Here's What People Are Saying
About Eric Ruth And His
Fitness Marketing Systems
TESTIMONIALS AND REAL LIFE
FITNESS MARKETING
SUCCESS STORIES
"3 new clients and $1,950 in profit"
"Eric, I just wanted to say thanks for the advice and for putting together a marketing program that is specifically tailored for our industry. I took a suggestion from your Marketing Manual and put it to the test. I set up a strategic alliance (very easy to do with your materials) just like you suggested. I did not deviate from the manual one bit and it paid off. My $20 investment parlayed into 3 new clients and a $1950 profit in a matter of 4 days after I implemented it. You are every trainer's marketing gift and every chance I get I refer all the trainers to your site. You have a great marketing mind. Keep up the awesome work."
Mr. Todd Elliott WNBF Pro Bodybuilder http://www.bodbytodd.com
"You deliver value with integrity"
"Eric, Thank you! You truly do deliver a ton of value with integrity. Your information is growing my business this very moment!"
Brian Calkins Professional Fitness Trainer ACE AIFE President, HealthStyle Fitness, Inc. Cincinnati, OH
"Very easy to use"
"Thanks again, your material is awesome. It's helped our business so much!! And it is very easy to use - who knew??? Obviously, you did."
Sandy and Pascual Positive Image Personal Training, Inc. "The Leaders In Fat Loss" Westford, MA
"Two more clients"
By the way, I mailed out the letter you suggested to about 75 prospects and got 2 more clients for my "6-Week Beach Ready Body" program."
David Grisaffi, C.H.E.K., CFT, PN Corrective Exercise Kinesiologist Golf Biomechanic Certified Nutrition and Lifestyle Coach Tacoma, WA
"Passionate!"
"I really enjoy your newsletter. Your passion comes through loud and clear - and I like that! Thanks for your help."
Jeanne Schmit BodyTransform
"Was able to leave my full time job"
"Eric: I began working as a personal trainer six years ago. I had been basically moonlighting while working a corporate job in New York City. My training business had been growing slowly. I had been in a banking career that was making me more and more money every year, but I hated it. The challenge with making a better than decent living in my case was that the money was so good it was hard to leave even when you don't like it because you don't want to give up the lifestyle. So I made a decision. That decision was to make my training business make more money. The first time I received your tape, Eric, I listened to it and set it aside. As life would have it, on the day I made the decision that my business had to support my life, I received your follow-up letter. I called and ordered your stuff. I have to admit a few things. First, I listened to your tapes about 5 times before I did anything. Second, I haven't done anywhere near everything that you suggested. To be honest, I have only done 3 things. First, I raised my fees. That brought quick income right away. Second, I drew up a 14-week fitness program and started marketing it. Third, I started using your free seminar system. I average 3 new clients for each seminar I do. Those things have not only paid for my investment in your products, but have helped my business expand enough that I have left my well-compensated corporate job to pursue the life I want. Don't get me wrong, it ain't easy. But I still wouldn't have it any other way. Now that I am building my business full time, I am looking forward to implementing more of your strategies. Feel free to have whomever you like reach out to me if they want a reference. They can use goneweight@aol.com or call (718) 420-0720. God bless and much success."
Tony Books Avilez, CSCS http://www.Lose-the-weight.com
"Constant Support"
"Hi Eric: I wanted to thank you for your constant support and motivation to act on your information. The bottom line - I appreciate your effort in making me a better businessperson."
Sharyn Rodman CPT Framingham, MA
"You Are Always There For Me"
#1: "Just one of your ads got me 20 new potential clients in one week! I've already converted 3 of them to paying clients so far and I'm working on the rest. The ad is like GOLD. People are calling me left and right for information. I never knew it could be so EASY! One of the best things about your program is that you are always there for me. You are always in touch via phone or email if I have questions. A good friend is always nice to have!"
"10 new clients in four weeks!"
#2: (5 weeks later) "Eric, here are the results from our second application of your system (3-Step endorsed letter sequence with special offer): We mailed out 200 letters with the special offer. After the first mailing, two people responded. After the second mailing 7 more people responded. After the final mailing, 3 more people responded (total response = 6%!). Out of the 12 people who signed up for the assessment, 10 of them became paying clients (83% client conversion!). All of this took place in a four-week period. 10 new clients in four weeks! Thank you!!"
Shawn Eichorn CPT Redwing, MN
"Incredible Info"
"Once again, thanks for the incredible info. You truly are offering a great service to us in the business. I really appreciate your newsletter and your support, as I hope others do too."
Jon Bates Addicted To Fitness
"Enlightening!"
"I used your idea on linking the President's promotion of health and fitness in a flyer. If I had not been enlightened by your marketing savvy, I probably would not have thought to use it. Keep up the great work!"
Gayle Morrow (A Member for over 2 years) CPT Houston, TX
"6 new clients in less than 2 months"
"I've never been so busy, Eric. In less than two months I got six new clients using your program."
Sheila McNamarra Charlotte, NC
"Relationship Marketing"
"Dear Eric: First I'd like to say thank you for all your effective and specific recommendations and how to act on them. I purchased your marketing system and have been listening to the audio tapes and love receiving the newsletters. My biggest business worry is the influx of so many new and inexperienced trainers. They seem to be bold about marketing their services, whether they can deliver or not. Safety and experience do not seem to be as important to them as they are to me. I have several personal training certs: ACSM, NASM, ACE, AIFE and NSCA as well as teaching for Exercise Etc. nationally, but have lacked the "chutzpah" to get out there and market myself and my qualifications. I also have a Masters Degree in Exercise Physiology with a specialty in Cardiopulmonary Rehabilitation. After 15 years of experience in Cardio Rehab, I left to start my own business. Thanks to your help, I'm finding my niche, developing my USP and really moving forward rapidly. Through your guidance I am realizing (just like you said) that anyone can be a personal trainer, but the financially successful ones are the ones that can market their services in a unique way. One of the greatest gifts your marketing system has given me is self-confidence. I have a unique and valuable service to offer and now I know how to market my services to get results. I am beginning to receive referrals from Physicians using the systems you teach and I've been diligent about sending monthly reports on the status of their patients. Your information is creating a new spark and less fear in marketing my business. Thank you!"
Vicki Siegel, MA Centennial, CO
"IT'S GREAT STUFF"
"Dear Eric: I want to thank you so much for the great information. I find myself looking forward to receiving your newsletters, and I can't tell you how much I've learned in the little time I have been signed up on your program. Thank you for providing such thorough, straightforward and absolutely "DOABLE" tactics and strategies - IT'S GREAT STUFF!!! I have felt a tremendous impact from your marketing secrets. With so little information out there for personal trainers to market themselves, it's great to know that with you I can learn so much (that probably would have taken me months, if not years to learn on my own). One of my biggest obstacles in starting my own business was the lack of confidence due to my lack of marketing knowledge. With your help, now I actually have direction. I'm not going in blind wondering what to do next or what may or may not work. You have given me dozens of solid strategies for creatively gaining new clients and recognition. Before you, I always wanted to implement specific strategies, but never knew where to start. You explain it so well. I also love how you always include examples of what to use in marketing materials. That has been one of the most difficult things for me because I run out of ideas and it is so important to word ads and letters correctly. Most fitness professionals are far from being marketing experts, and it is nice to know that there is someone who can deliver GREAT marketing ideas specific to this industry. Thank you so much for the valuable information."
Tania S. Becht, B.S., MPH, CHES Generations Health and Fitness Consultants
"Every time I get 2-3 new clients"
"I own a personal training studio in a small town in the mid-west. The single most important strategy I've learned from you is how to develop my "house list." I never had one other than current clients. I now have one that has over 300 people on it and this has now become my number one and by far the best advertising avenue. Every time I do a mailing I get 2-3 new clients. I also have a list of current and past members that know me and my facility that I email every two weeks with fit-bits and special offers."
Lou Siri, Owner Positive Fitness http://www.positivefitness.net
"Now I know how to hit the pain"
"Learning from you how to use emotional response marketing has had the greatest impact on my business. Whether I use it in direct mail or at a networking meeting, I now know how to "hit the pain" and move people to talk to me. Having been a CPA, I had no concept of marketing. My inclination would be to say something like, "Hi. If you want to get fit, lose weight and feel better, call me." Big woop! With your guidance I use much more pain targeted statements that make an impact on my audience. Thank you for changing my whole way of communicating what I do."
Heather Johnson-Moreno, President PeopleFit USA Calabasas, CA
"Target Farming"
"Prior to meeting you, I was contemplating whether or not I was really committed to having my own fitness business. I am now clear about it and have created Fitness Coaching Services. I will be using your "target-farming" techniques and your "what would you pay for this kind of service" promotions. I am inspired by your ideas and you make me think about marketing - which is important. Thank you."
Rochelle Nardelli Fitness Coaching Services South Belmar, NJ
"Valuable Marketing Strategies"
"My business is just getting started and you have provided me with valuable marketing strategies and tools that I can use. One of your strategies that I have used successfully is I gave an exercise and weight management talk to a hospital and it landed me three new clients! I am in the process of establishing other relationships using your systems with other business professionals and the medical community. I love the newsletters. Your marketing strategies are very specific, detailed and easy to apply!"
Scott Colby Dallas, TX
"HUGE changes already"
"Just using simple techniques you've taught us like incorporating a "real" and "personal" newsletter and developing our USP have created HUGE changes already."
Robert and Isabel Showe Olympus Gym Sterling, VA
"Most successful personal training program in our 13-club chain"
"I have been using your systems for at least a year now and have developed the most successful personal training program in our 13 (and growing) club chain. I use your information to develop new trainers' prospecting and marketing skills. For example, they used your "window-tint bidding promotion." In January, as their schedules were filling up, our trainers contacted former clients to let them know they only have "X" time slots available, and if they wanted to get started for the new year, they needed to do it quickly to get their spot. It was an assumptive close - saying "I know you want to train again, which time slot would you like?" Just like the window-tinter - he knew the service was needed again, so he made the contact. Many of the former clients were very excited about being offered a time slot - they know the trainers' busy schedules - and more importantly - they like being a part of the program. Thank you for all you do. Feel free to use my name and club name."
Marcy Ready Club Operations Manager Lifestyle Family Fitness Tampa Palms
"So much value!"
"I find so much value in your information. One of the great ideas I got from you has to do with organization. I have a ton of "stuff" and projects. It was overwhelming to try and figure out what was a priority - newsletter, seminar, handouts, kid's dentist appts, etc. Your storyboarding idea works for me! I was so inspired to try that a few months ago. I knew my inspiration had to be put into practice immediately. What a sense of accomplishment I got from following your guidelines. It's a great visual reminder to me to get these tasks done. I had "hovered" over a local reporter since September for a feature article on my services in the local paper, and last Monday I got the interview! Thanks for the great ideas. Another part of your program which has inspired me is the consistency of it. You are always there for us and it's a reminder that we need to be consistent in our marketing. I also like the way you make your stories personal. I try to do that in my contacts with prospects. Thank you."
Wendy Von Der Linn AffirmFit Effective Fitness Solutions Newtown, CT
"You saved me from making very bad decisions."
"Eric, I'm about to start my own personal training business and I want to thank you for your newsletter and support. I really believe you have saved me from making a lot of very bad marketing decisions. Most of the warnings you make about common techniques that don't work were precisely the kinds of things I was planning to do (and have done in the past for my employers). Thanks again, and if you are available for consultations or speaking engagements, let me know and I would like to get more information as I start growing my new business."
Jeff Franklin, BSc., PES, CSCS, HFI Kinetic Energy Chandler, AZ
"Enthusiasm and Spirit"
"I get a lot from your enthusiasm and spirit and belief in people and systems. I tell everyone about your website. I am planning to use the GYM endorsed offer to inactive members that you wrote the letters for."
Ann Seelye FBP Coach
"Now I have specific things I can do. Before I was running around trying stuff that gave me little results."
"Your program has become a model for me to run my business by. In all the study I've done to prepare myself for my PT career, I had not found a specific model like yours. This alone helped me breathe a breath of air. I am using your database marketing system on a regular basis. Along with this, I used one of your endorsed offer systems which brought me 3 new clients from the first mailing of only 100 prospects. I am finishing my nutrition manual. Before you, my business cards got thrown away. Now I have my USP on the front and a call to action on the back for people to get my information. Eric, your program has focused my business energy. Now I have specific things I can do. Before I was running around trying stuff that gave me little results. I now have systems and strategies in place that are bringing in business for me. Thank you!"
Brian Calkins ACE, AIFE
"It Works!"
"I utilize your strategies in advertising for my Ladies Fitness Club. My advertising used to be about who I am and what I have to offer - and it didn't work. Now I talk about the prospect and what we can do for them - and it works."
Carol Klingsmith CPT
"You're Awesome"
"Thank you for everything. You're so awesome. I look forward to working with you directly one day."
Adam Ardenfriend CPT
"Fast Results"
"I am still picking my jaw up off the floor from the results I got. I've had your system for less than two weeks and I've got several inquiries already! Thank you, thank you, thank you for telling it like it is."
Tracey Jenkins CPT
"Thank you for your unconditional efforts to educate us!!!"
"Eric, your conference call was excellent and full of positive, motivational karma and great, useable ideas. Thank you for your unconditional efforts to educate us!!!"
Ena MGM Weinstein Charlotte, NC
"Fantastic!"
"Just want to say thanks for all the information. The newsletter is fantastic. How can I get more info from you? Do you give seminars?"
Lou Siri Warsaw, IN
"Your systems work far better than anything else out there."
"So far we've had over 40 responses to our ad that we created using your guidelines. We've also been using your two fax flyers to begin faxing to 300 companies and businesses a night. I respect your systems and know they work far better than anything else out there. It looks as though I'll be taking my personal fitness coaching to whole new level. I'll keep you posted."
Rich Farina Churchville, Pennsylvania
"Best investment I've made for my business."
"Dear Eric: I've decided to write you and tell you what I'm doing with your program. It was really worth it to get the cassette package. I believe that it will prove to be the best investment I've made for my business. Now I'm willing to make myself the fitness expert I believe I am. I've just sent out the postcards and have the hotline set up. These are great ideas! I'm thrilled with the idea of creating a lucrative business. My mind is now consistently working to find new ways to get people into my "marketing funnel." Keep up the great work."
Keith Griffin Binghampton, NY
"Great Stuff!"
"Eric, great stuff. In the past few weeks after getting your newsletter THE FLAME HAS BEEN GASSED UP ONCE AGAIN. We used your idea for the gift certificate! We keep trying to spread the word about you."
Derrick Brown ACE, C.H.E.K. New Jersey
"Packed with valuable info"
"Eric, you're awesome! Your newsletter is always packed with valuable info and I really enjoy reading it. Keep up the great work. You rock!"
Melissa Allen Optimum Condition
"Two to Six new clients each time"
"I have been using the framework of one of your flyers. It produces for me on average two to six new clients each time I use it. I charge $55 per session. I pay my trainers $25, so I make $1,080 per client (I sell three month programs). And that is if they do not renew. I love, love, love this course. I can't get enough. It's the best investment I've I've ever made in my business. I just wanted to say thanks, IN A BIG WAY!!"
John Kent CPT Clearwater, FL
"You will help us"
"Your newsletter is very helpful. I just started a personal training studio. It's been slow getting some clients, but I know your newsletter will help us. Thank you."
Ernie Gonnelly Ft Myers, FL
"6 new clients in one week"
"Just want to let you know my golf mailer has brought in 6 new clients in one week - and more are still calling. Thanks for the help."
David Grisaffi CFT, PN, C.H.E.K. Tacoma, WA
"HUGE IMPACT!"
"Your stuff has had a HUGE impact - what you teach is what really counts. My brother just graduated last spring with a degree in marketing and he is now reading your manual and wondering why he didn't learn this in school. Your materials have totally transformed my thoughts on how to run and market a business."
Jesse Cannone Achieve Fitness and Rehabilitation Germantown, MD
"$6,000 in sales from a $200 investement!"
"Thank you for finally coming up with a SYSTEM to help us save time, effort and money. We have applied just a few of your strategies and to date (less than 90 days from time we got it) we have brought in about $6,000 in gross sales with a $200 investment. We both agree that's a great ROI. We would recommend your system to anyone who is serious about increasing their bottom line. Before we found your system, we were stale with no enthusiasm and burned out with training because of the minimal return from our marketing efforts. Now watch out - we are hungrier than ever and have the tools to back it up. We LOVE your stuff, keep up the great work, Eric. We'll see you at the top."
Pascual and Sandy Positive Image Personal Training Westford, MA
"VERY Informative"
"Your newsletters are VERY informative. Thanks so much for all your positive help."
Chris Aiello CPT C.A. Bodyworks Health and Fitness
"If it weren't for your stuff, I wouldn't be where I am now!"
Don Lemmon, Author of Don Lemmon's Know How - The Truth About Exercise And Nutrition http://www.DonLemmon.com
"Great. Powerful. Business is excellent. Thanks."
Ofer Gabriel O.G. Personal Fitness Palm Springs, CA
"I am now making MUCH more money than I ever did before!"
"Before coming across Eric's system, approximately 2 years ago, I was only training part-time while working a full-time job. 18 months ago, because of implementing Eric's program, I was able to quit my job and work as a trainer full-time. Since then my business has grown considerably. I am now making MUCH more money than I ever did before. I have been a personal trainer for 12 years now and have tried many different ways to increase my business over the years. I spent thousands of dollars buying marketing books and taking sales and marketing courses, but nothing brought me the type of success Eric's program has. Obviously, nothing in life comes easy, but if you work hard with the info Eric provides, there is no reason why you can't have the same success that I've had, and expect to have long into the future. One of the things I've found very successful following Eric's information, is using the amazing ads he has provided as examples, making them fit my business, and doing direct mail campaigns. After identifying my target market, I use very inexpensive postcard mail-outs. For every 200 pieces I do, I have a 40% response rate (80 people). All of these individuals then receive my Free Report. Out of these 80 people, 10% sign up right away. Sequenced mailings to the people who didn't sign up immediately bring me in another 5-6 clients. All are full-time clients, 5 days a week for 24 weeks! Another successful example I can give you is using ballot boxes. I used the techniques Eric teaches to contact numerous fitness equipment stores to get my boxes in their location. I again used Eric's ads as examples and put the ad on each box. Every person who bought $1000 worth of equipment could put their name in for a chance to win a free report and a free fitness consultation. Of course, everyone would win. I didn't get as many names as I had in the previous example, but the percentage of people who became clients was the same. I would like to stress one very important point. If you work hard and follow Eric's advice and information he provides -- believe me, you will be very successful. I owe my success and the amazing growth of my business to Eric."
Phil Beckett Physique Concepts, Inc. Calgary, Alberta
"5 new clients and 9 great leads"
#1 (After just a couple months...) "I just got finished reading your Personal Trainer Success Letter. You are truly talented. My company is now rated the #1 Personal Fitness Training & Wellness Center in all of South Jersey. I have used your techniques and they are working wonders. Just recently signed up 5 new clients and have 9 great leads to follow up with. I'll keep you posted. Your guarantee made it easy for me to order. Since receiving your marketing kit I feel like I've gotten more than my money's worth. I'm having GREAT success with it. I give it a 10+ You have exceeded all of my expectations. Keep up the good work, I look forward to the newsletter every month. Eric's system works! You have to stay consistent and follow his guidelines. If you do, you won't know what to do with all of the clients you get. Always remember what Eric says, follow-up is key. I would recommend his system to anyone who wants to make personal training a career for themselves. It's a must have!"
John Piacentino Advanced Fitness Cherry Hill, NJ
"11 new clients and $2,310 in sales in one week"
#2: (Now he's a veteran...) "I have been using Eric's systems for a little over 3 years. I've gotta tell you, his system is the absolute best out there. I have been personally training for over 14 years, and it wasn't until I started using Eric's step-by-step instructions that I started to really produce some big numbers. Recently, I ran a small direct response ad in the local newspaper offering a free report for females looking to "change their body" in 12-16 weeks. I used Eric's "hotline" method and a follow-up letter to ask them to take one more step before I sent them this valuable information. I had 49 responses in one week. I sent out the report to 37 people who responded to the follow-up letter. Part of their response had to have a phone number. No phone number, no report. I invited all of them to attend a "Female Fitness Results in 12-16 weeks Seminar" FREE. I ended up signing up 11 new clients from this one ad, which equaled $2,310 in sales. Not bad for about 2 hours work. I can't tell you exactly how much money this will mean for the year when you incorporate Eric's referral system and customer service approaches, which will bring in more clients with no cost. It could add up to about $50,000, if I do what Eric teaches, from that one little ad that cost $98. I cannot recommend Eric's system enough. If you are serious about making money in the fitness industry, you have to get this system. It will provide you with all the answers, and Eric is only a phone call away if you need help."
John Piacentino Advanced Fitness Cherry Hill, NJ
"Most comprehensive, industry-specific method you're going to find"
"You better believe that if you want to survive and thrive in the business of personal training, you must understand effective marketing as well, if not better, than how to perform a bench press! Eric Ruth's system is the most comprehensive, industry-specific method you're going to find, so don't waste time looking for something else. The whole point of his system is to get you into the BIG LEAGUES of the fitness world! Eric's not just trying to sell you something in order to separate you from your cash, like too many others are. He's available to help you! He has answered every email I've ever sent him, and answered "PDQ!" Do you really want to lift yourself above the masses of personal trainers? You do if you're smart, because the competition is both numerous and ruthless. The edge you need is NOT getting another "certification," it's in making an investment in learning specific marketing systems that work! That's what you'll learn with Eric's system. Actually, I hope you think this whole thing is too good to be true so you spend your money on something else - you'll make my eventual domination of my market just that much easier. In fact, forget most of this statement; and please spend your money on another "certification" or someone else's "system." I'd rather my competition NOT have Eric's information."
Brian A. Jones Crucible Fitness Baltimore, MD
"You have done everything for us"
"Your marketing tool kit is truly a work of art. I can't believe my eyes. You have done everything for us, it is totally turn-key. I personally have never seen or heard of anything like it. I just wanted to say how much I appreciate your hard work. Let me know if you have any other great products that will save me time and make me money."
David Halpenny The Health and Fitness Experts Rancho Murieta, CA
"You don't just tell us what to do, you show us how to do it"
"I have learned more from your system than any of the other dozen or so books on the business of personal training COMBINED. Really. Just one of your secrets is more than all the books together. You don't just tell us what to do, you show us HOW TO DO IT. Your program is so much more detailed and easy to follow. You explain, step-by-step how to do the marketing. You don't leave me in the dust after I finish reading your program; you have a newsletter, special reports, coupons for critiques. I can call or fax you for feedback. I don't see anyone else offering anything like that. Needless to say, I'm very impressed. I am so confident that your program will catapult me to the top of the profession. I know exactly what to do now, thanks to your program."
Garrett J. Brauneriter One-On-One, Inc. Kenosha, WI
"30 billed hours per week in 90 days"
"As Director of Personal Training, it is essential to have a system to develop your staff. Eric's Fitness Marketing System does that for me. A recent new Personal Trainer hire combined his professionalism, technical knowledge and Eric's marketing techniques to increase his visibility among our membership base to secure a steady client base of 30 billed hours per week within his 90 day new-hire probation period."
Mark J. Rullo MS, CSCS, MES, AFP National Fitness Therapy Association (NFTA) State Director of PA, Oxford Athletic Club - Director of Fitness Training Monroeville, PA
"Masterful techniques"
"Eric, I'm very excited about your program! You have applied masterful techniques to the fitness industry. You've laid out a program that would take a trainer's entire career of trial and error to get 1/10 of your system. I just received your system 2 days ago and I took yesterday off from work to study it. I've already implemented your referral process to my monthly newsletter. I wish I could take the next month off to implement the entire system now!"
Brian Calkins, Complete Physique, Cincinnati, OH
"Eric leaves nothing unanswered"
"Eric's keen sense of insight, undestanding of the fitness industry and practical, step by step marketing strategies have enabled me to stay on top of my game. His information is easy to read and implement, focused and inspiring, and leaves nothing unanswered! His positive and energetic approach has led me on a path of engaging with valued clients and he continuously inspires me to keep moving to the next level of expertise. Eric, I truly love and am passionate about what I do... so it is so wonderful to meet someone like yourself who has the same standards."
Stephanie Wood Dance Fitness Plus Mountainside, NJ
"Best information on the market"
"Eric, thanks for all your advice. Your system is fantastic in an industry that sorely needs your knowledge. I want you to know your information is the best on the market. I have sampled a wide array of different marketing strategies, and yours is superior. Keep up the great work."
David Grisaffi, CHEK, CFT, PN Personal Fitness Development Tacoma, WA
"83 clients and $166,000 in revenue"
"Eric Ruth's marketing system has been the cornerstone of my success. I have gained 63 clients using his "direct response" system. And at least another 20 clients using his endorsed offer program via a relationship with a registered dietician. This alone has generated over $166,000 in revenue. Besides the income, his system is as easy as it gets. It's brilliant. He's brilliant. So much is ready to go, with scripts, letters, postcards, ads, etc. I recommend it to all my Fitness By Phone Coaches. I'm convinced that without Eric's system, I would not have had a fraction of the success I have today."
Susan Block President and Founder Association of Fitness By Phone(R) Coaches Sherman Oaks, CA
"Awesome"
"Your marketing tool kit is awesome! Thanks again, Eric, you have turned my whole business into something that I know will be incredible for me."
Laurie Pehar-Borsh FITBasics Sherman Oaks, CA
"I want to shake your hand"
"Just wanted you to know that I made a comment to my husband that I will one day meet you and shake your hand for your support and help in making me the best I can be."
Sandy Santucci CYBEXSandy Yorktown, NY
"I was skeptical"
"I was very skeptical when I received your free report. But now I would absolutely recommend your system to every personal trainer (as long as they don't operate in my area). You have provided me with marketing information I can't find anywhere else. Thanks for writing my (sales letter) -- it's brilliant. You're the man! Also, I got an overwhelming response from that press release you helped me with, and they ran a little piece about my boot camp in today's Baltimore Sun. Eric, you've been an incredible help with my business this past year -- and this year I'll see that six-figure income!"
Bill Trout Fitness Solutions Columbia, MD
"Devoured Everything!"
"Thank you for your fabulous materials. I've devoured everything you've sent. I'm just getting started, but I want you to know I will send you an update on my progress shortly."
Heather Johnson Fitness Affairs Calabasas, CA
"Your program is so specific and action oriented"
"Just received your materials -- they rule! They are so solid, I'm sure they will work to help me quickly achieve my goal of a six-figure income. Your program is so specific and action-oriented (and it is fun to work with -- lots of choices of specific things to do)."
Deb Thompson, L.C.S.W., C.F.T. Work It Out Boulder, CO
"Owe a great deal to Eric Ruth"
"Through the use of Eric Ruth's system, I have been able to separate myself from the average trainer and training studio in my area. This system has helped show me ways to get my name out there. I owe a great deal to Eric Ruth."
Bill McCambley CSCS Fitness Unlimited Morristown, PA
"Specific Instructions"
"Thank you for the very specific instructions and examples. I rate the quality of information you provide a 9+ (out of 10)."
Bill Moore, CPT Personal Fitness Camp Hill, PA
"Wish I had it four years ago!"
"Hi. WOW! I have not even gone through the second manual and I am already glad I purchased your marketing system. I wish I had it four years ago. I am really excited about this."
Maryellen Masciangelo Fitness Housecall Greensboro, NC
"8 prospects and 3 new clients worth over $3,000 in 27 days"
"I'm absolutely blown away by the effectiveness of your program, Eric. Using your copyrighted target farming letter sequence I developed 8 solid prospects and 3 new clients worth over $3,000 in 27 days! Thank you very much. Right now I'm finishing up my own "front-end" marketing product based on your guidelines."
Ron Torrance, CPT, Jacksonville, FL
"Everything I hoped it would be"
#1: "Dear Eric: Now I know why I was so eager to get your information -- IT'S AWESOME! It's everything I hoped it would be and more!!! I've already spent 3 hours reading, and I'm going to start implementing today. There are so many terrific ideas. I don't have a database, but I can see how I can build one fast using your ideas. I'm so excited! I'm going to start with Endorsed Offers and Joint Ventures. What a terrific idea! I love the sample letters, etc. Thank you, thank you! Watch this eagle soar!"
Brenda Lorentzen Las Vegas, NV
"When the student is ready the teacher appears"
#2 (received 30 days later): "When the student is ready, the teacher appears. I'm so glad it is you. What awesome material! I can't imagine running my business without it! Remember...I just sold my studio of 9 years in California and moved to Las Vegas with my husband's relocation. I got your materials in January, and I'm already preparing to move into a new studio. I changed all my "humbug" marketing materials into "super, dynamic, can't wait to sign up materials, with very powerful USPs!!! I'm currently working with three business owners on the Endorsed offers you taught me. I'm so excited!!!"
Brenda Lorentzen, Las Vegas, NV
"I believe that your marketing strategies will propel me to the $250,000 PLUS a year marker".
"You are amazing. I have to tell you ...I am very impressed with your marketing skills. I own a private studio that generates between 7500-10,000 a month. It has taken me getting my degree in Gerontology, working this business for 15 years, and passion to get here...I believe that your marketing strategies will propel me to the $250,000 PLUS a year marker. I am opening a new 1000 sq foot ocean view studio January 1st...prime location, prime views, and with your help...prime marketing. Thank you."
Jennifer Ashley, Ladies Choice Personal Training BA, C.P.T.
You've got to be asking yourself that if all these people -- your fellow fitness professionals -- can be so successful using my Fitness Marketing Systems... isn't it just possible that you could do the same?
YES!!! It is possible. I stand behind my products 100%. You not only get tested and proven marketing systems, strategies and secrets, you also get all the "killer" TOOLS (letters, postcards, flyers, business card, reports, joint venture, strategic alliance, cross selling, etc) that you need to hit the ground running and start making a profit within days.
Don't put your dreams on hold any longer. TAKE ACTION NOW ON YOUR OWN BEHALF. I promise you will not be alone anymore. You will be joining the most exclusive, most motivated and most results-oriented group of fitness marketers ON THE PLANET. All of us will help you succeed!
