obesity And Diabetes: A Recipe For Disaster
- Obesity Threatening America's Youth
- Stress Making Americans Fat: The Truth About Cortisol
- America's Love Affair With Food: Obesity Running Rampant
- Weight Loss Reality: Fix Your Head - Your Body Will Follow
- Exposing The Weight Loss Myth: Quick And Easy Doesn't Work
- Don't Have Time To Lose Weight: It's Only Your Life
- Weight Is Managed - Not Cured: Solution Is Lifestyle Change - Not Drugs
- Overcoming Behavioral Breakdowns: How To Program Your Life To Support You When You Don't Feel Like It
- The Truth About Leptin
- Personal Behavior vs. Genetics: What Really Causes Weight Gain?
- Weight Gain Problems Aren't Simple - But Solutions Are
- How To Re-Engineer Your Lifestyle To Achieve Weight Loss Goal
To learn more about how to use these "hooks" to generate publicity for your personal training business, be sure to grab my free e-book, 101 Personal Trainer Publicity Secrets which you can download by going here:
http://www.HowToSellFitness.com/personaltrainerpublicity.html
Additionally, to fully understand the LEAD GENERATION possibilities this type of publicity can give you, read my Lead Generation article here:
http://www.HowToSellFitness.com/article1.html
© Copyright 2007 Eric Ruth,
Fitness Marketing Systems.
All Rights Reserved.
